Crypto influencer marketing agency

Why crypto brands need influencers, not only KOLs

KOLs talk to people who already trade. Influencers talk to people who are interested in crypto but have never funded a wallet. Our crypto KOL vs influencer guide sets out the role test; this page is about the influencer side.

• Explanation converts newcomers. A YouTube review that shows sign-up, fees and withdrawals on screen answers the questions that stop a first deposit.
• Long formats keep working. A YouTube tutorial keeps turning up in search for months after release, while a thread fades within a day.
• Mainstream creators reach mainstream users. Personal finance, tech and lifestyle creators on YouTube and Instagram reach people who never follow crypto accounts on X.
• Newcomers take claims literally. A beginner trusts what the creator says, so every script sticks to sourced facts and states who the product is not for.

For a wallet or app launch, hiring YouTube crypto influencers is usually the first channel we test.

Crypto influencer formats compared: YouTube to podcasts

Each format earns a different kind of attention. We choose from this table based on how much explaining your product needs.

Every candidate goes through our creator audience quality audit and the wider crypto KOL due diligence checks, with extra weight on where the audience lives.

Our crypto influencer campaign process

Scripts start from our crypto influencer brief template, so every creator works from the same sourced product facts.

1. Newcomer profile. We define the person you want to reach, the countries they live in and the promotion rules those countries apply.
2. Format mix. We match formats to the explaining job: a card app may need one short demo, a DeFi wallet a full tutorial and a podcast follow-up.
3. Creator shortlist. Named creators with audience geography, view-to-follower ratios, paid crypto history and a note on whether they can use your product on camera.
4. Scripts in the creator's voice. Creators draft their own way of saying it. We hold the facts, the disclosure and the words they must avoid.
5. Publish, measure, rebalance. We confirm labels on every live piece, track sign-ups per creator and shift budget to the formats whose users finish onboarding.

Every script passes a crypto creator claim review before recording, which strips out returns language and unsourced numbers.

What you get

• A format plan The mix of YouTube, newsletters, podcasts and short video that suits your product, with the reasoning.
• A creator shortlist Named creators with audience data, past crypto sponsors and an on-camera competence note.
• Sourced scripts Facts linked to your documentation, banned phrases and the disclosure placed in the opening seconds.
• Reusable tutorials Where the licence allows, creator walkthroughs you can embed in help pages and onboarding emails.
• Live checks Labels, links and claims confirmed on every published piece.
• Funnel reporting Views, visits, sign-ups and activated users, split by creator and by format.

Each creator gets one tagged link and one code, built on our creator campaign UTM template. For mobile apps we use a deferred deep link or your mobile measurement partner, so the tag survives the app store install.

Reports keep attention and activation apart, because a viral short can bring visitors who never finish KYC. We judge creators on activated users, not views.

Why 3betmedia

Our team has run crypto creator campaigns since 2018, from new-user campaigns for Binance to onboarding for Swissmoney. That work shows which creators can teach a product and which can only announce it.

We cover YouTube, newsletters, podcasts and short video in one plan, so you are not managing four vendors. Nothing is booked until you approve the creator mix and the budget.