Gaming influencer marketing agency

Why game marketing needs genre-matched creators

A strategy fan does not watch a shooter streamer for game tips, and a cosy game audience leaves when the stream turns into a speedrun. Follower count tells you little. What predicts installs is whether a creator's viewers already play games like yours.

• Genre fit beats reach. We read the last 30 days a creator streamed or uploaded, not their biggest video, and only shortlist creators whose regular audience plays your genre.
• Each release beat needs a different format. Closed betas suit playtest streams, launch week suits sponsored first plays and Drops, and updates suit returning creators who already know the game.
• Disclosure is required on every platform. The FTC expects paid posts to say so clearly, the UK ASA and CMA say the same, and YouTube asks creators to tick its paid promotion box.
• Clips do the long tail. A strong first play produces moments that work as short clips for weeks. Planned as part of the booking, those clips keep the game visible after the stream ends.

For competitive titles with a tournament scene, our esports influencer marketing agency page covers casters, teams and watch parties.

Gaming creator formats compared: which one fits each release beat

We build the plan from your release calendar, then pick the format that fits each beat.

Launch week streams follow our Twitch streamer game launch playbook, and reward campaigns follow our Twitch Drops campaign guide.

How we run a gaming influencer campaign

1. Release map. We list your beta, launch, update and sale dates, your platforms and the countries where you want players.
2. Genre-first casting. We pull creators who regularly play games like yours, then check audience country, chat activity and past sponsored streams.
3. Formats per beat. Each date gets a format: playtests, first plays, Drops, dedicated videos or viewer sessions, sized to the budget you approve.
4. Keys, links and assets. We handle key distribution, tracked links, overlays and talking points, and creators keep their own voice on stream.
5. Read by player, then rebook. Wishlists, installs and day-7 players per creator decide who returns for the next update.

If you have a closed beta coming, our guide to hiring streamers for closed beta playtests shows how to brief them.

What you get

• A creator plan Formats and creators mapped to every date on your release calendar.
• A cast roster Named streamers and YouTubers with genre history, audience country and past sponsors.
• Key and link control Tracked keys and links per creator, so leaked keys and duplicate claims show up fast.
• Clips with rights Stream highlights cleared for your store page, socials and ads.
• Disclosure checks Every stream and video checked for the label each platform asks for.
• Weekly readouts Wishlists, installs and returning players by creator and format.

We read installs and purchases from store links, platform dashboards and your own analytics, matched to each creator under a window agreed before launch.

When a creator over delivers, we tell you the same week so you can book them again before your next beat, not after the campaign closes.

Why 3betmedia

We book gaming streamers every week across Twitch, Kick and YouTube, and our team has run gaming creators, streams and events for game launches since 2018, including Illuvium's player drive.

We stay small on purpose: one team plans, books and reports, so the person who picked the creator is the one who reads the result. For blockchain games, our Web3 gaming marketing agency page covers wallet onboarding and app store rules.