iGaming influencer marketing agency

Why creators carry iGaming acquisition

Google, Meta and X restrict gambling ads, and many markets add their own limits. Creators fill that gap. A viewer who already trusts a streamer clicks through with intent, not curiosity.

• Live content converts. A casino stream shows the product working in real time, with chat questions answered on the spot. It is the closest thing to a demo the category allows.
• Timing sells sportsbooks. Sports creators land best around fixtures, when a bet is already on the viewer's mind.
• Eligible audience beats big audience. A smaller creator whose viewers sit in your licensed markets beats a bigger one whose audience you cannot accept.
• Compliance protects the licence. Disclosure, age controls and responsible gambling lines go into the brief before the first stream, not after a complaint.

Every campaign starts from a written creator brief that names the markets, the product and the event that counts as a result.

Casino, sportsbook and crypto casino: different creators

We match the creator type to the product, because what converts a slots audience rarely converts a bettor.

Before booking, every candidate goes through the checks in our iGaming creator vetting guide: audience location, age, sponsor history and past disclosure.

Our iGaming influencer campaign process

1. Market and licence scope. We map your licensed markets, languages, age rules and the event that counts as a result, usually a first deposit.
2. Vetted shortlist. You get named creators with audience geography, average live viewers or views, sponsor history and a fit note for each. Trade-offs stay visible instead of hiding in a score.
3. Deal terms. Flat fee, CPA, hybrid or revenue share, with the tracking window, fraud rules and make-goods agreed before anyone goes live.
4. Compliant briefs and live delivery. Creators get the mandatory claims, exclusions and disclosure lines, with room for their own style. We monitor streams and posts while they run.
5. Clips, reporting and the next wave. Strong moments become short-form clips. Weekly reporting moves budget to the creators who bring depositors and pauses the rest.

What you get

• A vetted creator shortlist Matched to your vertical, markets and licence, with the data behind each pick.
• Contracts and payments handled Deliverables, rights, exclusivity and payment terms agreed with every creator.
• Compliance-checked briefs Disclosure, age labelling, responsible gambling messaging and a landing-page check.
• A clip engine Stream highlights cut for TikTok, Shorts and X wherever the platform allows gambling content.
• Operator-grade reporting Registrations, first deposits and cost per depositor, split by creator and by market.
• One point of contact One manager owns creators, approvals and reporting from the brief to the renewal.

Each creator gets a tracked link and, where the operator allows it, a promo code. We reconcile registrations and first deposits against your back office instead of trusting platform dashboards, using attribution and qualification rules agreed before launch.

Weekly check-ins cover what each creator delivered and which content drove deposits. The campaign readout tells the next wave what to keep, cut and test.

Why 3betmedia

We are a creator agency built for restricted categories. The team has run creator and KOL campaigns since 2018 for crypto exchanges, Web3 games and crypto casinos, where paid ads are limited and audiences check every claim.

We handle the work around each booking: sourcing, negotiation, briefs, approvals and reconciliation. Your affiliate team keeps programme terms and commission, and we keep the affiliate and influencer handoff clean so both records hold up.