Free tools for creator campaigns
Calculators, templates and open data for casino, sportsbook, crypto and prediction market teams planning creator, streamer and KOL campaigns. Everything here is free, needs no sign-up and runs in your browser.
Free, no sign-up. The calculators store nothing.
Calculators
Each calculator lists its formulas under the tool, so you can rebuild it in a spreadsheet or check our maths.
- Streamer sponsorship cost calculator. Turn a streamer quote into cost per viewer-hour, click, registration and first deposit, and the highest fee per stream that meets your target.
- Crypto KOL cost calculator. Turn KOL quotes into cost per 1,000 views, sign-up and activated user, and the highest fee per post that meets your target.
- iGaming creator ROI calculator. Add player value over time to see ROI, break-even first deposits and the month a creator campaign pays back.
- Influencer engagement rate calculator. Engagement rate by followers and by views, view rate and comment ratio, with the patterns to question before booking.
Templates
The working documents behind our campaigns, written up as guides you can copy into your own files.
- iGaming creator campaign brief. The fields a creator brief needs, with fixed and flexible parts separated.
- Crypto influencer campaign brief. A brief for KOL and creator campaigns in crypto, with claim and disclosure checks.
- Streamer sponsorship contract template. The clauses to pin down before a stream: scope, rights, exclusivity and make-goods.
- Creator campaign UTM template. One naming scheme for links and codes so each creator's results can be read separately.
- Creator campaign post-mortem template. What to record after a campaign so the next one starts from evidence.
- Token launch press release template. A release structure for token launches, with the facts to confirm before it goes out.
Open data
Figures you can cite, with the method and source for each. Credit 3betmedia and link to the page.
- iGaming and crypto creator report 2026. Aggregate counts from our creator database by platform, tier and region, with a downloadable CSV.
- Streamer sponsorship rates. Rate ranges by audience size and format, with a downloadable CSV.
- Gambling streaming statistics. Sourced figures on casino and betting streams across platforms.
- Crypto influencer marketing statistics. Sourced figures on KOL campaigns, platforms and spend.
Which tool to use first
- Vetting a creator? Start with the engagement rate calculator, then the audience audit it links to.
- Comparing quotes? Use the streamer or KOL cost calculator to put every quote on the same cost per result.
- Signing off a budget? Run the ROI calculator with your own player data to see the payback month.
- Briefing the creators? Copy the brief and contract templates.
Want us to run these numbers for your campaign? Send them on Telegram and we will reply within one working day.
Frequently asked questions
Are the 3betmedia tools free?
Yes. The calculators, templates and data are free and need no sign-up. The calculators run in your browser and store nothing.
Can I use the data in an article or report?
Yes. Credit 3betmedia and link to the page the figure comes from. Each data page states its method and date.
Can I embed a calculator on my site?
The calculators cannot be framed inside another site. You can link to them; the crypto KOL calculator page has a ready-made link snippet.
Are the starting values in the calculators benchmarks?
No. They are hypothetical examples so the tool shows a result on load. Replace them with your own quotes and data.
Can 3betmedia run the numbers for us?
Yes. Book a 30-minute call or send the inputs on Telegram, and we will come back with a creator mix and a plan priced against your target.