Why esports campaigns need gaming specialists
Esports fans follow players, casters and co-streamers more than leagues. A post from the wrong creator, or one who does not play the game, is ignored.
- Game fit beats follower count. A mid-size streamer who plays your title daily moves more players than a large variety creator.
- Co-streaming drives viewership. Many tournament viewers now watch through a creator's co-stream, so creators can carry part of the broadcast.
- Schedules are tight. Seasons, qualifiers and patches set the calendar, so creators have to be booked weeks ahead of the dates that matter.
- Communities spot fake fans. Botted chats and scripted hype get called out fast, which makes creator vetting part of protecting the brand.
Watch parties are one of the strongest formats, and our guide to hiring streamers for esports watch parties covers rates and briefs.
Streamers vs casters vs team sponsorships
Three ways a brand can buy attention in esports, and what each one delivers.
| Option | What you get | Main risk | Fits when |
|---|---|---|---|
| Gaming streamers | Live play, co-streams and clips with tracked links | Uneven results between creators | You need players or sign-ups |
| Casters and analysts | Credibility with competitive fans and broadcast mentions | Fewer direct conversions | You run or sponsor tournaments |
| Team sponsorships | Logo placement and team content | High fixed cost and results tied to the team | You want long-term brand presence |
| Variety creators | Broad gaming reach | Audience may not play your game | You need awareness only |
Betting brands targeting esports fans follow different rules, which our esports betting influencer marketing service covers.
How we run esports creator campaigns
- Title and goal. Game, regions, platforms and one goal: players, viewers, sign-ups or fans, plus the dates that matter.
- Creator shortlist. Streamers, casters and clippers who play or cover your title, with audience location, average viewers and rates.
- Format plan. Co-streams, watch parties, creator tournaments, appearances and clips matched to the goal.
- Live delivery. Briefs, tracking links and codes, and a producer on the day for tournaments and launches.
- Report and rebook. Viewers, sign-ups and players per creator, with the best names rebooked for the next season.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want a creator plan for your title or event? Book a slot and bring your game, regions and key dates.
Pricing is scoped to your brief. We reply within one working day.
What you get
- A game-matched creator list Streamers, casters and clippers with audience data, rates and past brand work.
- A season calendar Bookings mapped to qualifiers, finals, patches and launches.
- Tracked links and codes One per creator and placement.
- Clips and highlights Short edits from streams, cleared for your channels.
- A post-event report Peak and average viewers, sign-ups and players per creator.
For brands outside gaming that want the same streamers, our streamer marketing agency service books Twitch, Kick and YouTube creators for any vertical.
Pricing is scoped to your brief. Price depends on creators, regions and formats.
Why 3betmedia
We book gaming streamers every week across Twitch, Kick and YouTube, and our team has run gaming creators, streams and events for game launches since 2018.
We vet chats and viewer numbers before booking, and we tell you when a creator's audience does not play your game, however big the channel.
Results from campaigns our team has run
Web3 game · gaming creators, streams and events
Illuvium
6,550 new players and 24,000+ followers
Read the Illuvium caseMove-to-earn app · creators on X and YouTube
STEPN
5,344 new users and 949 NFTs sold
Read the STEPN caseNetwork launch · creator explainers, podcasts and X Spaces
OKX
7,609 testnet participants
Read the OKX case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
Who uses an esports influencer marketing agency?
Game publishers launching competitive modes, tournament organisers filling broadcasts, esports teams growing fans, and gaming hardware, energy drink and apparel brands sponsoring the scene.
Which platforms do you cover?
Twitch, Kick and YouTube for live streams and co-streams, plus TikTok, Shorts and X for clips. We pick platforms by where your game's players watch.
Can creators co-stream our tournament?
Yes, where your broadcast rights allow it. We book creators to co-stream, add their links and codes, and report the viewers each one brings.
What does an esports creator campaign cost?
Pricing is scoped to your brief. Streamers charge per stream or per hour; tournaments and appearances are quoted per event.
Do you work with esports betting brands?
Yes, through a separate service with gambling compliance checks, age-verified audiences and licensed markets only. This page covers non-gambling esports brands.