Creator campaign pricing
Campaigns start at $2,000, and your first campaign is 10% off. Above that floor, the price follows the creators you need, the deliverables, the rights you keep and how the creators get paid.
We reply within one working day. Nothing is booked until you approve the creator mix and the budget.
Pricing at a glance
| Item | Detail |
|---|---|
| Campaign minimum | $2,000 per campaign |
| First campaign | 10% off |
| Channels | Kick, Twitch and YouTube streamers, influencers and KOLs, UGC, clipping, memes and AI video |
| Quote | A scoped plan after your brief. We reply within one working day. |
| Rate card | None. Creators are priced from your brief, not from a fixed card. |
Why the minimum is $2,000
Below $2,000, the vetting, contracting and tracking setup costs more than the media it supports. The floor keeps a first test small enough to approve quickly and large enough to produce a result you can read.
Treat a first campaign as a test: one channel, one market and one conversion event. Then scale the creators that move the number.
What drives the price of a creator campaign
Six variables move the budget more than anything else. Ask any agency to price each one separately, so quotes can be compared line by line.
- Channel. A live Kick integration, an X post, a TikTok UGC video and a clipping campaign are bought in different units: hours live, posts, assets and verified views.
- Creator tier and audience geography. You pay for reachable, eligible audience: viewers in markets your licence covers and old enough to sign up. A streamer whose audience sits mostly in a market you block is overpriced at any rate.
- Deliverables. Number of streams, minutes on screen, overlays, chat commands, pinned links, posts, VOD retention and revision rounds.
- Deal structure. Flat fee, CPA or FTD hybrid, revenue share, CPM or CPV, or a monthly retainer. Each one moves risk between you and the creator.
- Usage rights and exclusivity. Reusing creator footage in paid ads, on your site or in other markets is a separate purchase. Category exclusivity removes other income from the creator, so it carries a price.
- Compliance load. Regulated markets add review rounds, disclosure checks, age labelling and landing-page checks.
Each component has its own guide: casino streamer sponsorship cost, crypto KOL marketing cost, iGaming clipping cost, casino UGC cost and prediction market influencer cost.
To turn a streamer quote into cost per viewer-hour and cost per first deposit, use our streamer sponsorship cost calculator.
How creators get paid
These are the deal structures we set up between your brand and each creator. They describe creator compensation, not our fee.
| Model | How it pays | Fits | Watch closely |
|---|---|---|---|
| Flat fee | Fixed price for defined deliverables | Launches, new markets, awareness | You carry performance risk, so write make-goods into the contract |
| CPA or FTD hybrid | Base fee plus a payment per qualified first-time depositor | Operators with reliable tracking | The FTD definition: minimum deposit, KYC, attribution window, fraud rules |
| Revenue share | A share of net revenue from referred players | Long relationships with affiliate-minded creators | Term length, negative carryover, reporting access |
| CPM or CPV | Price per 1,000 verified views, or per view | Clipping and UGC distribution | View definition, platform metric, invalid traffic |
| Monthly retainer | Fixed monthly fee for a posting or streaming schedule | Always-on KOL or stream calendars | Volume floor, replacement rules, cancellation |
Most established streamers want a guaranteed base. Pure CPA works best with smaller creators or affiliates who already run tracked links. Our attribution guide covers the tracking these models depend on.
What different budgets can buy
The shapes below are illustrative, not quotes or rate cards. Creator rates change with audience, market and timing, and we price every campaign from your brief.
From $2,000
One channel, one test
- A UGC batch from vetted creators to test hooks
- Or a clipping test: editing plus a view budget
- Or a small KOL wave in one language
Around $10,000
Two channels that feed each other
- Sponsored streams with clips cut from them
- Or a KOL wave on X plus UGC for retargeting
- Enough volume to compare creators on one conversion event
$25,000 and up
A program, or two markets
- Recurring streams, a KOL calendar, clipping and UGC under one brief
- Local creators in two languages with separate tracking
- Room to add CPA or hybrid terms once the first weeks show who converts
A $2,000 budget buys smaller accounts, not headline names. The top tier of casino streamers is a different budget class.
What every campaign includes
- Sourcing. A creator shortlist built against your markets, audience age and geography.
- Vetting. Audience location, view and follower quality, sponsor history and disclosure behaviour.
- Contracts. Deliverables, rights, exclusivity, make-goods and payment terms with each creator.
- Compliance checks. Licence and permitted markets, disclosure wording, age labels, platform rules and the final landing page.
- Briefs and approvals. Mandatory claims, exclusions and disclosure lines, with room for the creator's own delivery.
- Tracking. Tagged links, creator codes where permitted and a conversion event agreed before launch.
- Reporting. Delivery, reach, clicks, sign-ups and the agreed downstream event, plus what to change next.
Usually priced separately: paid usage rights, category exclusivity, extra markets or languages and rush timelines. Our usage rights guide explains why.
What we decline
- Operators without a licence for the markets in the brief, or brands that are not legally operating where the campaign runs.
- Audiences under 18, or under 21 where the market requires it.
- Campaigns into markets the operator blocks or cannot serve.
- Claims of guaranteed winnings or returns.
- Paid posts without clear disclosure.
How to get a quote
- Book a 30 minute call, or message @mcp35 on Telegram with your product, market and budget range.
- We reply within one working day with questions or a scoped plan.
- Nothing is booked until you approve the creator mix and the budget.
Working in a specific vertical? See crypto casino marketing, casino streamer marketing, crypto KOL marketing or all services.
Frequently asked questions
What is the minimum budget for a 3betmedia campaign?
$2,000 per campaign. Below that, setup and vetting cost more than the media they support.
Do you publish a creator rate card?
No. Creator rates move with audience size, market, format and timing, so a fixed card would be wrong within weeks. We price each creator from your brief.
Can we pay creators on CPA or FTD only?
Sometimes. Smaller creators and affiliate-minded streamers may accept pure performance terms. Most established streamers want a base fee, so a hybrid is the usual middle ground.
Does the 10% discount apply at any budget?
It applies to your first campaign with 3betmedia, from the $2,000 minimum upward. Mention it in your brief so it shows on the quote.
What is usually priced separately?
Paid usage rights, category exclusivity, extra markets or languages and rush timelines. Ask for each one as its own line so quotes from different agencies compare like for like.
Why do agency quotes for the same campaign differ so much?
Usually because they price different things. One quote may include usage rights, clipping and reporting while another leaves them out. Ask every agency to price the same components.