Coinbound alternatives: five agencies for crypto brands compared

Coinbound at a glance

Coinbound says it has focused only on crypto and Web3 marketing since 2018. Its about page says the agency operates out of New York, grew out of a niche California agency under founder Ty Smith, and is part of the Nowbound Agency Network.

The Coinbound homepage lists these services as of 20 October 2026:

• Influencer marketing
• PR and earned media, plus press release distribution through its Mintfunnel platform
• SEO and AI search optimisation
• Social media management and community management
• PPC and paid ads
• Fractional CMO, advisory and tokenomics consulting
• Branding, design and event production

Its focus areas are crypto, Web3, NFT, DeFi, meme coins, RWA and blockchain, and the FAQ also names prediction markets. The influencer page says Coinbound has run campaigns with more than 800 creators on X, YouTube, TikTok and Telegram. That figure is Coinbound's own and we have not audited it.

Coinbound does not publish prices. Its pricing page is a quote form, and the homepage FAQ says pricing varies by service mix and scope. The form says the strategist who would run the work writes each plan, which takes 24 to 48 hours.

Coinbound vs alternatives: side-by-side comparison

Each row uses only what the agency states on its own website, checked on 20 October 2026. Not published means we could not find the item on the site.

The split is about scope. Coinbound, NinjaPromo, Crowdcreate and X10 Agency sell creator work as one channel among several. Lunar Strategy's menu centres on X, KOLs, PR and community. 3betmedia sells creator work only and does not run SEO, PPC, PR wires or community management.

The alternatives in brief

Lunar Strategy

Lunar Strategy says it has worked with crypto projects since 2019 and lists an office on Avenida Duque de Loulé in Lisbon. Its about page claims 250+ clients and more than 1,000 KOLs in its network. It suits a token team that wants X-first KOL activity combined with PR, community and event work.

X10 Agency

X10 Agency describes itself as a full-service crypto marketing and PR agency working with token, NFT, DeFi and exchange projects since 2016. Its influencer page lists videos, reviews, interviews and posts across YouTube, X, TikTok, Instagram and Discord, and claims a network of 300+ KOLs. It also sells promotion packages for China, Korea and Japan, which may matter if Asian reach is your gap.

Crowdcreate

Crowdcreate is a US-headquartered marketing agency and advisory that says it has worked in influencer marketing since 2014 and crypto since 2017. Its crypto influencer page describes researching influencers, writing pitches and running outreach on X, YouTube, TikTok, Facebook and Instagram. It also sells investor marketing, so it suits a team that is raising capital and marketing at the same time.

NinjaPromo

NinjaPromo is a full-service digital marketing agency that bills a monthly subscription by the hour. Its pricing page starts at $4,000 a month for 40 hours, and its influencer service covers Instagram, YouTube, TikTok, Twitch and X. It fits a buyer who wants creator work bundled with SEO, ads and design under one published rate.

3betmedia

3betmedia publishes this page and is one of the options, so weigh our entry accordingly. We run KOL and influencer campaigns, streamer sponsorships on Kick, Twitch and YouTube, clipping, UGC, memes and AI video for crypto, iGaming and prediction market brands, with campaigns from $2,000. We do not run SEO, PPC, PR wires or community management, so our crypto KOL marketing agency service suits a buyer whose purchase is the creator work itself.

Where Coinbound and 3betmedia differ

The two agencies overlap on one channel: paid creator content for crypto brands. Outside it, they sell different things.

• Scope. Coinbound sells PR, SEO, paid ads, community management and advisory alongside influencers. 3betmedia sells creator work only.
• Verticals. Both name crypto and prediction markets. 3betmedia also works with iGaming brands, which Coinbound does not list among its focus areas.
• Formats. Coinbound's influencer page centres on X, YouTube, TikTok and Telegram. 3betmedia adds live streamer sponsorships on Kick and Twitch, clipping and AI video.
• Pricing. Coinbound quotes each plan. 3betmedia publishes a starting price of $2,000 per campaign.
• Location. Coinbound operates out of New York. 3betmedia is based in Vilnius, Lithuania.

If you need press placements or SEO as well as creators, an agency with a wider menu, or two specialists, may fit better than we do. If you are deciding how to buy creators at all, the KOL marketplace vs agency guide explains which model suits which brief.

How to choose between Coinbound and its alternatives

Ask every shortlisted agency the same questions, in writing, before you compare totals.

• Markets and licensing. Which countries will the creators' audiences come from, and can your product legally be promoted there? For iGaming and prediction markets, check the licence in each target market and keep content away from under-18 audiences.
• Creator vetting. Ask for named creators, their audience country split and their past sponsored posts before signing, not a network size.
• Reporting. Ask whether the report will show registrations, deposits, wallet connections or trades from tracked links, or only views and impressions.
• Disclosure. Confirm every sponsored post carries a clear ad label and that no creator promises price moves or returns.
• Contract terms. Check payment timing, refund rules, what happens if a creator misses a slot, and who owns the content afterwards.

Our crypto KOL due diligence checklist covers the creator checks in more depth. For budgets, the crypto KOL marketing cost guide breaks out agency fees, creator rates and production, so two quotes can be read on the same lines.

Read network claims with care

Agency sites quote network sizes. Coinbound says 800+ creators, Lunar Strategy says 1,000+ KOLs and X10 Agency says 300+. These numbers are self-reported and may count different things, such as creators worked with once or creators on an active roster.

A bigger number does not tell you whether the ten creators who suit your market will accept your brief, or when. Ask each agency for a shortlist built for your product, with availability and rates confirmed by the creators.

The guide to comparing crypto KOL agencies sets out a proposal test you can run on every option, including us.

What to send before a first call

Your product and the one action you want users to take. Your target markets and any licensing limits. Launch dates, a budget range, and whether you also need PR, SEO or community work.

Any creators you already work with, and the results you tracked from them. Your disclosure wording and who approves posts before they go live.

If creator campaigns are the main purchase, our crypto influencer marketing agency page shows how we scope KOLs, clips and UGC together. If you need a full marketing team, start with the wider agencies in the table.