Crypto marketing agency

Why crypto marketing is a creator and trust problem first

Crypto buyers have been burned by paid shills, fake volume and dead tokens. They check who is talking, whether that person was paid, and whether the product does what the post says. Reach without that trust converts poorly and can attract a regulator.

• Paid ads are licensed market by market. Google runs crypto ads only for certified advertisers in each country, and in the EU only for firms with MiCA authorisation. Many teams cannot buy search ads where they want users.
• Promotions are regulated speech. MiCA Article 7 requires crypto marketing to be fair, clear and consistent with the white paper. The UK FCA banned refer-a-friend bonuses for cryptoassets from October 2023.
• Undisclosed pay is a legal risk. The SEC has charged promoters who touted crypto asset securities without disclosing payment, and the FTC expects every paid post to say so plainly.
• Attention fades unless something catches it. A KOL wave lasts days. Ranking pages, a moderated Telegram and repurposed clips keep the users that wave brought in.

If KOLs are the main job, our crypto KOL marketing agency page explains how we vet, brief and track them.

Crypto marketing channels compared: what each one is for

We pick the mix from your product stage, your markets and the action you need users to take.

Search work runs through our crypto SEO agency team, and moderation runs through our crypto community management service.

How we run a crypto marketing plan

1. Market and claim map. We list the markets you sell into, the promotion rules in each, and the claims your legal team has signed off.
2. Goal in on-chain or product terms. Sign-ups, funded accounts, wallet connections, volume or testnet tasks. One number per campaign, agreed before we book anyone.
3. Creators vetted for real audiences. We check engagement quality, past paid posts, bot share and wallet history before a KOL reaches your shortlist.
4. Owned channels ready before the wave. Landing pages, search targets and a moderated community go live first, so the traffic a creator sends has somewhere to stay.
5. Read, cut, rebook. Results per creator and per channel decide who returns. We drop underperformers in the same week rather than at the end of the contract.

For budget planning, our crypto KOL marketing cost guide breaks down what creators charge by tier and platform.

What you get

• A channel plan KOLs, educators, clips, UGC, community and search mapped to your launch calendar.
• A vetted creator shortlist Named creators with audience location, engagement checks and past sponsor history.
• A claims and disclosure file Approved wording per market, plus the disclosure each platform requires.
• Search and content targets The queries we go after first and the pages that answer them.
• Community cover Moderation, scam reporting and a reply script for launch days.
• Weekly readouts Sign-ups, wallets and volume by creator and channel, with next week's changes.

Every creator gets their own tracked link or referral code, and on-chain goals are read from the contract or your back office, never from screenshots.

We report against the single goal agreed at kickoff, then show the supporting numbers underneath it so a busy founder can read the result in one line.

Why 3betmedia

Our team has run crypto creator campaigns since 2018, for exchanges like Binance, MEXC and Gate.io and for wallets, DeFi protocols and Layer 2 testnets. That history shows which creators can move users and which can only move a chart for an afternoon.

We are creator first, and we do not sell paid media or market making. For a chain or protocol launch, our blockchain marketing agency page covers the testnet to mainnet sequence in detail.