Prop firm marketing agency

Why prop firm marketing got harder, and why honest creators win

Funded trader programs grew on creator codes and payout screenshots. The last three years showed how quickly that model can turn on a firm that oversells.

• The sector has seen enforcement and closures. The CFTC shut down My Forex Funds in 2023. A court dismissed the case with prejudice on 13 May 2025 and sanctioned the agency, but Finance Magnates counted at least 50 prop firm closures in 2024 alone.
• Platform access can vanish. In February 2024 MetaQuotes reportedly pushed brokers to cut prop firms with US clients from MetaTrader, and several firms moved platforms within weeks. Creator scripts that name a platform need a plan B.
• Pass rates are low. The Funded Trader's CEO said in March 2025 that 5 to 10% of clients pass a challenge and about 1 to 2% receive a payout. Content that implies most traders get paid misleads buyers.
• Payouts are real but concentrated. Prop Firm Match tracked almost $325 million in trader payouts in 2025, led by a handful of firms. Traders now compare payout records before they buy, and creators are where they ask.

Every paid video, post or Discord message carries a clear ad label, as the FTC expects of influencers. Our creator ad disclosure examples page shows the formats we use per platform.

Affiliate code, flat fee or hybrid: how to pay trader creators

The deal type decides which creators say yes and what they are motivated to say. We set it per creator, not per campaign.

Long reviews of your rules still sell the most challenges for many firms, because traders research before they buy. Our crypto YouTube marketing agency page explains how we book review-style videos.

How we run a prop firm creator campaign

1. Rules and geo review. We read your challenge terms, payout rules and accepted countries, and note whether funded accounts are simulated or live.
2. Creator casting. Trading YouTubers, X accounts, TikTok educators and community leads, checked for real audience location, adult followers and past promotions of firms that closed.
3. Honest briefs. Creators explain the rules, drawdown limits and your real pass rate. No lifestyle shots, no income claims, no payout screenshots without context.
4. Code and deal setup. Each creator gets one code or link and a written deal: flat fee, affiliate share or hybrid.
5. Monthly review. We cut creators whose buyers churn after one failed challenge and rebook those whose buyers return.

Many trader communities live on Telegram. Our crypto Telegram marketing agency page covers how we vet channels and place sponsored posts.

What you get

• A creator map by instrument Forex, futures and crypto trader creators matched to your challenges.
• Deal terms per creator Fee, affiliate share or hybrid, with codes and payment schedules in writing.
• Compliance-checked briefs Approved claims, required risk lines, disclosure wording and country limits.
• Content review Every video, thread and post checked against the brief before it goes live.
• Sales reporting Challenge purchases, repeat buyers and funded accounts per creator.

We report challenge purchases, revenue, repeat purchases and the number of buyers who reach a funded account, per creator and per code, from your own data. A creator who sells many first challenges but no second ones is a warning sign, and we flag it.

The same attribution method drives our KOLs for crypto exchange trading volume work, where we tie creators to deposits and volume.

Why 3betmedia

We have run creator campaigns for trading audiences since 2018: Binance brought 4,245 new users and $510M+ in trading volume, MEXC 8,522 new users and $300M+ in volume, and SignalPlus 6,632 new users against a 4,000 target. We already run creator campaigns for prop trading firms today.

We never sell a challenge as income, never hide the pass rate and only promote firms to traders in countries the firm accepts. Every creator passes our crypto KOL due diligence checks before you pay them.