Crypto YouTube marketing agency

Why YouTube suits crypto products that need explaining

Crypto buyers want to see an app work before they trust it with money. YouTube is where they look: a screen-recorded signup, a wallet setup, a fee breakdown. Our guide to hiring YouTube crypto influencers covers commissioning; this page covers the campaign.

• Search keeps a review working. YouTube ranks search results on how well the title, description and video match the query, and on watch time for that query. A review titled around what buyers type keeps getting found after launch week.
• Long videos carry the details. A review can show KYC, deposits, fees, withdrawals and security settings on screen. A thread on X cannot hold that much.
• Your licence sets the plan. YouTube expects branded content to follow Google Ads policies, with some exceptions. Google certifies exchanges and software wallets country by country and bars ads for ICOs, DeFi trading protocols and unhosted wallets.
• Disclosure is built in. Creators tick the paid promotion box in YouTube Studio, viewers see a label at the start, and the creator can set age and country limits for the video.

Every creator works from a product demo brief with test accounts, approved claims and the exact steps to show.

Dedicated review vs integration vs Shorts vs live: YouTube formats compared

Each format costs and works differently. We price from the creator's own numbers, and our crypto KOL marketing cost guide explains the budget layers.

YouTube does not allow advertiser-supplied video ads to be burned into an upload, so integrations are written with the creator and read in their own voice. Shorts can be cut from long reviews and livestreams once rights are agreed.

Our crypto YouTube campaign process

1. Eligibility first. We record your licences, Google certification status and target markets, then rule out channels whose viewers sit mainly in countries you cannot serve.
2. Channel vetting. We review recent uploads: views against subscribers, comment quality, audience countries, past sponsors and how earlier reviews handled fees and risks.
3. Format and script. Review, integration, Shorts or stream, chosen per creator. Scripts use verified product facts and list banned claims such as price targets and promised returns.
4. Upload check. Before release we check the paid promotion setting, title, thumbnail, description links, pinned comment and any age or country limits.
5. Tracking and rebooking. Each creator gets a tagged link or referral code. We rebook channels whose viewers sign up and keep using the product.

What you get

• A vetted YouTube shortlist Channels with average views, audience countries, sponsor history and the format each suits.
• A format plan Which creators run reviews, integrations, Shorts or streams, and in what order.
• Scripts and demo access Verified facts, test accounts, banned claims and the on-screen steps for each video.
• Upload checks Paid promotion setting, links, pinned comment and age or country limits confirmed per video.
• Tracked links per creator Referral codes or tagged links, so sign-ups, deposits or wallet connections trace back to each channel.

Each video is read at fixed ages after release, so early and late uploads compare fairly. Our method for turning creator videos into searchable product evidence covers the titles and chapters that help reviews get found.

Reports show views, retention around the integration, link clicks and product actions per creator. Price moves are never a result.

Why 3betmedia

The team behind 3betmedia has run creator campaigns since 2018, including exchange campaigns with KOLs on X and YouTube and a move-to-earn app launched through creators on both. That history shows which channels move sign-ups and which only move views.

Disclosure is written into every contract: the YouTube label, a spoken mention and wording from our creator ad disclosure examples. You approve every channel and budget line before anything is booked.