Prediction market marketing agency

Prediction market user acquisition: why creators sell markets

A prediction market is a product most people have heard of but few can explain. Viewers need someone to read the price as a probability, point to the resolution source and say why the odds moved. That is creator work, not banner work.

• Explanation drives the first trade. A creator who shows how a market resolves removes the main reason people hesitate: not knowing what they would be buying.
• The news cycle sets the calendar. Interest peaks around debates, rate decisions, finals and awards nights. Content published before the moment beats a better video published after it.
• Subject authority beats raw reach. A sports analyst on a match market, or a policy commentator on an election market, carries a credibility that a general influencer cannot borrow.
• Trading KOLs already speak the language. Crypto and macro traders think in positions, liquidity and implied odds, so their audiences take to event contracts quickly.

Which markets suit content and which only suit trading is covered in our prediction market content strategy.

Trading KOLs vs analysts vs news creators: prediction market KOLs compared

Each creator type explains a different kind of market well. We cast by market category first and follower count second.

The brief gives every creator the exact contract, not the headline: the question, the resolution source and a dated price snapshot. Our prediction market campaign brief template shows the full set of fields.

Our prediction market campaign process

1. Jurisdiction scope. We map where your platform operates, which countries it blocks and any state or regional limits on specific contract types, then cast only creators whose audience sits in permitted markets.
2. Event calendar. We pick the categories and dates that matter for the next quarter, so creators are booked before the news moment arrives.
3. Creator shortlist by category. Named creators with audience location and age, past sponsors, disclosure history and a note on how they handle uncertainty on camera.
4. Contract-level briefs. Exact market wording, resolution criteria, a dated price snapshot and the claims creators must avoid, such as presenting odds as certainty or trading as income.
5. Publish, monitor and correct. Content goes live on schedule, and if a resolution source or event fact changes, the creator pins a correction the same day.

What you get

• A category-matched shortlist Trading KOLs, analysts and commentators matched to the markets you want to grow.
• An event-timed content calendar Bookings set against fixtures, releases and results nights.
• Contract-accurate briefs Market wording, resolution sources and dated price snapshots for every creator.
• Jurisdiction and age checks Audience location and age reviewed against where you can legally operate.
• Disclosure and correction rules Clear sponsorship labels and a same-day path for fixing errors.
• Per-creator reporting Verified sign-ups, first trades and market-page visits split by creator and by category.

Each creator gets a tracked link and, where supported, a referral code. We report verified accounts and first trades by creator and by market category, rather than one blended average that hides which topics worked.

Reports also record the questions viewers asked and any confusion a post created, so the next brief improves. Budget and scope assumptions are set out in our prediction market creator cost model.

Why 3betmedia

Polymarket is among the brands our team has worked with, and since 2018 we have run KOL campaigns for exchanges and trading tools where audiences scrutinise every number. We know the gap between creators who explain and creators who only hype.

We do not let creators stage profits, hide losses or suggest a known outcome. Positions shown on camera use real account activity with timestamps, and campaigns run only in jurisdictions where the platform can lawfully accept users.