Streamer marketing agency

Why live sponsorships need one plan across platforms

A live stream sponsorship is bought by the hour, and an hour only counts if the right viewers are watching. Sponsoring on several platforms also means three rulebooks that change by vertical.

• Live attention runs for hours. A sponsored segment sits inside a broadcast that can last an afternoon, and chat asks about the product while the streamer answers. A feed post gets a few seconds.
• The same brief can pass on one platform and fail on another. A casino stream with a tracked link works on Kick and breaks Twitch rules. A roster that spans platforms needs a rule check per channel, not one per campaign.
• Each vertical buys a different result. A sportsbook pays for first bets, an exchange for first trades, a game studio for wishlists and installs. The streamer mix and the deal model follow from that.
• Deliverables multiply fast. Overlay, chat command, pinned link, mentions, VOD and clip rights each need terms and a check, for every streamer on every platform.

Casino-only programmes run on our casino streamer marketing model, and Kick-heavy rosters follow our Kick sponsorship management workflow.

Kick vs Twitch vs YouTube Live for brand sponsors, by vertical

If you came looking for a Twitch sponsorship agency, the first question is whether Twitch allows your product at all. This is how the three platforms treat sponsors in each vertical, from their published policies in October 2026.

Rules change, so we recheck them before every booking. The detail sits in our Twitch gambling sponsorship guide and our YouTube gambling release checklist.

Our streamer marketing process

Game launches follow our guide to hiring Twitch streamers for a game launch. Betting, casino and crypto brands add a licence and market check before any channel is named.

1. Platform fit. We map your product, licence and target markets against Kick, Twitch and YouTube Live rules, and drop any platform that would block the stream, the link or the code.
2. Channel audit. For each candidate we review several weeks of broadcasts: average against peak concurrent viewers, chat activity, audience country, sponsor load and past disclosure.
3. Deal terms. Hours live, overlay size and position, command text, pinned link, mentions per hour, VOD and clip rights and exclusivity, each checkable from the recording.
4. Go-live. We test the overlay, command and link on the streamer's own setup, confirm the platform's disclosure setting is on and log each integration during the stream.
5. Score and rebook. Each stream is scored on delivery against the deal, then on clicks, sign-ups or deposits from your data. Channels that delivered on both get rebooked.

What you get

• A platform plan Which platforms your product can use and what each one allows on screen.
• A cross-platform shortlist Channels on Kick, Twitch and YouTube Live with viewer audits, audience country and sponsor history.
• One deal sheet per streamer Hours, overlays, commands, links, mentions, VOD and clip rights, make-goods and payment model.
• An integration pack per platform Overlay files, command copy, panel text and disclosure lines, with 18+ text where the vertical needs it.
• Live delivery logs Timestamps for every integration and any fix made during the broadcast.
• Per-channel results Clicks, sign-ups, deposits, trades or installs per streamer, kept apart from views.

Delivery comes from the VOD: hours live, overlay time, command triggers and mention timestamps. Results come from your data under a window agreed before the first stream.

Strong moments become clips under agreed rights, and clips are reported apart from the stream they came from.

Why 3betmedia

The team behind 3betmedia has run creator deals since 2018, including gaming streams and events for Illuvium and creator programmes for crypto exchanges. As a live stream sponsorship agency we work only on creators: streamers, KOLs, clips and UGC. We do not buy ads.

Rules get checked per platform and per vertical before a channel reaches your shortlist. Gambling briefs carry 18+ and responsible gambling lines, crypto briefs ban price and return claims, and every streamer discloses the partnership. You approve every channel and rate before anything is booked.