AI token marketing agency

Why AI tokens need creators who understand agents

An AI agent token rests on a claim that software can act: post, trade, research or transact. Buyers want to watch that happen. A creator who has never run an agent cannot show it, and a vague thread reads like every other AI launch.

• The demo is the pitch. A screen recording of the agent finishing a real task, prompt and result on screen, says more than any description. We script demos around what your agent does today.
• Many agents already live in public. ElizaOS lists plugins for Discord, X, Telegram, Ethereum and Solana, so plenty of agents post and reply in the open. Creators can test them where viewers already are.
• Launch mechanics need a plain explanation. On Virtuals, an agent token starts on a bonding curve paired with VIRTUAL and moves to a DEX pool once a liquidity threshold is met. Creators should explain the phase accurately and leave price out.
• Overstated AI is a legal risk. In March 2024 the SEC settled charges against two investment advisers for AI washing: claiming AI use they did not have. Every capability a creator mentions must match the product.

Claims go through our crypto creator claim review before filming, so what reaches the screen is what your agent can do on the day.

Traders vs builders vs AI-curious users: AI token audiences compared

Most AI tokens need three audiences, and each listens to a different creator. Our guide to segmenting DeFi creator audiences uses a similar split between traders and builders.

We usually start with builders and analysts, who test the agent hardest, then widen to AI and tech creators once the demos hold up.

Our AI token campaign process

1. Capability audit. We use your agent ourselves, list what it does reliably today, what is beta and what is roadmap, and note the markets you can promote in.
2. Creator testing. Shortlisted creators get access before any deal is signed. Anyone who cannot get the agent working on camera is dropped.
3. Demo-first briefs. Each brief names one task to show, the claims allowed, the risks to state and banned topics: price targets, returns and features the agent lacks.
4. Waves by audience. Builders and analysts post first, then wider AI and crypto creators, with X Spaces or livestreams for questions.
5. Tracking. Tagged links, referral codes and on-chain events per creator, with agent usage reported beside wallet activity.

Recordings follow our crypto creator product demo brief: test accounts only, no private keys on screen, and realistic AI-generated footage labelled, as YouTube requires.

What you get

• A tested creator shortlist Creators who have run your agent, with audience split and past AI or crypto sponsors.
• A capability sheet What the agent does now, what is beta and what creators must not claim.
• Demo scripts One task per video, start to finish, with the risks stated on screen.
• Disclosure and claim checks Paid partnership labels, AI content labels and a claim review on every post.
• Per-creator attribution Agent usage, sign-ups, wallets or SDK installs traced back to each creator.

Reports keep agent usage apart from token activity: demos watched, agent sessions, sign-ups and wallet connections per creator. Price and market cap are never treated as a result.

If creators are paid in your token, the amount and vesting go into the contract and the disclosure. Our guide to paying crypto KOLs in tokens covers the clauses.

Why 3betmedia

The team behind 3betmedia has run crypto creator campaigns since 2018, including technical KOL programmes that brought developer sign-ups for wallet infrastructure and campaigns with trading KOLs for a trading tool. An AI agent token needs both crowds at once.

When an agent needs a cleaner walkthrough than a creator can record, we add Web3 video production to the KOL waves. Nothing is booked until you approve the creator list and the budget.