Crypto exchange marketing agency

Why exchanges pay creators for traders

An exchange does not need views. It needs people who register, verify, deposit and keep trading. Our look at KOLs that bring trading volume explains why a few referred accounts usually produce most of it.

• Referral codes are set at sign-up. On Binance, for example, the code has to be entered when the account is created, and the referral relationship cannot be changed afterwards. A user who signs up without it is lost to attribution for good, so every post leads with the code.
• KYC is where creator traffic leaks. A viral post can bring sign-ups who stop at identity checks. We brief creators to show the verification steps on screen and judge them on verified users, not registrations.
• Rules change by market. UK promotions usually need an authorised or registered firm to make or approve them, must carry the FCA risk warning and cannot offer refer-a-friend bonuses. Under MiCA, exchange marketing must be identifiable and must not mislead about a crypto-asset's advantages.
• DEXs count different events. Most decentralised exchanges have no KYC step, so the chain is wallet connection, first swap and repeat swaps, tracked through tagged links on your front end.

Each exchange campaign is a scoped version of our crypto KOL marketing service, cast for traders rather than general crypto followers.

Exchange KOL formats compared: what each one moves

Each format pushes users through a different part of the exchange funnel. We choose from this table based on where your users drop off today.

Once a cohort proves itself, flat fees can move toward pay per funded account. Our guide to performance-based KOL deals covers those structures and the fraud checks behind them.

Our crypto exchange campaign process

Every brief starts with your licences, accepted countries and referral terms, because they decide which creators we can book at all.

1. Market and rule check. We map where you can onboard users, which promotion rules apply and which incentives are allowed. MiCA's transitional period for existing providers ended on 1 July 2026, so we confirm your EU status before booking EU creators.
2. Trader casting. We look for creators whose followers trade: funding-rate threads, position breakdowns, fee comparisons and replies about leverage. Audience location is checked against your accepted countries.
3. Codes and terms. Each creator gets a unique referral code or sub-affiliate ID, a posting window, disclosure wording and make-goods, agreed in writing before the first post.
4. Staggered release. Walkthroughs go first so the code has something to explain it. Trade breakdowns and Telegram posts follow once the sign-up path works.
5. Cohort review. We follow each creator's users through KYC, first deposit and 30 days of trading, then rebook, renegotiate or drop.

What you get

• A market map Countries you can onboard from, the promotion rules there and the incentives each one allows.
• A trader KOL shortlist Named creators with audience location, trading content history, past exchange sponsors and a role note.
• Creator codes and links One referral code or sub-affiliate ID per creator, mapped to your dashboard fields.
• Market-ready scripts Approved facts, required risk wording per market, disclosure placement and banned claims such as returns or price targets.
• Clips and short video Walkthrough segments cut for Shorts and Reels under agreed usage rights.
• Cohort reporting Registrations, KYC passes, first deposits, active traders, volume and fees per creator.

Reports follow the funnel in order: registration, KYC pass, first deposit, first trade, then 30-day volume and fee revenue. Tags follow our creator campaign UTM template, so web and app sign-ups land in one table.

Volume sits beside fees and account concentration, so one account churning a pair cannot make a creator look strong. Token price is never reported as a result.

Why 3betmedia

The team behind 3betmedia has run creator programmes for Binance, MEXC and Gate.io. We know how referral dashboards, sub-affiliate IDs and trading competitions behave once creators start posting.

Scope stays on creators: KOLs, clips, UGC and short video, not ads, community management or market making. UK campaigns run through our UK crypto influencer marketing process, and nothing is booked until you approve every creator and budget line.