Creator marketing by market
Creator campaigns in iGaming and crypto live or die on local rules: who can be shown, which age applies, what a bonus ad may say and which licence the brand needs. These are the markets where we run campaigns with creators who live and post there.
Tell us the markets your licence covers. We reply within one working day.
Markets we run campaigns in
| Market | Page | What changes locally |
|---|---|---|
| United Kingdom | Gambling influencer marketing in the UK | Licensed operators; creators vetted for under-18 appeal, #ad disclosure and CAP Code briefs |
| United Kingdom | Crypto influencer marketing UK | FCA financial promotions regime: approved promotions, risk warnings and screened UK creators |
| United States | Sports betting influencer marketing in the US | 21+ creators, briefs checked state by state, no risk-free claims |
| Canada | iGaming influencer marketing in Canada | Registered operators; creators cast against AGCO and AGLC rules on athletes, minors and bonus ads |
| Latin America | iGaming marketing agency for LatAm | Spanish-language casino streamers and football creators for Mexico, Colombia, Peru and Argentina |
| South Africa | Betting influencer marketing in South Africa | Local creators for licensed bookmakers and casinos, with 18+ and NRGP messaging |
| UAE | Crypto marketing agency in Dubai | KOL and creator campaigns for licensed firms, with VARA disclaimers and advertiser permits checked |
| South Korea | Korean crypto marketing agency | Korean-language KOLs on YouTube, Telegram, Naver and X, briefed for FIU, KFTC and Kakao rules |
What changes from market to market
- Age and audience. 18+ in most markets and 21+ in most US states. We check the creator's own age data against the rule before booking.
- Who can appear. Some regulators restrict athletes, celebrities or creators with youth appeal in gambling ads. Ontario's athlete rule is the best-known example.
- What the ad may say. Bonus wording, risk warnings and responsible gambling lines differ by market, and crypto promotions in the UK and UAE need approved wording.
- Where it can run. Platform rules sit on top of the law. Our guides to Kick gambling sponsorship rules and Twitch gambling sponsorship rules cover the main ones.
For a step-by-step check before launch, use our iGaming campaign localization checklist.
Pages in other languages
- 한국 크립토 마케팅 에이전시: Korean crypto KOL campaigns, in Korean.
- Marketing com influenciadores cripto no Brasil: crypto creator campaigns in Brazil, in Portuguese. Betting advertising is banned in Brazil, so we run crypto campaigns there only.
Markets not listed here
We also take campaigns in other markets where the brand is licensed or operating legally, with creators who post in the local language. Tell us your markets on Telegram and we will say what we can cover.
Frequently asked questions
Which markets does 3betmedia run creator campaigns in?
The UK, the US, Canada, Latin America, South Africa, the UAE and South Korea have dedicated pages. We also take campaigns in other markets where the brand is licensed or operating legally.
Do you use local creators or translate global content?
Local creators who post in the market's language. Translated global content rarely fits local rules or humour, and audiences notice.
Can you run one campaign across several countries?
Yes, with one brief per market. Age limits, disclosure, bonus wording and who can appear differ, so each market gets its own creator list and approval pass.
Do you work with unlicensed operators in grey markets?
No. We only run gambling campaigns in markets where the operator is licensed or operating legally, and we match creators to those markets only.
How do you check a creator's audience is in my market?
From the creator's own platform analytics: country split and age split for a recent window. Our creator audience quality audit describes the check.