Streamer sponsorship cost calculator
Put a streamer quote into numbers you can negotiate with: cost per 1,000 viewer-hours, cost per click, cost per registration, cost per first deposit and the highest fee per stream that still meets your target.
Free, no sign-up. It runs in your browser and stores nothing.
Calculator
The starting values are hypothetical examples, not benchmarks. Replace them with your quotes and your own funnel data.
Results
- Total campaign cost
- Viewer-hours delivered
- Cost per 1,000 viewer-hours
- Expected clicks
- Cost per click
- Expected registrations
- Cost per registration
- Expected first deposits
- Cost per first deposit
- Max fee per stream for your target
How the calculator works
Each result comes from a short formula, so you can check it or rebuild it in a spreadsheet.
| Result | Formula |
|---|---|
| Total campaign cost | Streams x fee per stream + production + rights + management + (payment per first deposit x first deposits) |
| Viewer-hours | Average concurrent viewers x hours live x streams |
| Expected clicks | Average concurrent viewers x click rate x streams |
| Registrations and first deposits | Clicks x registration rate, then registrations x first-deposit rate |
| Cost per result | Total campaign cost divided by clicks, registrations or first deposits |
| Max fee per stream | (Target x first deposits - production - rights - management - per-deposit payments) divided by streams |
Viewer-hours measure attention actually delivered during the stream. Followers do not: they include inactive accounts and audiences in markets you cannot serve.
Where to get each input
- Fees and extras. Ask every creator to quote the same scope, with rights, exclusivity and clip editing as separate lines. Our streamer sponsorship contract template lists what to pin down.
- Average concurrent viewers. Ask for screenshots of the creator's native analytics for the last 30 days, then cross-check against a third-party stream statistics site. Use the average, not the peak.
- Click, registration and deposit rates. Use your own past creator campaigns or your affiliate back office. With no history, start low and treat the first campaign as the test that gives you real numbers.
- Target cost per first deposit. Take it from your finance team's player value figures for that market, not from another operator's number.
Read the result before you negotiate
Cost per 1,000 viewer-hours compares reach between creators of different sizes. Cost per first deposit compares outcomes. Use both: a creator can be cheap per viewer-hour and still expensive per depositor if the audience sits outside your licensed markets.
The max fee per stream is your negotiation anchor. If the calculator says your target is not reachable, the fix is rarely a lower fee alone. Look for a better market fit, drop extras you do not need, or test a hybrid deal with a smaller base and a payment per qualified first deposit.
Treat the output as a plan, not a forecast. Codes leak, deposits arrive days after the stream, and attribution windows change the count. Agree those rules before launch with our iGaming influencer attribution guide, and see casino streamer sponsorship cost for what moves the fee.
Frequently asked questions
How much does it cost to sponsor a casino streamer?
It depends on audience size and market, hours live, deliverables, usage rights and exclusivity. Ask every creator to price the same components, then use the calculator to compare cost per viewer-hour and cost per first deposit instead of headline fees.
What is a good cost per first deposit for a streamer campaign?
There is no universal benchmark. It depends on your product, market and player value. Set the target from your own finance figures and compare creators against it on the same attribution rules.
Why use viewer-hours instead of followers?
Followers include inactive accounts and audiences outside your markets. Average concurrent viewers multiplied by hours live measures the attention a stream actually delivered.
Should I pay streamers per first deposit?
Pure CPA suits smaller creators and affiliates who already run tracked links. Established streamers usually want a base fee, so a hybrid is the common middle ground. The payment per first deposit field shows what a hybrid adds at your expected volume.
Does the calculator store my numbers?
No. It runs in your browser and sends nothing. Your numbers only reach us if you paste the summary into a Telegram message or bring it to a call.