Case studies: creator campaigns and the numbers behind them
Binance gained 4,245 new users and more than $510M in trading volume. MEXC added 8,522 new users and more than $300M. Below are 19 campaigns across exchanges, token launches and Web3 apps, each with the brief, what we ran and what it delivered.
Campaigns from $2,000, with 10% off your first. We reply within one working day.
AI illustration: one keepsake per campaign type, from coins to clips to trading charts.
All 19 campaigns at a glance
3betmedia launched in 2026. The team behind it has run creator and KOL campaigns since 2018, so most of these cases were delivered before the 3betmedia name existed.
Figures come from campaign reporting. Three clients are anonymized under NDA, and for those we show the setup and the metrics we tracked.
19 campaigns by client, vertical, channel and headline result
Trading products judge creators on first deposits, funded wallets and volume, not views. These campaigns were built around that from the brief onward. Our crypto KOL marketing service and attribution guide cover the setup.
Crypto exchangeKOLs on X, YouTube and TikTok2024
Binance: 4,245 new users and more than $510M in trading volume
New users
4,245
Trading volume, double the target
$510M+
Impressions
732K
Engagements
65,223
Binance wanted new traders and more trading activity. The campaign ran with creators who were already established voices in crypto, on X, YouTube and TikTok.
What we ran and what it delivered
What we ran
Booked crypto and finance creators known for credibility and engagement
Built content for each platform: trading guides, results posts and educational threads
Ran community contests and exclusive offers to push sign-ups and first trades
Tracked performance through the campaign and adjusted as results came in
Results
4,245 new users
More than $510M in trading volume, double the target
732,000 impressions and 65,223 engagements
Crypto exchangeKOLs on X and YouTube2024
MEXC: 8,522 new users and more than $300M in trading volume
New users
8,522
Trading volume
$300M+
Impressions
540,426
Engagements
75,450
MEXC wanted new users and more trading from active traders. The campaign used trusted Web3 creators on X, YouTube and other platforms, with education first and promotion second.
What we ran and what it delivered
What we ran
Booked relevant Web3 creators and KOLs
Produced tutorials, testimonials and trading results content
Ran referral programs and trading competitions to drive sign-ups
Used live performance data to adjust during the campaign
Results
8,522 new users
More than $300M in trading volume
540,426 impressions and 75,450 engagements
Every campaign goal exceeded
Crypto exchangeSocial, community and influencersThree months
Gate.io: $153M average monthly volume against a $100M target
Average monthly trading volume
$153M
Monthly target
$100M
Months
3
Gate.io, a global exchange operating since 2013, wanted to strengthen its position among the top exchanges. The target was $100M in monthly trading volume.
What we ran and what it delivered
What we ran
Social media management
Community management
Influencer marketing
Results
Average monthly trading volume of $153M across three months
53% above the monthly target
Crypto exchangeLocal-language KOLs and Telegram funnels90-day cohorts
Tier-1 exchange: APAC first deposits, with creators paid per verified deposit
Global exchange
Top 15
APAC markets
2
Pay for top creators
Per FTD
Retention tracked
90 days
A top-15 global exchange was expanding into two APAC markets against entrenched local players. English-language crypto Twitter campaigns produced installs but few deposits, and blended CPA per funded account had climbed above the internal ceiling.
Attention in both markets moves through local-language creators and closed communities on Telegram, KakaoTalk and Zalo-type channels. The exchange’s global agency had no access to them.
What we ran and what it delivered
What we ran
Local-language KOL rosters in each market, briefed in-language with market rules on bonus framing and risk language
Managed regional Telegram groups as the mid-funnel: creators sent users to the community, and the community moved them to a KYC’d first deposit with staged onboarding incentives
Top creators moved from flat fees to a fixed payment per verified first deposit
Weekly cohort reports: first deposits per creator, deposit size spread and 30, 60 and 90-day trading retention
Results
Exact results are under NDA. These are the metrics we tracked and reported, and we can walk through the outcome on a call.
First-time depositors over 90 days in both markets
Blended CPA per first deposit against the internal ceiling
60-day trading retention in campaign cohorts against the platform baseline
Return on creator spend, measured on 90-day trading-fee revenue
In APAC the funnel is community-shaped: creator, then closed group, then deposit. English crypto Twitter reach buys the wrong audience in the wrong room.
Perpetuals DEXTrader KOLs, clipping and a trading competitionAfter TGE
Perp DEX: rebuilding active traders after the post-TGE drop
Trader KOL waves
2
Clips from streams
Weekly
Competition entry
On-chain
Retention check
Day 30
A perpetuals DEX on a high-throughput chain lost volume within weeks of its TGE as launch attention faded. Crypto Twitter mentions dropped to near zero, open interest stalled, and paid channels were capped: major ad networks restrict perp products, and the few compliant placements were expensive.
The task was to rebuild daily active traders without discount emissions or incentive spend the protocol could not sustain.
What we ran and what it delivered
What we ran
Two waves of pro trader KOLs with verifiable track records, timed to feature releases rather than one launch burst
A clipping engine: short-form placements every week, cut from trader livestreams and AMAs and bought on CPM
A multi-week trading competition with on-chain qualification and a prize pool, amplified by the same traders
Attribution through per-creator referral codes and wallet cohorts: content touch, then first deposit, then 30-day trading retention
Results
Exact results are under NDA. These are the metrics we tracked and reported, and we can walk through the outcome on a call.
Trading volume in the first 30 days against the month before
New funded wallets attributed to campaign cohorts
Blended cost per funded wallet against compliant paid channels
Share of competition participants still trading at day 30
Post-TGE volume is an attention problem, not a paid-media problem. Traders follow traders, and clips keep those traders on the timeline every day.
Crypto trading toolsTrading KOLs and creators2025
SignalPlus: 6,632 new users against a 4,000 target
New users
6,632
Target
4,000
Followers gained
9,843
Impressions
174K
SignalPlus wanted more traders to try the platform and understand its tools. The campaign ran with creators already respected in trading and finance, showing how the product’s data and signals fit into a real trading routine.
What we ran and what it delivered
What we ran
Booked trusted trading creators with loyal audiences
Produced tutorials, reviews and short videos built on real use cases
Shared step-by-step guides and special offers to turn free trials into regular use
Adjusted creators and angles while the campaign ran
Results
6,632 new users against a target of 4,000
9,843 new followers
174,000 impressions and 55,620 engagements
Daily activity on the platform grew quickly
Crypto bankingInfluencers and growth tacticsGerman-speaking markets
Swissmoney: 32,000 German-speaking users at a quarter of the CPA
Users onboarded
32,000+
Lower average CPA
4x
Deposited by new users
€15M+
Target
25,000
Swissmoney combines banking with crypto: multi-currency accounts, instant crypto-to-fiat conversion and international transfers. Despite being Swiss, it was unknown in German-speaking markets.
The goal was 25,000 German-speaking users in three months.
What we ran and what it delivered
What we ran
Go-to-market strategy for German-speaking markets
Influencer marketing
Growth tactics
Results
More than 32,000 German-speaking users onboarded
Average CPA cut 4x, 75% lower
New users deposited more than €15M
Memecoins, communities and token launches
Launch work lives on crypto Twitter and gets punished fast when it reads like a shill wave. Voice, sequencing and the right accounts matter more than the size of any single post. More on memecoin KOL marketing and what a TGE needs.
Solana community brandKOLs and growth tactics on XX campaign
Retardio: 15M+ impressions on X without flattening the voice
Impressions on X
15M+
Ecosystem
Solana
Retardio is a Solana-native community brand built around an NFT collection and a token, with an internet-culture identity that lives on X. Attention there turns into community, and the community is the product.
The audience polices the voice closely. Anything that reads like brand marketing gets rejected by the people it is meant to win, so reach had to come through accounts the community already trusts.
What we ran and what it delivered
What we ran
Sourced, vetted and contracted crypto-native X accounts
Wrote post angles that matched the community’s voice, not a brand tone
Coordinated posting windows, reply-chain seeding and engagement loops
Tracked performance and moved budget to the accounts that actually drove reach
Results
More than 15M impressions on X
Reach earned through crypto-native accounts rather than brand-owned posting
Solana token launchFounder content, micro-KOLs and clippingSix weeks
Solana launch: from almost no audience to TGE in six weeks
Start to TGE
6 weeks
Micro-KOL waves
3
Founder posts and replies
Daily
Holder check
Day 30
A consumer Solana protocol had a strong product, a small X account and a TGE date six weeks out. The budget ruled out macro KOLs, and Solana crypto Twitter punishes anything that looks like a shill wave.
Success was measured in wallets and day-one volume, not follower counts.
What we ran and what it delivered
What we ran
Founder voice sprint: voice extraction in week one, then daily ghostwritten founder posts and replies inside the ecosystem’s biggest conversations
Three waves of nano and micro Solana-native creators, screened for audience overlap: narrative seeding four weeks out, product proof two weeks out, then launch week
A weekly flow of short clips cut from founder Spaces and demo videos
TGE day sequenced hour by hour: KOL posts, founder thread, listing announcement and community quests
Results
Exact results are under NDA. These are the metrics we tracked and reported, and we can walk through the outcome on a call.
Unique wallets interacting with the token in the first 24 hours
Day-one trading volume and FDV through week one
X follower growth and engagement rate over the six weeks
Kaito mindshare rank in the project’s narrative category during launch week
Share of TGE-day wallets still holding at day 30
With a hard deadline and a lean budget, sequencing beats size. A founder who shows up daily and three disciplined micro-KOL waves build more launch-day conviction than one expensive post.
Move-to-earn token launchKOLs, community and full go-to-market2023
Step App: a 149x all-time high from its DAO Maker launchpad price
ATH against launchpad price
149x
Active community members
+1,200%
Followers gained
11,342
Impressions
123,323
Step App is a move-to-earn fitness platform on Avalanche that rewards users with KCAL tokens and NFT sneakers for walking, jogging and running.
The TGE goal was 50,000 unique holders and $5M in 24-hour trading volume.
What we ran and what it delivered
What we ran
Go-to-market strategy, web branding, social media and community management
Media and PR
KOLs and influencers active in move-to-earn and Web3
Growth tactics around the launch: giveaways, social pushes and community activity
Capital acceleration
Results
The token peaked at 149x its DAO Maker launchpad price
Active community members grew 1,200%
11,342 new followers and 123,323 impressions from the KOL program
Holder and 24-hour volume results are under NDA
DeFi fundraisingKOL roundPre-launch
Primex Finance: $200,000 raised in a KOL round against a $150,000 target
Raised in the KOL round
$200K
Target
$150K
Deal structure
SAFT
Primex Finance is a cross-chain margin trading protocol: a decentralized prime brokerage that lets traders open leveraged positions on several DEXs while borrowing from different liquidity sources.
It needed $150,000 from a KOL round, under SAFT agreements, to fund development and marketing before the public token launch.
What we ran and what it delivered
What we ran
Ran the KOL round end to end
Collected KOL feedback and investment commitments
Managed SAFT signing between the project and each KOL
Reported progress and stats through the round
Results
$200,000 raised, $50,000 over target
KOL round closed
The team connected with reputable KOLs and private investors
Illuvium: 6,550 new players through gaming creators
New players
6,550
Followers gained
24,000+
Impressions
450,540
Engagements
33,330
Illuvium wanted to reach more gamers and build a stronger community. The campaign ran with creators who already played and talked about Web3 games.
What we ran and what it delivered
What we ran
Booked gaming creators known for genuine, engaging content
Produced gameplay clips, guides and community challenges with them
Ran live streams and Q&A sessions to keep fans active
Staged the campaign from early awareness through to player onboarding
Results
6,550 new players
More than 24,000 new followers
450,540 impressions and 33,330 engagements
Both player and follower numbers finished well above target
Move-to-earn app and NFTsCreators on X and YouTube2023
STEPN: 5,344 new users and NFT sales at three times the plan
New users
5,344
NFTs sold
949
NFT sales against plan
3x
Views
696,320
STEPN wanted new users and more NFT sales. The campaign used creators who cared about Web3, gaming and fitness, explaining on X and YouTube how STEPN works and why people enjoy using it.
What we ran and what it delivered
What we ran
Chose creators with active communities and a real interest in the product
Made short videos and posts that explained the app and showed real results
Ran small challenges and live talks
Watched engagement and adjusted as the campaign ran
Results
5,344 new users
949 NFTs sold, three times the plan
696,320 views and 45,230 engagements
Exchange network launchCreator explainers, podcasts and X Spaces2025
OKX: 7,609 testnet participants for X Layer
Testnet participants
7,609
User participation
+250%
Impressions
233,350
Engagements
37,451
OKX wanted awareness for X Layer, its new network. The campaign focused on education: making the technical side simple enough that people understood why X Layer matters, then tried it.
What we ran and what it delivered
What we ran
Booked crypto creators known for explaining complex topics clearly
Produced short explainers, podcasts and X Spaces on how X Layer works
Ran challenges and contests to get users testing the product
Kept the conversation two-way instead of one-way promotion
Results
7,609 people joined the testnet
User participation grew 250%
233,350 impressions and 37,451 engagements
MPC wallet infrastructureTechnical KOLs and growth tacticsThree weeks, March 2025
io.finnet: 5,000+ developer sign-ups in three weeks
Free developer sign-ups
5,000+
The 500 sign-up target
10x
Website visits
31,000
Waitlist sign-ups
5,200
io.finnet offers MPC wallet infrastructure that lets developers and crypto businesses build self-custody wallets. The campaign promoted its SDKs and APIs and new features such as automated Virtual Signing and integrated RPC node management.
Before a broader B2B push, it wanted to validate developer demand: 500 free sign-ups in four weeks, more engagement on X and a waitlist for upcoming features.
What we ran and what it delivered
What we ran
Developer-focused go-to-market strategy
Technical KOLs who used the tools in public, including three live coding sessions
A three-week content sequence: deep dives first, then security education, then feature demos
A $1,200 developer credit offer in place of discounts
Results
5,000+ free developer sign-ups, 10x the target
31,000 website visits
X followers up from 700 to 4,000
5,200 waitlist sign-ups for upcoming features
100+ developer feedback threads and GitHub issues
The $1,200 credit converted about 3x better than the industry average
Developers do not buy marketing. They buy working tools, good docs and voices they trust, so the KOLs who built in public beat scripted promotion.
Layer 2 testnetSocial, community, influencers and growthSix weeks
Saakuru Labs: 12,000 testnet users in six weeks
Unique testnet addresses
12,000
Target
10,000
Transactions
25,000+
Feedback and bug reports
300+
Saakuru Labs builds a consumer Layer 2 with zero transaction fees and a developer suite for shipping Web3 products faster.
Before mainnet it needed 10,000 testnet users in six weeks to stress-test the network and gather feedback.
What we ran and what it delivered
What we ran
Go-to-market strategy
Social media and community management
Influencer marketing
Growth tactics
Results
12,000 unique addresses
More than 25,000 transactions
300+ pieces of user feedback and bug reports
Social following up about 150% across platforms
A core group of 50 highly engaged beta testers
DeFi on PolkadotCrypto KOLs2025
Hydration on Polkadot: 980 wallets connected
Wallets connected
980
Followers gained
5,420
Impressions
124K+
Engagements
8,640
Polkadot wanted more awareness and usage for Hydration, a DeFi platform built on Polkadot. The campaign used trusted crypto creators who could explain its value in simple terms.
What we ran and what it delivered
What we ran
Chose KOLs with strong Web3 communities and genuine engagement
Produced short educational posts on why Hydration is worth using
Used clear calls to action that led users to sign up and connect a wallet
Kept the content useful rather than hype-led
Results
980 new wallets
5,420 new followers
124,000+ impressions and 8,640 engagements
RWA blockchainKOLs, X Spaces and PR2025
Provenance: active community members up 300%
Active community members
+300%
Followers gained
9,842
Impressions
214,400
Engagements
20,449
Provenance wanted more people to know its ecosystem and join the community. The campaign ran with Web3 and finance creators who could explain what makes Provenance different in plain language.
What we ran and what it delivered
What we ran
Booked Web3 and finance influencers with active audiences
Planned a steady flow of posts and threads on Provenance’s features
Hosted X Spaces, supported by PR
Pushed followers to join discussions, follow official channels and take part in events
Results
Active community members up 300%
9,842 new followers
214,400 impressions and 20,449 engagements
DeFi walletSocial, influencers and PRSix months
Zerion: X following from 79,000 to 117,000 in six months
X followers
117K
Followers added
+38K
Growth
+48%
Months
6
Zerion is a smart DeFi wallet that manages a full Web3 portfolio from one interface. The goal was brand awareness and community growth on X.
What we ran and what it delivered
What we ran
Strategy
Social media management
Influencer management
PR
Results
X followers grew from 79,000 to 117,000 in six months, about 48%
What the strongest campaigns had in common
Different verticals, same handful of decisions. These are the ones that showed up again and again in the results above.
Creators where paid media is capped. Major ad networks restrict perp products, so the perp DEX rebuilt its traders through trader KOLs and a weekly clipping flow instead of ads.
Pay for what you can verify. Top APAC creators were paid per verified first deposit, and perp traders were tracked through referral codes and wallet cohorts. Our guide to clipping view verification shows the checks we run on paid views.
Prune the roster, scale the winners. Retardio moved budget to the accounts that actually drove reach. The APAC exchange moved its top creators from flat fees to pay per verified first deposit.
Sequence waves instead of one burst. The Solana launch ran three micro-KOL waves, the perp DEX timed two trader waves to releases, and io.finnet ran a three-week content sequence.
Creators who use the product beat scripts. io.finnet’s KOLs coded live with the SDK, and the Illuvium and STEPN creators already played and walked with the apps they promoted.
Want the numbers for your own plan? Pricing explains what drives a creator budget, and the streamer cost calculator turns a quote into cost per first deposit.
Frequently asked questions
Were these campaigns run by 3betmedia?
They were run by the team behind 3betmedia. 3betmedia launched in 2026, and the same team has run creator and KOL campaigns since 2018, so most of these cases predate the 3betmedia name. Current iGaming and crypto client work runs under 3betmedia.
Why are some clients anonymized?
Three campaigns are under NDA. For those we publish the setup and the metrics we tracked, and we can walk through the outcome on a call.
Can we see the full numbers or speak to a reference?
Where the client agrees, yes. Ask on a call and we will tell you which numbers and references we can share for a campaign like yours.
How do you attribute results to individual creators?
Before launch we agree one conversion event and the tracking behind it: a unique link or code per creator, verified views for clipping, or wallet cohorts on-chain. Our attribution guide covers the setup.
What budget do campaigns like these need?
Budgets varied widely, and most are confidential. 3betmedia campaigns start at $2,000, with 10% off your first. Pricing explains what moves the number.
Next step
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