iGaming and crypto campaign calendar 2027
This iGaming and crypto campaign calendar lists the 2027 betting events and industry conferences creator campaigns plan around. Each date is checked against the organiser, and each row shows when to start briefing creators.
- 12 betting events and conferences from January to September 2027.
- A suggested briefing date for each: 3 weeks ahead for betting events, 5 for conferences.
- Every row links to the organiser source we checked. Free CSV, no sign-up.
Free, no sign-up. Dates last checked 11 November 2026.
Dates to plan around in 2027
Every date comes from the organiser or an announcement we checked on 11 November 2026. Confirm with the organiser before you book travel, media or creators.
| When | Event | Type | Start briefing | Plan it with | Source |
|---|---|---|---|---|---|
| 18 to 20 January 2027 | ICE BarcelonaFira Barcelona Gran Via, Barcelona | Industry event | 14 December 2026 | Streamer event appearances | ICE |
| 14 February 2027 | Super Bowl LXISoFi Stadium, Los Angeles | Betting event | 24 January 2027 | Sports betting influencers in the US | FOX 11 Los Angeles |
| 16 to 19 March 2027 | Cheltenham FestivalCheltenham Racecourse, England | Betting event | 23 February 2027 | Gambling influencers in the UK | The Jockey Club |
| 3 to 5 April 2027 | NCAA men’s Final FourFord Field, DetroitGames on 3 April and 5 April | Betting event | 13 March 2027 | Creator odds screenshots | NCAA |
| 8 to 11 April 2027 | The MastersAugusta National, Georgia | Betting event | 18 March 2027 | Sportsbook marketing | Golf News Net |
| 8 to 10 April 2027 | Grand National FestivalAintree Racecourse, LiverpoolGrand National Day is Saturday 10 April | Betting event | 18 March 2027 | Sportsbook marketing strategy | The Jockey Club |
| 12 to 15 April 2027 | EthCC[10]Palais des Festivals, Cannes | Crypto event | 8 March 2027 | Conference interview hosts | Palais des Festivals |
| 21 to 22 April 2027 | TOKEN2049 DubaiDubaiRescheduled by the organiser from 2026 | Crypto event | 17 March 2027 | Crypto marketing in Dubai | TOKEN2049 |
| 4 to 6 May 2027 | Consensus 2027Miami Beach Convention Center, Miami | Crypto event | 30 March 2027 | Crypto influencer marketing | Consensus |
| 5 June 2027 | UEFA Champions League finalEstadio Metropolitano, Madrid | Betting event | 15 May 2027 | Streamer watch parties | beIN SPORTS |
| 24 June to 25 July 2027 | FIFA Women’s World CupBrazilOpening match 24 June, final 25 July | Betting event | 3 June 2027 | Campaigns by market | FIFA |
| 21 to 23 September 2027 | SBC Summit LisbonFeira Internacional de Lisboa and MEO Arena, Lisbon | Industry event | 17 August 2027 | iGaming influencer marketing | SBC Events |
How to use the calendar
- Pick the dates that fit your product and licence. A sportsbook cares about the betting events, a crypto exchange about the conferences. Check the rules for each market first on our locations page.
- Count back from the briefing date. The Start briefing column shows when to open the brief, using the rule below.
- Vet creators before you brief them. Our delivery pledge lists the checks, and the guide to vetting iGaming creators walks through them.
- Agree disclosure before anything posts. See the creator ad disclosure examples for wording that works on each platform.
- Set up tracking before the first post. Put the quote into the streamer cost calculator or the KOL cost calculator so you know what a result has to cost.
How we set the briefing dates
The briefing date is the first day of the event minus a fixed number of weeks. The number depends on the type of date.
| Type | Weeks before the first day | What the time covers |
|---|---|---|
| Betting event | 3 | Vetting a shortlist, writing the brief, a disclosure check and creator approval |
| Industry event | 5 | The same steps, plus travel, interview slots and side-event bookings |
| Crypto event | 5 | The same steps, plus KOL schedules, side events and claim checks |
This is our planning rule of thumb, not an industry standard. Vetting a shortlist takes us one to three working days. Larger campaigns, several markets or tracked wallets need more time, so start earlier.
What to run around each type of date
| Type of date | Formats that fit | Read next |
|---|---|---|
| Betting events | Streamer watch parties, odds and market explainers from creators, and short clips of the key moments | Streamer watch parties, creator odds screenshots and iGaming clipping |
| Industry events | Streamer and creator appearances, interviews on the show floor and clips after the event | Streamers at events and casino streamer marketing |
| Crypto events | KOL interviews, side-event coverage and recap clips, with wallet checks on the KOLs you book | Conference interview hosts, crypto KOL tracker and crypto KOL marketing |
Prediction market brands can use the same sports dates. See prediction market event clips and our prediction market marketing.
Download the dates
The same list, with the source URL and the date we checked each row, is a free CSV. Open it in a spreadsheet or load it into your own planner.
You can use the dates in your own plan or report. Credit 3betmedia and link to this page.
Frequently asked questions
Where do the dates in the calendar come from?
Each date comes from the event organiser or a published announcement. We checked every row on 11 November 2026, and the Source column links to the page we used.
How early should I brief creators for an event?
Our rule of thumb is three weeks before a betting event and five weeks before a conference. The time covers vetting, the brief, a disclosure check and creator approval. Large or multi-market campaigns need longer.
Why is TOKEN2049 Dubai listed for April 2027?
The organiser moved the Dubai edition from 2026 to 21 and 22 April 2027. The calendar follows the organiser's announcement and links to it.
Are the dates final?
Organisers can change dates and venues. Confirm with the organiser before you book travel, media or creators. We update the calendar and the CSV when a date changes.
Can I use the calendar data in my own plan?
Yes. Download the CSV, use the dates in your own plan or report, credit 3betmedia and link to this page.