No bots, no fake FTDs: our delivery pledge
Creator marketing in iGaming and crypto has a trust problem: bought views, padded viewer counts and first deposits that never qualify. This page sets out what 3betmedia promises on every campaign, and the checks behind each promise, so you can hold us to it.
Ask us to run these checks on a creator you are already talking to. We reply within one working day.
The pledge
These five promises apply to every campaign, at every budget. They sit on top of the campaign standards on our about page.
- No bought reach. We never buy views, followers, chat activity, engagement pods or viewer bots, for a creator or for your brand account. A creator we catch using them leaves the roster.
- Audience checked before you pay. Before we propose a creator, we review their own platform analytics: country split, age split and typical views or concurrent viewers. You see the evidence with the proposal.
- Raw data, not screenshots of highlights. You get the links to every post and stream, the VODs, the tracking links and the native analytics we used to report. Nothing is summarised away.
- Results from your back office. We count registrations, first deposits, funded wallets or volume from your own data. Views are reported, but they are never the result we bill against.
- Delivery or a replacement. If a booked deliverable does not run as agreed in the scope, we replace it with an equivalent placement or credit that part of the fee. The scope says which, before launch.
How we vet a creator
Every creator goes through the same check before a proposal, whatever their size. It takes us one to three working days per shortlist.
| Check | What we look at | What fails it |
|---|---|---|
| Audience geography | Country split from native analytics for the last 30 days | A large share of the audience outside the markets your licence covers |
| Audience age | Age split from the platform's own analytics | A meaningful under-18 share, or no age data on request |
| View pattern | Median views or average concurrent viewers across recent posts or streams, not the best one | Sharp spikes with no matching chat, comments or follower change |
| Chat and comment quality | Who talks in chat and comments, and whether they talk about the content | Repeated generic messages, emoji-only waves, accounts created the same week |
| Past sponsorships | Who the creator promoted before and how it was disclosed | Undisclosed promotion, unlicensed operators, return promises |
| Platform standing | Whether gambling or crypto content is allowed in their format on their platform | Content the platform restricts for that creator or market |
We publish the longer version as a creator audience quality audit, and a due diligence checklist for crypto KOLs.
How we count delivery
We report three layers, and we keep them apart so one cannot hide the other.
- Delivered. The post or stream ran in the agreed format, length and disclosure. We keep the link and a capture of each one.
- Reach. Views, watch time and concurrent viewers from the platform's native analytics, shared by the creator. For clipping we use the method in our view verification guide.
- Outcome. Registrations, first deposits, funded wallets or volume, from your tracking links and your back office, inside the attribution window agreed before launch.
Where your own data disagrees with ours, your data wins. Rejected FTDs, reversals and chargebacks go into a separate exception ledger, so commission corrections stay visible. Our guide to reconciling rejected FTDs shows the format.
What we refuse
- Clips that show only wins, scripts that promise returns, and viewer-funded gambling.
- Creators whose audience sits mainly in markets the operator cannot serve.
- Token presales we have not checked for team, audit, contract and vesting.
- Reports built on views alone when the brand can measure deposits or wallets.
- Hiding a weak result. If a creator underdelivers, the report says so first.
Hold us to it
Every campaign report links back to this page. If you think a campaign broke one of these promises, message the founder directly on Telegram or write to info@3betmedia.com, and we will show you the evidence.
For how reports are structured, see our iGaming influencer campaign reporting guide. For pricing, see pricing.
Frequently asked questions
Does 3betmedia guarantee results?
No. We guarantee how a campaign is run: no bought reach, audiences checked before booking, raw data shared and results counted from your back office. Deposits and volume depend on your product, market and offer, so no honest agency can promise them.
How do you know a creator is not using viewer bots?
We review their native analytics and recent streams before proposing them: view patterns across many posts, chat quality, follower changes and audience geography. Spikes with no matching chat or follower movement are the most common sign.
What happens if a creator does not post what was agreed?
We replace the deliverable with an equivalent placement or credit that part of the fee. Which of the two applies is written into the scope before launch.
Whose numbers count, yours or ours?
Yours. We report reach from the platforms, but outcomes such as first deposits come from your tracking and back office. Where the two disagree, your data wins.
Can you vet a creator we found ourselves?
Yes. Send us the profile on a call or on Telegram and we will run the same checks we run on our own roster.