Token launch marketing agency

Why token launches need creators in sequence

A launch has a fixed date, a contract that cannot be undone and an audience that checks everything. Our guide to what a TGE is covers what changes on the day; this page covers who speaks and when.

• The order of voices matters. Analysts who explain tokenomics and vesting should post before callers. When callers go first, buyers arrive with no context and leave at the first drop.
• In the EU, the white paper comes first. Where MiCA requires a white paper, marketing cannot go out before it is published, must be consistent with it and must be identifiable as marketing. The white paper is notified to the regulator at least 20 working days before publication, so our calendar starts from that date.
• KOL allocations can turn into sell orders. Unvested tokens paid to KOLs are often sold at the first chance. A cliff plus linear vesting, written into the deal and disclosed, keeps a KOL on the same side as your holders.
• An AMA is raw material. One X Spaces session or Telegram AMA holds many answers. Clipped with the question attached, they keep explaining the token after the live audience has gone.

To tell a KOL's audience from a KOL's circle, our analysis of token launch KOLs who drive buy orders sets out the wallet checks.

Token launch phases compared: who posts and what to watch

We split creator budget across four phases instead of spending it all on launch day. Our token launch PR and creator sequence shows how press fits the same calendar.

Every phase has a stop rule: if a launch fact changes, scheduled posts pause until creators hold the corrected version.

Our token launch process

We start from your launch facts: chain, TGE date, where the token will trade, white paper status and any KOL allocation.

1. Launch fact check. We review the contract, tokenomics, vesting, liquidity plan and white paper, then agree which facts creators may repeat word for word.
2. Roster by phase. Explainers for pre-TGE, chain-specific KOLs for launch day, trading voices for listing and community accounts for afterwards. Each is checked for bot followers and for how past promoted tokens ended.
3. Deals and disclosure. Cash, tokens or both, with any allocation, cliff, vesting schedule and no-sell window in the contract and disclosed in the post.
4. AMAs and clipping. We book hosts and co-hosts for X Spaces or Telegram AMAs, then cut answers into short clips with the question kept on screen.
5. Phase review. After each phase we compare joins, wallets and holders per creator and change the next wave before it is booked.

AMA clips follow our AMA repurposing workflow, so no answer is trimmed into a claim the team never made.

What you get

• A phase calendar Who posts what in each phase, mapped to the white paper date, TGE and each listing.
• A vetted launch roster Analysts, KOLs, AMA hosts and meme accounts with audience data and past launch records.
• A launch fact pack Verified contract address, supply, vesting dates, where to trade and the claims creators must not make.
• AMA production Hosts and co-hosts, a question plan and a log of answers worth clipping.
• Clips and memes Short clips and meme assets for the weeks after listing, under agreed rights.
• A correction plan Who stops posts and what creators repost when a fact changes or a fake contract appears.

Reports follow the phases: joins and questions before TGE, tagged wallet actions on launch day, new holders and trades after listing, then retention at day 7 and day 30. Price and market cap appear for context only.

If KOLs are paid in tokens, we watch their disclosed wallets against the vesting terms. Our guide to paying crypto KOLs in tokens covers the clauses that matter.

Why 3betmedia

The team behind 3betmedia has run crypto creator campaigns since 2018, from a network launch built on creator explainers, podcasts and X Spaces to KOL campaigns for a Solana community brand and for DeFi on Polkadot.

Scope stays on creators: KOLs, AMAs, clips, memes and short video. We do not write white papers, secure listings, run your Telegram or provide liquidity. Clips come from our crypto clipping team, and nothing is booked until you approve the roster and budget.