Why presales need vetting before creators
A presale asks people to send money before the token trades, so the creators you hire put their own credibility behind your terms. Our token sale creator content plan matches each piece of content to the question a buyer is asking.
- Regulators know the scam script. The SEC calls promises of high returns with little or no risk a classic sign of fraud, and warns that fraudsters pay influencers to promote investments. A presale post that sounds like that gets read that way.
- EU sales come with buyer rights. Under MiCA, retail buyers who buy directly from an offeror can usually withdraw within 14 calendar days without giving a reason. Funds from a time-limited offer must be held by a credit institution or a crypto-asset service provider.
- Phishing follows the announcement. Fake sale pages and whitelist forms often appear once a presale is announced. Creators must link only the official URL and contract address, and never ask for a seed phrase or a private key.
- Vesting is what buyers check first. Experienced buyers check team and investor vesting before the price. A creator who cannot explain it sends traffic that leaves at the first question.
If your team is pseudonymous, creators need evidence they can check. Our guide to evidence anonymous teams can share lists what we accept.
Whitelist, public sale or launchpad IDO: what creators emphasise
Each sale model raises a different buyer question, so creators stress different facts. We write scripts from this table.
| Sale model | How it works | What creators should emphasise | Red flag in the copy |
|---|---|---|---|
| Whitelist sale | Wallets register in advance, often with KYC, for a capped allocation | Eligibility, excluded countries, KYC steps, allocation caps, dates | Spots running out urgency, or forms asking for a seed phrase |
| Public sale on your own page | Eligible buyers contribute through your sale page or contract | Official URL and contract address, price, accepted tokens, vesting, refund terms | Presale price shown next to an expected listing price |
| Launchpad IDO | A third-party launchpad runs tiers, KYC and token claims | The launchpad's own rules, tier requirements, claim schedule | Implying the launchpad audited or endorses the project |
| Staged presale | Price rises at each stage until the sale closes | Current stage price, what the funds pay for, total supply sold | Buy before the next stage framed as a guaranteed gain |
In the EU, a MiCA white paper also limits the copy: it may not assert the token's future value, and marketing has to be consistent with it.
Our presale vetting and campaign process
We take on a presale only after it passes our vetting. If it does not, we say why and book nothing.
- Project vetting. We check the team's identity or verifiable track record, a third-party audit that matches the deployed contract, owner powers such as minting or pausing, team and investor vesting, and where sale funds are held.
- Offer and market check. We confirm which countries the sale excludes, whether a MiCA white paper or exemption applies, and whether the token may be treated as a security in the US. Creators with audiences in excluded countries are dropped.
- Creator casting. We book analysts and reviewers who read contracts and tokenomics, not callers. Each one is checked for bot followers and for presales they promoted before.
- Claims sheet and scripts. Creators get the approved facts, the official links, the disclosure wording and a list of banned claims, then write in their own voice.
- Sale window monitoring. We check every live post for disclosure and the correct links, flag phishing clones to your team and pause posts if a sale term changes.
Every script passes our crypto creator claim review before recording. It removes return language, listing price hints and unsourced numbers.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want creators who explain your sale terms instead of hyping them? Book a call and bring your sale page and token contract.
Campaigns from $2,000, with 10% off your first. We reply within one working day.
What you get
- A written vetting result What we checked on team, audit, contract, vesting and treasury, and anything you must fix before launch.
- A vetted creator shortlist Analysts and reviewers with audience location, past presale promotions and a fit note.
- A banned claims list No return promises, no next 100x, no listing price, no guaranteed listing, no risk-free wording.
- Phishing and pause rules The official links creators may share and who stops posts when something changes.
- Sale funnel reporting Whitelist sign-ups, KYC passes, contributing wallets and withdrawals per creator link.
Each creator gets a tagged link to the official sale page, so we count whitelist sign-ups, KYC completions and contributing wallets per creator. Where buyers can withdraw, we report withdrawals by creator too, because a cohort that asks for refunds was sold the wrong story.
Recurring buyer questions go back into the sale FAQ. Our token sale FAQ guide shows how to keep those answers sourced and consistent.
Why 3betmedia
The team behind 3betmedia has run crypto creator campaigns since 2018 for Layer 2 testnets, DeFi protocols and wallets, where users had to understand the product before acting. Presale buyers are no different.
We turn down presales that fail vetting, and we do not run your Telegram, list your token or provide liquidity. When the sale opens, moderators get our community safety handoff for impersonators and fake links. Nothing is booked until you approve every creator and budget line.
Results from campaigns our team has run
Layer 2 testnet · social, influencers and growth
Saakuru Labs
12,000 testnet users against a 10,000 target
Read the Saakuru Labs caseDeFi on Polkadot · crypto KOLs
Polkadot (Hydration)
980 wallets and 5,420 followers
Read the Polkadot (Hydration) caseDeFi wallet · social, influencers and PR
Zerion
X following up 48% to 117,000
Read the Zerion case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
What does a crypto presale marketing agency do?
It brings qualified buyers to a token sale before TGE. At 3betmedia that starts with vetting the project, then covers creator casting, scripts built on your sale terms, disclosed posts that link only to the official sale page, phishing monitoring and reporting on whitelist sign-ups, KYC passes and contributing wallets per creator. We never promise how much a sale will raise.
How do you vet a presale before taking it on?
We check five things: who the team is or what verifiable record it has, a third-party audit that matches the deployed contract, what the contract owner can still change, team and investor vesting, and where sale funds are held. We decline sales that fail any of these. Creator checks follow our crypto KOL due diligence method.
What are creators not allowed to say about a presale?
No promised returns, no next 100x, no expected listing price, no guaranteed exchange listing, no risk-free or safe investment wording and no pressure such as last chance to get rich. Every post carries clear paid partnership disclosure, including token payments. In the US, anyone promoting a crypto asset security must disclose the nature, source and amount of their compensation.
Does a crypto presale need a MiCA white paper?
For an offer to the public in the EU, usually yes. MiCA exempts offers to fewer than 150 people per member state, offers under EUR 1,000,000 over 12 months and offers only to qualified investors, but those exemptions fall away once the project signals it will seek a listing. Where a white paper is required, marketing cannot start before it is published. We confirm the position with your legal team before booking EU creators.
How much does presale creator marketing cost?
Campaigns start at $2,000, and the first gets 10% off. Cost depends on the sale model, the number of creators and markets, and how long the sale window runs. Vetting comes first, and we only quote once your project passes.
Related services and guides
Related reading
Sources
- SEC investor alert: digital asset and crypto investment scams and red flags
- ESMA: MiCA Article 4, public offers of crypto-assets and white paper exemptions
- ESMA: MiCA Article 13, 14-day right of withdrawal for retail buyers
- ESMA: MiCA Article 10, offer results and safeguarding of funds raised
- ESMA: MiCA Article 6, white paper content and the ban on future value assertions
- SEC: anti-touting disclosure of compensation for crypto asset security promoters
