Why listings need their own campaign
A listing gives a token new buyers for a few days. Without a plan, volume spikes, sellers take profit and the pair goes quiet within a week.
- Each exchange has its own crowd. Exchanges have strong regional user bases, so creators need to reach the countries where that exchange's traders live.
- Timing beats volume of posts. Coverage before the deposit opening, on listing day and through the first two weeks keeps new traders arriving.
- Exchanges add their own push. AMAs, trading competitions and launch campaigns from the exchange work better when your creators point at them.
- Price claims are risky. Paid posts that hint at price moves draw regulator and community backlash, so creators talk about the product and the listing, not targets.
Volume campaigns work best with trading-focused creators, which our guide to KOLs for exchange trading volume explains in detail.
Listing campaign vs exchange package vs launch KOL round
Three ways projects support a listing, and what each one actually covers.
| Option | What you get | Main risk | Fits when |
|---|---|---|---|
| Listing creator campaign | KOLs in the exchange's regions before, on and after listing | Needs dates confirmed a few weeks ahead | You want volume past week one |
| Exchange marketing package | Announcement, banner and the exchange's own campaigns | Generic reach shared with other listings | You need the exchange's audience in the same week |
| Launch KOL round only | A burst of posts on day one | Volume fades within days | Your token already has steady demand |
| Paid volume programs | Activity on the order book | Wash trading risk and delisting | Not recommended |
For exchanges promoting themselves rather than a single token, our crypto exchange marketing agency service is the better fit.
How we run listing campaigns
- Listing brief. Exchange, pair, deposit and trading open times, exchange-side activities and your holder base by region.
- Regional creator map. KOLs and traders in the exchange's main countries, checked for audience quality and past listing coverage.
- Three-phase schedule. Pre-listing explainers, listing day posts and Spaces, then two weeks of follow-up content and trading tutorials.
- Exchange tie-ins. Creators point to the exchange's AMA, competition or launch campaign so both pushes work together.
- Volume and holder report. New holders, clicks to the pair and trading activity per creator across the first 30 days.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want a plan for your listing? Book a slot and bring the exchange, listing date and your current holder count.
Pricing is scoped to your brief. We reply within one working day.
What you get
- A regional KOL roster Creators matched to the exchange's user base, with rates and past results.
- A 30-day listing schedule Every post, Space and AMA mapped to the listing timeline.
- Approved talking points Product, listing details and disclosure, with price claims excluded.
- Tracked links and referral codes One per creator so new traders can be counted.
- A 30-day results report Holders, pair traffic and trading activity per creator.
Creators are vetted with our crypto KOL due diligence checklist before they are booked.
Pricing is scoped to your brief. Price depends on regions, creators and campaign length.
Why 3betmedia
Our team has run creator campaigns for Binance, MEXC and Gate.io, so we know how each exchange's users find new pairs and which regions they trade from.
We keep price targets and buy calls out of creator copy, mark every post as paid, and never offer wash trading or paid volume.
Results from campaigns our team has run
Crypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseCrypto exchange · KOLs on X and YouTube
MEXC
8,522 new users and more than $300M in trading volume
Read the MEXC caseCrypto exchange · social, community and influencers
Gate.io
$153M average monthly volume against a $100M target
Read the Gate.io case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
When should listing marketing start?
Two to three weeks before the listing date, so explainers land before deposits open. The heaviest posting runs on listing day and the two weeks after.
Do you help get a token listed?
No. We do not broker listings or pay listing fees. We run the creator campaign once a listing is confirmed, often alongside the exchange's own package.
Which exchanges do you cover?
Any centralized exchange your token lists on. We match creators to that exchange's main regions, from Asia and Korea to Europe, Latin America and Turkey.
How much does listing marketing cost?
Pricing is scoped to your brief. A 30-day plan across several regions is scoped from your listing brief.
Will creators post price targets after the listing?
No. Creators cover the product, the listing and how to trade the pair. Price targets and buy calls stay out, and every post is labelled as paid.