Why launchpads need two marketing plans
A launchpad competes for users against every other platform and against projects that skip launchpads entirely. Each sale also needs its own push, often within days.
- Platform growth drives every sale. More stakers and verified users make each allocation easier to fill, so the platform needs steady campaigns between sales.
- Each project needs its own story. Buyers want the project's product, team and token terms explained before registration closes, usually in a short window.
- Eligibility limits the audience. KYC, restricted countries and token sale rules mean creators must reach people who can actually take part.
- Post-listing performance is the proof. Projects choose launchpads by how past sales traded after listing, so honest reporting on outcomes wins the next deal.
For the sale itself, our crypto presale marketing agency service covers project-side campaigns from whitelist to claim.
Launchpad agency vs project-only KOL rounds vs in-house
Three ways a launchpad can handle marketing, and where each one leaves gaps.
| Option | What you get | Main risk | Fits when |
|---|---|---|---|
| Launchpad marketing agency | Platform growth plus a creator round for each sale | Needs a steady sale calendar | You host sales every month |
| Project-only KOL rounds | Posts paid by each project | No growth between sales, uneven quality | You host occasional sales |
| In-house team | Control and fast turnaround | Thin creator roster across regions | You have a growth team and time |
| Points and quest campaigns | Large sign-up numbers | Farmers who never buy | Only with KYC and sybil checks |
Payments to creators in tokens need care, and our guide to paying crypto KOLs in tokens covers vesting and disclosure.
How we run launchpad campaigns
- Platform and calendar review. Tier system, KYC rules, restricted countries, sale calendar and past sale results, so every campaign targets eligible buyers.
- Platform growth track. Monthly KOL and creator content on how the platform works, staking tiers and past sale outcomes.
- Per-sale rounds. A short creator round for each project: explainer, AMA or Spaces, and reminder posts timed to registration and sale windows.
- Region focus. Creators in the regions where your users pass KYC, including Korean and other Asian markets where we already run KOLs.
- Sale reports. Registrations, KYC passes and participants per creator, shared with each project as proof for the next deal.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want a plan for your launchpad? Book a slot and bring your sale calendar, tier system and current registration numbers.
Pricing is scoped to your brief. We reply within one working day.
What you get
- A platform KOL roster Creators by region with audience data, rates and past launch work.
- Per-sale creator rounds Briefs, posts and AMAs booked within days of a sale being confirmed.
- Tracked registration links One link or code per creator and sale.
- Disclosure and eligibility copy Restricted country and risk lines added to every brief.
- Sale outcome reports Participants, KYC passes and allocation fill per creator.
Creators are checked before booking with our crypto KOL due diligence checklist, so sales are filled by real buyers.
Pricing is scoped to your brief. Monthly plans are priced by sale volume and regions.
Why 3betmedia
We run token launch, testnet and exchange campaigns where the target was participants, not impressions, including 7,609 testnet participants for an OKX network launch.
We keep restricted countries out of targeting, state that content is paid, and never promise listing prices or returns in creator copy.
Results from campaigns our team has run
Crypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseNetwork launch · creator explainers, podcasts and X Spaces
OKX
7,609 testnet participants
Read the OKX caseLayer 2 testnet · social, influencers and growth
Saakuru Labs
12,000 testnet users against a 10,000 target
Read the Saakuru Labs case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
Do you market the launchpad or the projects?
Both. One track grows the platform's stakers and verified users month to month; a second runs a short creator round for each sale. Projects can pay for their round or you can bundle it.
How do you handle restricted countries?
We pick creators by audience location, add eligibility lines to every brief and exclude creators whose audience sits mainly in countries your sales block.
Can creators promise allocation or returns?
No. Creators explain how the platform and sale work, the token terms and the risks. Return and price claims stay out of every post.
How much does launchpad marketing cost?
Pricing is scoped to your brief. Monthly plans are priced by the number of sales, regions and creators.
How fast can you run a round for a new sale?
Usually within a few days of the project confirming its dates, since the platform roster is already briefed and priced.