Why Solana marketing is its own job
Solana moves faster than most chains, and so does its audience. A plan written for Ethereum timelines tends to arrive after the conversation has moved on.
- It is where on-chain trading happens. Birdeye's H1 2026 report gave Solana 54% of global spot DEX share, and Solana DEXs did about $79.5B over the 30 days to 28 July 2026 on DefiLlama data.
- Wall Street can now hold SOL. US spot Solana ETFs started trading in October 2025, beginning with Bitwise's BSOL on 28 October. That brought new, more cautious readers into Solana content.
- The chain itself keeps changing. Firedancer went live on mainnet in December 2025, and Anza scheduled the Alpenglow consensus upgrade for 21 October 2026. Creators who explain upgrades well earn trust that carries to your product.
- The ecosystem meets in person. Breakpoint 2026 runs 15 to 17 November at Olympia London. Launches and creator content timed around it compete for the same week of attention.
Solana memecoin launches are a different job with their own risks. If that is what you are planning, see our pump.fun marketing agency page.
Which Solana creators fit which product
Solana has several creator scenes that barely overlap. Booking the wrong one wastes the budget even if the numbers look good.
| Creator type | Audience | Fits | Measure |
|---|---|---|---|
| Trader and caller accounts on X | Active on-chain traders | DEXs, trading tools, launchpads | Wallets connected and volume |
| Builder and dev accounts | Developers and power users | Infrastructure, wallets, SDKs | Sign-ups and integrations |
| YouTube explainers | Newer users doing research | Consumer apps, staking, payments | Installs and first actions |
| Livestreamers | Live crowds who trade together | Launches and trading competitions | Live participants and replays |
| Meme and community accounts | Culture-first holders | Community brands and NFTs | Holders and community growth |
DeFi protocols on Solana usually need a mix of trader and builder accounts. Our DeFi marketing agency page explains how we split the budget.
How we run a Solana creator campaign
- Product and user check. We agree the one on-chain or in-app action that counts, such as wallet connected, first swap or first deposit.
- Solana creator shortlist. Accounts are picked from our database by scene, language and follower tier, then checked for engagement quality and past sponsors.
- Brief and demo. Creators get access to the product and a short brief, so they show it working instead of reading a script.
- Waves around your dates. Posts, streams and videos are placed around launches, upgrades and events like Breakpoint, not all on one day.
- Reporting and rebooking. Results per creator from your analytics and on-chain data. We rebook the creators whose users stayed.
For a new token on Solana we follow the stages in our token launch marketing agency plan.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want a launch plan around Breakpoint or your next release? Book a call and bring your date and budget.
Campaigns from $2,000, with 10% off your first. We reply within one working day.
What you get
- A Solana creator map Traders, builders, explainers and streamers matched to your product.
- Briefs and product walkthroughs Approved claims, disclosure and a demo path for each creator.
- A wave calendar Creator posts and streams set around your releases and the ecosystem calendar.
- Tracking per creator One link, code or referral per account so results never blur.
- Weekly reports Wallets, users and retention per creator, with a keep or drop call.
We report from on-chain data and your own analytics. A creator who brings wallets that never transact a second time is a cost, not a result.
Every account we propose is checked for bought followers and recycled engagement first, using the same process as our crypto KOL marketing agency work.
Why 3betmedia
We have run crypto creator campaigns since 2018. Retardio, a Solana community brand, reached 15M+ impressions on X from KOLs, Binance brought 4,245 new users and more than $510M in volume, and io.finnet reached 5,000+ developer sign-ups in three weeks with technical KOLs.
We say no to trending packages, bot volume and paid fake engagement. They make a dashboard look busy and leave a Solana project with nobody using it. Memecoin launches go through a separate, stricter plan on our memecoin marketing agency page.
Results from campaigns our team has run
Solana community brand · KOLs on X
Retardio
15M+ impressions on X
Read the Retardio caseCrypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseMPC wallet infrastructure · technical KOLs
io.finnet
5,000+ developer sign-ups in three weeks
Read the io.finnet case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
What does a Solana marketing agency do?
It helps projects on Solana find users and attention. 3betmedia does this through Solana-native creators on X, Telegram, YouTube and livestreams, tracked to wallets and users.
Do you only work with memecoins?
No. Most Solana work we plan is for apps, DeFi protocols, wallets and infrastructure. Memecoins follow a separate plan with stricter vetting.
Do you sell DEX trending or bot volume?
No. Paid trending and bot volume look good for an hour and teach real users to ignore your project. We only book real creators with real audiences.
Can you plan around Breakpoint 2026?
Yes. Breakpoint runs 15 to 17 November 2026 in London. We plan creator coverage before, during and after so your news is not lost in the busiest week.
How much does Solana creator marketing cost?
Our minimum campaign is $2,000. The final budget depends on how many creators, which formats and how many waves you need.
Related services and guides
Related reading
Sources
- Solana Compass: Solana DEX volume and Birdeye H1 2026 share (July 2026)
- Bitwise: BSOL launches as the first US spot Solana ETP (27 October 2025)
- The Block: Firedancer hits Solana mainnet (12 December 2025)
- Decrypt: Alpenglow upgrade date set for 21 October 2026 (14 October 2026)
- Solana Compass: Breakpoint 2026 in London, 15 to 17 November
