Crypto wallet marketing agency

Why wallet growth is won after the install

Downloads are cheap. A funded wallet that makes a second transaction is the number that matters, and four things stand between the two.

• Trust comes first. Scam Sniffer counted $83.85 million lost to wallet phishing in 2025 across 106,106 victims, mostly through malicious signatures. New users have heard the stories and hesitate at every approval screen.
• Store rules shape the offer. Apple's guideline 3.1.5 allows wallet apps only from developers enrolled as an organization, and bars crypto apps from paying currency for tasks such as posting to social networks, as of October 2026.
• Custody decides the licence question. Google Play requires country licences for custodial wallets and exchanges, such as MiCA authorisation in the EU or FCA registration in the UK. Google told Decrypt in August 2025 that non-custodial wallets are out of scope.
• Ratings have to be earned. The FTC rule on fake reviews, in force since 21 October 2024, bans paying for reviews of a particular sentiment and allows civil penalties per violation. Store ratings must come from real users.

The first minutes inside the app are where most users drop, and our crypto creator wallet onboarding guide breaks down how we script them.

Wallet marketing by stage: what creators do at each step

Crypto wallet marketing works best when each creator format owns one step of the funnel, from first look to repeat use.

Self-custody wallet marketing leans harder on the setup and funding rows, because no support desk can reset a lost seed phrase. For ad-ready versions of the same demos, see our crypto UGC agency page.

How we run a wallet user acquisition campaign

The plan is built around one activation event, agreed before any creator is booked.

1. Pick the activation event. We agree on the action that counts: a funded wallet, a first swap, a bridge or a staked balance. Creators are paid and judged against it.
2. Map the screens. We go through your onboarding ourselves, mark where users stall, then brief creators to show exactly those screens.
3. Cast creators who use wallets. Reviewers and streamers who already self-custody, vetted for bot followers, adult audiences and past paid shills.
4. Film security honestly. Every demo shows seed phrase backup, what a signature request means and how to spot a fake site. No creator claims a wallet cannot be drained.
5. Scale the formats that activate. After 30 days we move budget to the creators and formats with the highest funded wallet rate.

When the wallet is the entry point to DeFi, we brief creators the way our DeFi creator marketing page describes, with protocol risk spelled out.

What you get

• An activation brief The event that counts, the screens to show and the claims to avoid.
• A vetted creator shortlist Reviewers, streamers, KOLs and UGC creators with audience data.
• Demo videos with usage rights Screen recordings you can reuse in store listings and social ads.
• Security talking points Approved lines on seed phrases, token approvals and phishing.
• Activation reporting Installs, setups, funded wallets and first transactions by creator.

We report from your own analytics: installs, completed setups, funded wallets and first transactions per creator, plus 30-day retention. Installs alone can look healthy while wallets sit empty, so funded wallets are the headline number.

If you need the demos made in-house, our web3 video production team shoots and edits screen recordings to your brand.

Why 3betmedia

We have run wallet and onboarding work since 2018. Zerion's X following grew 48% to 117,000 during our campaign, io.finnet got 5,000+ developer sign-ups in three weeks, and OKX reached 7,609 testnet participants, all through creator content.

We only do creators, streamers, clips and UGC. We never buy reviews or ratings, never present a wallet as an investment, and you approve every creator before booking. Wallets planning a points season can pair this with our crypto airdrop marketing agency service. Campaigns start from $2,000.