Crypto social media marketing agency

Why crypto social media needs more than a scheduler

Crypto teams lose followers in two ways: by going quiet between launches, and by posting something a regulator or platform reads as a financial promotion. Both are avoidable.

• Your audience is concentrated on a few channels. In CoinGecko's survey X was the main crypto social platform for 41.7% of respondents, Telegram for 21.5% and YouTube for 20.8%. A calendar that treats every platform the same wastes most of its effort.
• EU posts are marketing communications under MiCA. MiCA Article 7 requires marketing to be clearly identifiable, fair, clear and not misleading, consistent with the white paper, and published only after the white paper.
• UK posts are financial promotions. Since 8 October 2023 crypto promotions to UK users need an approved route, risk warnings and no refer-a-friend bonuses. The FCA issued 146 alerts on the first day of the regime.
• Paid reach is restricted. Google, TikTok, Meta and X each require licences or certification before crypto ads run, market by market. Organic posting and creator amplification carry most early-stage projects.

Every post we write goes through the same claim checks we use for creators. Our crypto creator claim review lists what we cut and why.

In-house, freelancer or agency: who should run your crypto socials

Most crypto teams start with a founder posting at night. Here is how the options compare once that stops working.

Short video now carries a lot of crypto reach. If you need weekly clips as well as posts, our crypto short-form content agency page explains how we produce them.

How we run your crypto social media

1. Account and audience audit. We review your last 90 days per platform: what got replies, what got ignored and which posts could read as a promotion in the UK or EU.
2. Voice and claims guide. One page with your tone, banned phrases, approved numbers and the risk wording each market needs.
3. Weekly calendar. Posts, threads, Telegram announcements, LinkedIn updates and short videos planned around your roadmap, sent for approval each week.
4. Publishing and replies. We post on schedule and handle first-line replies during working hours, escalating anything about funds or security to your team.
5. Creator amplification. For launches and listings we book KOLs to quote and explain your key posts, so the news reaches people who do not follow you yet.

Memes travel further than announcements on crypto X. Our crypto meme marketing agency makes brand-safe memes your accounts can post the same day.

What you get

• A weekly content calendar Every post planned per platform, with copy and visuals ready to approve.
• A voice and claims guide Tone, banned phrases and market risk wording in one shared page.
• Publishing and first-line replies Posts go out on schedule and questions get answered in working hours.
• Creator amplification for big moments Vetted KOLs booked around launches, listings and product releases.
• Monthly report Follower growth, engagement rate, top posts and clicks to your site or app.

We report growth from real accounts only and flag any spike that looks like bots. Clicks are tagged per platform so you can see which channel brings users, not just likes.

The same calendar method runs our iGaming social media marketing agency work for casinos and sportsbooks.

Why 3betmedia

We have managed social, community and creator work for crypto brands since 2018. Zerion's X following rose 48% to 117,000, Gate.io averaged $153M in monthly volume against a $100M target, and Saakuru Labs reached 12,000 testnet users against a 10,000 target.

Social posting and creators run from one team, so the people writing your posts also know which KOLs to call when a post needs to travel. See how we book them on our crypto KOL marketing agency page.