Famesters at a glance
Famesters runs influencer campaigns end to end, from market research and creator search to media planning, launch and reporting. Its iGaming page also lists UGC and IGC for paid ads, brand ambassadorship, fraud protection, payment services, and legal and compliance support.
- Verticals: its FAQ names PC and console gaming, mobile gaming, iGaming and fintech, and apps and software. Its iGaming page has sections for online casino, sports betting, esports betting, and poker and skill games.
- Platforms: YouTube, Instagram, TikTok, Twitch, Kick, Telegram and Discord, plus niche forums and local sites.
- Location and history: a contact address in Limassol, Cyprus. Its FAQ says it has connected brands and influencers since 2017.
- Pricing model: no rate card. The FAQ gives a $10,000 minimum budget, suggests about 40% for testing and 60% for scaling, and says influencers are paid a fixed fee per publication or pack of publications. It states that CPA or revenue-share deals between a brand and an influencer cannot be arranged.
- Scale claims: the iGaming page states 20,000+ influencers, 65 countries and 4,000+ campaigns. The FAQ states more than 100,000 influencers and 10,000+ campaigns. These are Famesters' own figures, so ask which roster applies to your vertical.
Client logos on the iGaming page include 1xBet, Betwinner, Leon, Pin Up and 1win. ArabAd reported in March 2023 that BuzzGuru, an influencer marketing platform, had given its agency branch its own name and identity as Famesters. Sources: the Famesters iGaming and fintech page, the Famesters FAQ and ArabAd.
Famesters vs alternatives: side-by-side comparison
Each row uses only what the agency states on its own website, checked on 20 October 2026. "Not published" means we could not find it there.
| Agency | Main services | Verticals | Platforms and formats | Pricing published | Based in |
|---|---|---|---|---|---|
| Famesters | Full-cycle influencer campaigns: research, creator search, media planning, UGC for paid ads, compliance, reporting | iGaming, fintech and crypto, PC, console and mobile games, apps, consumer brands | YouTube, TikTok, Instagram, Twitch, Kick, Telegram, Discord | No rate card; $10,000 minimum budget, fixed fee per publication | Limassol, Cyprus |
| 3betmedia | KOL and influencer campaigns, streamer sponsorships, clipping, UGC and short-form video, memes, AI video | iGaming (casino, sportsbook, poker, sweepstakes), crypto and Web3, prediction markets | Streams on Kick, Twitch and YouTube; KOL posts; clips; UGC | Campaigns from $2,000 | Vilnius, Lithuania |
| Octo Media | Streamer, influencer and affiliate marketing for licensed operators | Online casinos, sports betting, CS2 and Rust gambling, poker rooms | Live streams on Twitch, YouTube and Kick; big-win clips | Yes: $1,999 monthly retainer plus streamer costs, or 10% fee with $20,000 minimum | Kelowna, Canada (registered address) |
| AWISEE | iGaming influencer campaigns plus SEO, link building and digital PR | Betting, live casino, crypto casinos, sportsbooks | Twitch, YouTube, TikTok, Discord, X; coded links and revenue-share deals | Not published | Fully remote, Europe |
| Clicks Talent | Influencer talent agency: content creation, influencer strategy, social media services | General consumer brands; one case study for a licensed Swedish online casino | TikTok, Instagram, YouTube, Twitch, Kick, Snapchat, Facebook, X; UGC and contests | Partly: posts from $300, $15 CPM with $15,000 minimum | Not published |
| The Goat Agency | Gaming influencer strategy and delivery, Twitch campaigns, influencer-led paid media, content production | Console and mobile video games; gambling not mentioned | Twitch, YouTube, TikTok, Instagram and four more networks | Not published | New York and London |
| Viral Nation | Influencer marketing, content studio, paid social, community management, SocialAI platform | Gaming and esports among several categories; gambling not mentioned in its overview | Twitch, YouTube, Instagram, X and Facebook in its PUBG MOBILE case study | Not published | Toronto, Canada |
Prices and minimums change. Treat every figure as a starting point and get it confirmed in writing before you sign.
Games rosters and gambling rosters are different shortlists
Famesters serves game publishers and gambling operators from one agency. Most of the alternatives pick a side, and that side decides whose audience your budget reaches.
A creator who suits a mobile game launch can be the wrong fit for a casino. In the UK, the ASA's rules from 1 October 2022 bar gambling ads likely to be of strong appeal to under-18s, and its examples include video game content and gameplay popular with under-18s (ASA). Check audience age before you reuse a games roster for a gambling brief.
So split the shortlist by buyer. Casinos, sportsbooks and affiliates should start with the iGaming specialists below. Game studios and app publishers should start with the games agencies. Slot and casino game providers sit between the two; our slot game marketing agency page covers streamer and clip work for new slot releases.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
If you are comparing agencies now, share the brief and your target cost per first deposit, and we will return a scoped creator plan you can set beside the others.
Campaigns from $2,000, with 10% off your first. We reply within one working day.
Alternatives for casinos, sportsbooks and iGaming affiliates
3betmedia
We run KOL and influencer campaigns, streamer sponsorships on Kick, Twitch and YouTube, clipping, UGC, memes and AI video from Vilnius, and our iGaming influencer marketing covers casino, sportsbook, poker and sweepstakes brands. Campaigns start at $2,000, below the $10,000 minimum in Famesters' FAQ. We do not sell SEO, PPC, PR wires or community management. 3betmedia publishes this page and is one of the options, so weigh our entry accordingly.
Octo Media
Octo Media plans streamer and influencer campaigns for licensed operators in online casino, sports betting, CS2 and Rust gambling, and poker, on Twitch, YouTube and Kick. It publishes its prices: a $1,999 monthly retainer with streamer costs billed separately, single campaigns at a 10% management fee with a $20,000 minimum, and a $10,000 two-week pilot. It suits operators that want live-stream volume with fees known upfront. See octomedia.agency.
AWISEE
AWISEE is a fully remote European agency that runs iGaming influencer work on Twitch, YouTube, TikTok, Discord and X for betting, live casino, crypto casino and sportsbook brands. Its page describes an affiliate and influencer hybrid with coded links, revenue-share deals and tracking of first-time depositors. It also sells SEO, link building and digital PR, so it suits brands that want creators and search from one vendor. See AWISEE iGaming influencer marketing.
Clicks Talent
Clicks Talent is a general influencer talent agency that works across TikTok, Instagram, YouTube, Twitch, Kick, Snapchat, Facebook and X. Gambling is not a listed vertical, but its homepage shows a case study for a locally licensed Swedish online casino. Its services page publishes some rates, including posts from $300 and a $15 CPM option with a $15,000 minimum. It suits short-form tests where you want unit prices before the first call. See Clicks Talent services.
Alternatives for game studios and app publishers
The Goat Agency
The Goat Agency runs gaming influencer campaigns for console and mobile titles from offices in New York and London, with Twitch campaigns, influencer-led paid media and content production. Gaming logos on its page include Activision Blizzard and Electronic Arts. Its gaming page does not mention gambling, so it fits studios rather than operators. See The Goat Agency gaming page.
Viral Nation
Viral Nation was founded in 2014 in Toronto and pairs influencer marketing with a content studio, paid social, community management and its SocialAI platform. It lists gaming and esports among its categories, with case studies for PUBG MOBILE from Tencent Games and the Call of Duty League. Its company overview does not mention gambling, and it publishes no prices. It suits publishers that want creators, paid social and community under one contract.
How to choose a Famesters alternative
Send the same brief to two or three agencies and ask each one the same questions. The answers are easier to compare than the pitch decks.
- Licence and markets. Does the agency ask for your licence and permitted markets before it proposes creators? Will it drop creators whose audience sits outside them?
- Creator vetting. Will it show each creator's audience age and country split from native analytics, dated this month?
- Reporting. Will reports count registrations and first deposits per creator code, not only views and CPM?
- Payment model. Fixed fee per post, retainer, or a share tied to deposits? Famesters states fixed fees only, AWISEE describes revenue-share deals, and Octo Media publishes retainer and percentage models.
- Contract terms. Who owns clips and edits, for how long, and can you replace a creator who breaks the brief?
- Disclosure. The FTC says creators should disclose any financial relationship with a brand, and repeat it periodically during live streams so late viewers see it.
Our iGaming influencer agency RFP turns these questions into one scope every agency can quote against. For a wider field than this page, see our comparison of iGaming influencer marketing agencies.
Where 3betmedia fits, and where it does not
We fit operators and affiliates that want creator work only: streamers, KOLs, clips, UGC and short-form video. Our team has run creator campaigns since 2018 and works with a 50K creator network. If live streams are the core of the plan, start with casino streamer marketing. Betting brands can start with sportsbook influencer marketing.
We are the wrong pick if you need a games roster for a console launch, or SEO and paid media from the same vendor. In those cases, start with the games agencies or AWISEE above.
Gambling content in any of these campaigns is for adults only. No creator or agency can promise winnings, and you should check each market's advertising rules before a campaign goes live.
Frequently asked questions
What is Famesters?
Famesters is an influencer marketing agency with a contact address in Limassol, Cyprus. Its FAQ says it has connected brands and influencers since 2017, and its site covers iGaming, fintech and crypto, PC, console and mobile games, apps and consumer brands. It runs campaigns from research to reporting on platforms including YouTube, TikTok, Instagram, Twitch and Kick.
What are the alternatives to Famesters?
For casinos, sportsbooks and affiliates, compare Octo Media, AWISEE, Clicks Talent and 3betmedia. For game studios and app publishers, compare The Goat Agency and Viral Nation, whose gaming pages do not mention gambling. Pick by the buyer you are, then by pricing model, platforms and reporting.
How does Famesters compare with 3betmedia?
Famesters covers games, apps, fintech and iGaming, states a $10,000 minimum budget and pays influencers a fixed fee per publication. 3betmedia covers iGaming, crypto and prediction markets only, with campaigns from $2,000, and runs streamer sponsorships, KOL campaigns, clipping, UGC, memes and AI video. 3betmedia publishes this comparison, so weigh that when you read it.
Is a bigger influencer network better for a casino campaign?
Not by itself. What matters is how many creators have adult audiences inside the markets where you hold a licence, and whether the agency can show that from native analytics. Ask for the shortlist for your markets, not the size of the whole network.
Can I pay gaming influencers per deposit instead of a fixed fee?
It depends on the agency and the market. Famesters says CPA or revenue-share deals between brand and influencer cannot be arranged, while AWISEE describes coded links and revenue-share deals. Check that performance pay is allowed under your licence and local advertising rules before you agree it.
Results from campaigns our team has run
Web3 game · gaming creators, streams and events
Illuvium
6,550 new players and 24,000+ followers
Read the Illuvium caseCrypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseCrypto banking · influencers and growth
Swissmoney
32,000+ users onboarded and CPA cut 4x
Read the Swissmoney case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Sources and further reading
Sources checked 20 October 2026 on each agency's own website, plus ArabAd's March 2023 report on BuzzGuru and Famesters. Network sizes, campaign counts, client logos and prices are the agencies' own statements and are not independently confirmed; prices and minimums can change. 3betmedia is not affiliated with Famesters, Octo Media, AWISEE, Clicks Talent, The Goat Agency or Viral Nation. This page is not legal advice; check the advertising rules in each market before a campaign goes live.
- Famesters: iGaming and fintech influencer marketing
- Famesters: FAQ (minimum budget, payment model, history)
- ArabAd: BuzzGuru launches influencer marketing agency Famesters (29 March 2023)
- Octo Media Group: iGaming influencer and streamer marketing, pricing and company details
- AWISEE: iGaming influencer marketing agency
- Clicks Talent: homepage, platforms and Swedish casino case study
- Clicks Talent: services and published rates
- The Goat Agency: gaming influencer marketing agency
- Viral Nation: company overview, services and locations (llms.txt)
- Viral Nation: PUBG MOBILE Star Challenge case study for Tencent Games
- ASA: strong appeal to under-18s rules for gambling ads, in force 1 October 2022
- FTC: Disclosures 101 for social media influencers
