Lunar Strategy alternatives: compare Web3 KOL and growth agencies

Lunar Strategy at a glance

Lunar Strategy's homepage calls it a crypto ecosystem growth agency and lists an office on Avenida Duque de Loulé in Lisbon, Portugal. It says it has worked with 250+ ecosystems and projects since 2019.

Services listed on 20 October 2026:

• Web3 consulting and go-to-market strategy
• Social media marketing on X
• Discord community management
• Crypto influencer marketing
• PR and media placements
• Event management for conferences, hackathons and founder gatherings
• Crypto SEO

It also runs accelerator programmes for ecosystems, AI agents, DeFi and TGEs. Its about page claims more than 1,000 KOLs in its network, a figure we have not verified.

No rate card is published. The enquiry form on the homepage offers budget bands of $15,000 to $25,000, $25,000 to $50,000 and $50,000 or more, plus an option for teams looking to raise funds.

How Lunar Strategy runs KOL and yap campaigns

Two creator services appear on the site. The influencer marketing page describes four steps: a strategy workshop, creator sourcing and contracts, live monitoring, and a report on KOL performance and engagement. It is pitched at pre-launch, TGE and post-launch projects.

The Yap Strategy page describes Yap Circle, a network of 600+ X creators who opt in to a published brief and post threads, quote posts, memes and reactions. The wrap-up report covers reach, impressions, engagement and post volume.

Both services measure attention on X. If your goal is sign-ups, deposits or token purchases, ask which tracked actions the report will include alongside reach. For a launch, our token launch marketing agency page shows how we tie creator posts to a sale or TGE date.

Lunar Strategy vs alternatives: side-by-side comparison

We filled each cell from the agency's own pages on 20 October 2026. Not published means the item was not on the site.

Lunar Strategy, Coinbound and X10 Agency combine KOLs with PR and community work. TokenMinds runs the whole launch, Melrose sells press and executive profile, and 3betmedia sells creator work alone.

The alternatives in brief

Coinbound

Coinbound says it has worked only in crypto and Web3 since 2018 and, per its about page, operates out of New York. Its influencer page claims campaigns with more than 800 creators on X, YouTube, TikTok and Telegram, and the agency also sells PR, SEO and paid ads. It suits a token team that wants KOL volume and press from one US agency.

X10 Agency

X10 Agency runs KOL and influencer campaigns for NFT, DeFi, play-to-earn and crypto projects. Its influencer page claims a network of 300+ KOLs across YouTube, X, TikTok and Instagram, and its menu adds community management, exchange listings and promotion in Asian markets. It fits a project that wants community and KOL work bundled, with an Asian angle.

TokenMinds

TokenMinds is a Singapore firm that says it has run token launches since 2017 and pitches its service at established businesses. Its engagement page starts with a fixed-fee feasibility review, then quotes each stage with its fee and every third-party cost. It suits a company that wants tokenomics, investor outreach and launch marketing from one team, with creators as one part.

Melrose

Melrose describes itself as an onchain communications firm working in digital assets since 2016, and its site footer places it in California. Its site lists strategy, thought leadership, press relations, content and AI visibility, and it hosts the Proof-of-PR podcast. It fits a protocol or institution that needs press and executive profile rather than creator posts.

3betmedia

3betmedia publishes this page and is one of the options, so weigh our entry accordingly. We run KOL and influencer campaigns, clipping, UGC, memes, AI video and streamer sponsorships on Kick, Twitch and YouTube for crypto, iGaming and prediction market brands, from $2,000 per campaign. We do not run PR wires, SEO, PPC or community management, which Lunar Strategy does, so compare our crypto KOL marketing agency offer only on the creator work.

Match the agency to your launch stage

Lunar Strategy groups its influencer clients by stage: pre-launch, TGE and post-launch. The same split helps when you weigh the alternatives.

• Before launch, you need a narrative, a community and early awareness. Agencies with community management and PR, such as Lunar Strategy, X10 Agency or Coinbound, cover more of this.
• Around a TGE or sale, timing matters most. Ask how posts will be scheduled against the whitelist, sale or listing date, and who approves each post. TokenMinds and Lunar Strategy both describe launch-window coordination.
• After launch, the job shifts to keeping users active. Ask for content you can reuse, such as tutorials and clips, rather than only one-off announcement posts.

For memecoins the brief is cultural rather than technical, and our memecoin marketing agency page covers how we scope it. Whatever the stage, fix the window and the tracked action before you book creators.

How to choose a Lunar Strategy alternative

Five checks apply whichever agency you pick.

• Market and licence checks. Confirm the token or product can be marketed in each target country, and exclude regions where it cannot. For iGaming or prediction market products, target adult audiences only.
• Creator vetting. Ask for named creators, audience location and past sponsored posts, and check for bought followers before you pay.
• Reporting. Agree in writing whether the report covers wallet connections, sign-ups, deposits or purchases from tracked links, or reach and engagement only.
• Disclosure. Every paid post needs a clear ad label. Reject any plan that implies price targets or returns.
• Contract terms. Check the payment schedule, refunds, replacement rules for a creator who misses a slot, and content usage rights.

The crypto KOL due diligence guide turns these points into a checklist. For the money side, the crypto KOL marketing cost guide separates agency fees from creator fees so quotes can be compared line by line.

Payment terms to compare before you sign

Lunar Strategy's terms of payment, last updated 2 January 2025, say all payments are made upfront before work starts and that it does not issue refunds. It accepts USDT, BUSD, USDC, ETH, BNB or BTC after a KYC form, or bank transfers in euro, GBP or USD.

Ask every agency on your shortlist the same thing: what happens if a creator misses a post, and is it replaced, credited or refunded? Get the answer into the contract before any payment.

For a wider view of agencies and the questions to put to each, see our crypto KOL agency comparison. 3betmedia is not affiliated with any agency named on this page.