iGaming and Crypto Creator Report 2026: What 58,615 Creators in Our Database Show

Key findings

We counted the creators in 3betmedia's sourcing database on 23 October 2026: 58,615 creator accounts across X, Twitch, Kick, YouTube, Telegram, Instagram and TikTok, built while sourcing for iGaming, crypto and prediction market campaigns. These are the patterns that matter for campaign planning.

• X dominates by count, streaming by size. X accounts make up 81.1% of the database, Twitch and Kick together 13.1%. But 27.8% of Twitch creators have 100,000+ followers, against 4.0% of X accounts.
• Kick is a mid-tier market. Only 10.0% of Kick creators have 100,000+ followers and 0.39% have a million, against 4.7% with a million on Twitch.
• LatAm is the largest streamer region we label. 2,258 creators are labelled LatAm, ahead of North America (2,249). LatAm also holds the most Twitch (1,357) and Kick (650) creators in the database.
• Oceania streams on Twitch, not Kick. 1,020 Oceania creators are on Twitch and only 15 on Kick.
• Streamers are hard to reach directly. We hold a Telegram handle or email for 64% of YouTube creators but 0.2% of Twitch and 0.9% of Kick streamers.
• About one in ten X creators is flagged for paid work. 5,058 X accounts (10.6%) carry our "takes paid work" flag, and 56% of X accounts are verified.

What the dataset is, and what it is not

The database is 3betmedia's own list of creators we have found, checked or contacted while sourcing campaigns. It is not a census of all creators. It leans towards the niches we work in: casino and sportsbook streamers, crypto KOLs, memecoin callers and prediction market commentators.

Every figure on this page is a count of accounts that matched a filter in that database on 23 October 2026. Follower tiers use the follower count stored for each account. Regions are labels we assign by audience or language, and 10,906 accounts carry one; the other 46,747 are unlabelled, so read regional figures as relative, not absolute. Tags overlap: one creator can be tagged both Casino and Streamer.

We publish counts and shares only. No creator is named, and the download below holds aggregates only.

Creators by platform

X is where crypto marketing lives, so it is where most of our sourcing happens. The live-streaming platforms are smaller in count but carry most iGaming budgets: Twitch (5,093) and Kick (2,579) together hold 7,672 creators. Our streamer sponsorship rates page shows what those streamers quoted us in October 2026.

Audience size by platform

Across the whole database, 30.0% of accounts have 10,000+ followers, 7.8% have 100,000+ and 0.92% (541) have a million or more.

The gap between Twitch and Kick matters for pricing. A Kick casino streamer with 100,000 followers is in the top 10% of Kick creators we track; on Twitch the same count puts a creator in the top 28%. Followers still say little about who watches live, so we compare deals on viewer-hours. The Twitch vs Kick gambling sponsorship comparison covers what each platform allows.

Where the creators are

LatAm and North America are close in total, but LatAm leads on both streaming platforms. "Global" marks creators whose audience is spread across regions; 531 Kick creators carry it, a high share of Kick's total.

A region with many creators is only useful if the brand can legally serve it. Our iGaming marketing agency for LatAm page sets out the country rules we work under there.

How reachable creators are

Overall we hold a direct Telegram handle or email for 3,324 creators, 5.7% of the database. YouTube and Telegram creators list contact details; Twitch and Kick streamers almost never do. That is one reason streamer deals take longer to source than KOL posts, and why a streamer marketing agency with existing relationships saves time.

Niche tags

7,790 accounts are tagged Streamer, 6,171 Casino, 5,399 iGaming and 4,541 Meme. Many casino creators carry more than one tag, so these do not add up to the total. For crypto KOL campaigns, see how we run crypto KOL marketing.

What this means for a campaign plan

1. Start streamer tests where supply is deep. LatAm and North America hold the most Twitch and Kick creators we track, so a shortlist there has room to drop weak fits.
2. Budget Kick as mid-tier. Most Kick casino creators are below 100,000 followers. Price them on live viewers, not on Twitch-style follower counts.
3. Plan sourcing time for streamers. With under 1% of Twitch and Kick streamers reachable by email or Telegram, outreach runs through platform messages and managers.
4. Check legality before reach. Kick limits gambling streams to sites that verify users by ID, and Twitch restricts which gambling sites can be streamed. Match each creator's audience to the markets you are licensed in.

To turn a shortlist into a booked campaign, see how we run casino streamer marketing.

Cite or download this data

Journalists, researchers and analysts can use these figures with a link back to this page. Download the aggregates as a CSV file: one row per platform, tier, region and tag count, dated 23 October 2026.

Suggested citation:

3betmedia (2026). iGaming and Crypto Creator Report 2026: what 58,615 creators in our database show. https://3betmedia.com/insights/igaming-crypto-creator-report-2026/

We will refresh the counts each quarter and keep earlier editions dated, so trends can be compared.