Hypefactory alternatives: 6 gaming and Kick influencer agencies compared

Hypefactory at a glance

Hypefactory runs influencer campaigns from strategy and scripting to creator selection, rate negotiation, contracts, optimisation and reporting. Its homepage also lists content production, UGC, talent management with an exclusive roster, celebrity and ambassador deals, paid social and event activations.

• Verticals: the homepage lists gaming, mobile gaming and mobile apps first, then B2B, fintech, foodtech, real estate, FMCG, beauty, AI and luxury. It does not list iGaming or gambling as a vertical.
• Platforms: Instagram, YouTube, Twitch, TikTok, Likee, X, Kick and SOOP as core platforms, plus a longer list that includes Discord, Rumble, CHZZK, BiliBili, BIGO LIVE and Trovo.
• Location: a head office in Larnaca, Cyprus, a branch office in Belgrade, Serbia, and representatives in 14 more countries.
• Pricing: not published. The site asks you to request a custom plan.
• Scale claims: the homepage states a network of over 36 million creators, 1,569 campaigns and 13.6B views. The Kick page states an AI database of over 80 million creators, 1,000+ launches and 12.4B views. These are Hypefactory's own figures, so ask which numbers apply to your brief.

Named clients include Logitech, Manta Sleep and Strikerz, with testimonials from Nexters, Wargaming and FunPlus. Its Kick page shows a case for an unnamed global gaming company: 17 streamers, two-hour Kick streams with a QR code and tracked link pinned in chat, and a slots and casino goal. Sources: the Hypefactory homepage and its Kick influencer marketing page.

Hypefactory vs alternatives: side-by-side comparison

Each row uses only what the agency states on its own website, checked on 2 November 2026. "Not published" means we could not find it there.

Prices and minimums change. Treat every figure as a starting point and confirm it in writing before you sign.

Is a Kick campaign a gaming brief or a gambling brief?

Hypefactory's Kick page says the platform "was created loyal to gambling content", and its Kick case lists a slots and casino goal. Yet its homepage sells mainly to game publishers, apps and consumer brands. That mix is common, and it matters for who you shortlist.

A streamer who suits a mobile game launch can be the wrong fit for a casino. Audience age, country and the operator's licence decide whether a gambling stream is allowed at all. Check those before you reuse any games roster for a gambling brief.

So split the shortlist by buyer. Game studios and app publishers can compare Hypefactory with the games agencies below. Casinos, sportsbooks and affiliates should start with the iGaming specialists. Our Twitch vs Kick guide for gambling sponsorships sets out how the two platforms treat gambling streams.

Alternatives for casinos, sportsbooks and iGaming affiliates

3betmedia

We run KOL and influencer campaigns, streamer sponsorships, clipping, UGC, memes and AI video from Vilnius, for iGaming, crypto and prediction market brands only. Our Kick influencer marketing work books streamers whose audiences sit in the markets you hold a licence for. Pricing scoped to the brief. 3betmedia publishes this page and is one of the options, so weigh our entry accordingly.

Famesters

Famesters is based in Limassol, Cyprus, and puts iGaming first, with sections for online casino, sports betting, esports betting and poker. Its Kick page lists iGaming as a key Kick vertical. Its FAQ states a $10,000 minimum budget, a fixed fee per publication, and says CPA or revenue-share deals between brand and influencer cannot be arranged. Client logos include 1xBet, Betwinner and 1win. See the Famesters iGaming page and FAQ.

AWISEE

AWISEE is a Swedish company that has worked fully remote since 2018. Its iGaming page covers sportsbook campaigns, casino streams, poker content and affiliate-style deals on Kick, Twitch, YouTube and X, with a unique link or code per creator to measure registrations and first deposits. It also sells SEO, link building and digital PR, and quotes per campaign. See AWISEE iGaming influencer marketing.

Socially Powerful

Socially Powerful has offices in London, New York, Dubai and Beijing, and a gambling influencer marketing page that lists Twitch, YouTube, TikTok, Instagram, Kick, Discord and Telegram. That page names regulated markets including the UK, Germany, Ontario and US states, and describes typical campaign cost as mid-five to seven figures. It names no gambling clients, so ask for relevant references.

Alternatives for game studios and app publishers

The Goat Agency

The Goat Agency runs gaming influencer campaigns from New York and London, with Twitch campaigns, influencer-led paid media and content production. Its gaming page names Activision Blizzard, Electronic Arts, Deep Silver, Football Manager and Saints Row, and states about 650 staff across 37 markets. It does not mention gambling. See The Goat Agency gaming page.

Viral Nation

Viral Nation was founded in 2014 in Toronto and lists influencer marketing, a content studio, paid social, community management and measurement. Its overview cites a PUBG creator campaign for Tencent Games and a Call of Duty League activation. It does not mention gambling and publishes no prices. See the Viral Nation company overview.

How to choose a Hypefactory alternative

Send the same brief to two or three agencies and ask each one the same questions. The answers are easier to compare than the decks.

• Roster for your markets. Ask for the creators that fit your countries and audience age, not the size of the whole database.
• Licence checks. For gambling, does the agency ask for your licence and permitted markets before it proposes streamers?
• Tracking. Will reports count registrations, installs or first deposits per creator link or code, not only views?
• Payment model. Fixed fee, retainer, or pay tied to results? Famesters states fixed fees only, while AWISEE and Socially Powerful describe performance or hybrid options.
• Disclosure. The FTC says creators should disclose any financial relationship, and repeat it during live streams so late viewers see it.

Our iGaming influencer agency RFP turns these questions into one scope every agency can quote against. For a wider field, see our comparison of iGaming influencer marketing agencies.

Where 3betmedia fits, and where it does not

We fit casinos, sportsbooks, affiliates, crypto and prediction market brands that want creator work only: streamers, KOLs, clips, UGC and short-form video. Our team has run creator campaigns since 2018 and works with a creator network of 50K. If live streams are the core of the plan, start with casino streamer marketing.

Hypefactory, The Goat Agency or Viral Nation are the better pick for a console or mobile game launch, a consumer app, or a campaign across Asian platforms such as SOOP, CHZZK and BiliBili. We do not run games-only campaigns, paid social or events. If you also need SEO from the same vendor, AWISEE covers that and we do not.

Gambling content in any of these campaigns is for adults only. No creator or agency can promise winnings, and you should check each market's advertising rules before a campaign goes live.