Why blockchain launches need creators at every stage
A chain launch is several campaigns in a row: builders first, then early users, then the wider market. Each stage needs different voices and a different proof point. One channel list for all of them spends the budget before the product can hold the traffic.
- Builders listen to builders. Developer advocates and technical creators decide whether engineers try your SDK, docs or devnet.
- Testnets need instructions. Faucets, bridges and quest tasks confuse new testers. A creator who shows each step on screen answers the questions your support team would otherwise get.
- Mainnet needs proof. By launch day the market wants working apps and real usage, so creators demo what is live instead of reading out the roadmap.
- Every ecosystem has its own crowd. Chains and language markets each have their own creators and norms, so a multi-chain launch needs a creator set for each.
Each stage gets its own Web3 creator marketing plan, with technical, reach and community roles kept apart.
Devnet, testnet, mainnet and TGE: launch stages compared
The creator mix changes as the chain moves through its launch. This is how we usually divide the work.
| Stage | Main audience | Creator focus | What we measure |
|---|---|---|---|
| Devnet and grants | Developers and builders | Technical educators, developer podcasts | Docs visits, SDK installs, grant applications |
| Incentivised testnet | Early users and testers | Tutorial creators, X Spaces, Telegram AMAs | Verified participants after bot filtering |
| Mainnet launch | Users of live apps | Ecosystem KOLs, app demos, streamers | Bridged wallets, first transactions, day-30 activity |
| TGE and listing | Holders and the wider market | Explainers on token utility and supply | Wallets still active after the event |
Apps on your chain often need their own push. A DeFi creator campaign explains a protocol mechanism, while a TON Mini App campaign follows the Telegram and wallet flow.
Our blockchain launch marketing process
- Write the launch claim. We agree what a stranger should believe after the campaign and which shipped feature, doc or dataset proves it today.
- Split the stages. Devnet, testnet, mainnet and token dates become separate waves, each with its own audience, creator roles and success event.
- Vet creators per ecosystem. We check unpaid engagement, audience location, sponsor history and what became of the projects they promoted last.
- Run the waves. Technical creators go first, reach follows once onboarding holds, and AMAs or Spaces close each wave with live questions.
- Measure on chain, then adjust. Wallet connections, transactions and day-30 activity per creator decide who comes back for the next wave.
Newer networks follow the same logic. Our Robinhood Chain launch guide shows how to keep official network facts apart from project claims.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want a launch sequence for your chain? Book a slot and bring your roadmap and current docs.
Pricing is scoped to your brief. We reply within one working day.
What you get
- A staged launch plan Waves, dates, creator roles and success events for each stage, in one document.
- Creators vetted per ecosystem Technical educators, KOLs, streamers and UGC creators, checked for real audiences in your target markets.
- Community sessions AMAs, X Spaces and Telegram sessions with creators, built around the questions users actually ask.
- Moderator briefings A question bank and talking points for your community team before every wave lands.
- Explainer and demo assets Mechanics videos and walkthroughs your team can reuse where the rights allow.
- On-chain reporting Wallets, transactions and retention per creator, with the attribution window stated up front.
Creators are tied to wallets through unique links, landing pages and referral codes where the product supports them. On-chain attribution is correlation inside a time window, and the report says so, listing the bot and sybil filters applied.
When several creators need the same explainer, we commission Web3 video production once and share the asset across the set.
Why 3betmedia
Our team has worked on L2 testnets, network launches, DeFi wallets and exchanges since 2018, with Saakuru Labs, OKX and Zerion among them. We plan each wave against what has shipped, not against the token calendar.
We price from your brief, not a retainer, and book nothing until you approve the creator mix and budget. If the product is not ready for paid attention, we tell you before you spend.
Results from campaigns our team has run
Layer 2 testnet · social, influencers and growth
Saakuru Labs
12,000 testnet users against a 10,000 target
Read the Saakuru Labs caseNetwork launch · creator explainers, podcasts and X Spaces
OKX
7,609 testnet participants
Read the OKX caseDeFi wallet · social, influencers and PR
Zerion
X following up 48% to 117,000
Read the Zerion case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
What does a blockchain marketing agency do?
It plans and runs the outreach around a chain, protocol or token launch. At 3betmedia that covers creator and KOL selection, briefs, launch sequencing, AMAs and X Spaces with creators, UGC, video and clipping, plus on-chain reporting. PR distribution, fundraising and day-to-day community management sit outside this creator engagement, so we brief your team rather than replace it.
How much does blockchain marketing cost?
Pricing is scoped to your brief. Creator fees are the largest line in most launch budgets and move with the audience you need, so we price from your brief instead of an hourly retainer. Common shapes are a launch sprint of 4 to 6 weeks, a single proof campaign of 2 to 3 weeks, or always-on support from 3 months.
When should a chain start creator marketing?
Start with developers and technical creators as soon as docs and a devnet are usable, then add tutorial creators for the testnet. Broad reach belongs closer to mainnet, once onboarding and support can absorb the traffic. Starting reach too early sends attention to a product that cannot hold it yet, which wastes both budget and the first impression.
How do you measure a blockchain marketing campaign?
We track wallet connections, first transactions and contract interactions per creator, using unique links, landing pages and referral codes where the product supports them. Wallets are reviewed again at day 7 and day 30 to separate users from a launch crowd. Bot and sybil filters are listed in the report, and anything we cannot attribute is marked as such.
Are blockchain creator campaigns compliant?
They can be, when disclosure and claims are planned in. Every paid post carries a clear partnership label, and nobody predicts prices or promises returns. In the EU, crypto marketing must be fair, clear, not misleading and identifiable as marketing, and other markets add their own rules, so we check your target jurisdictions and recommend legal review before launch.