Decide who owns the edit before choosing the creator
This guide is for brand and agency buyers commissioning creator recordings. It is not a job application page or a source of footage you can reuse without permission. A capture-only purchase makes sense when a named editor already knows how the material will become a finished video.
UGC SHOP offers raw footage for brand customisation. The UGC Agency separately lists casting and raw-footage work alongside edited advertising. These supplier examples establish a commercial format; their prices, delivery promises and licence language are not a standard package or a 3betmedia offer.
Ask your editor to review the proposed purchase before talent outreach. If nobody owns the script assembly, sound treatment and final review, removing editing from a creator quote simply leaves those jobs unassigned. Compare a capture-only scope with an edited scope on that basis.
For casino material, the casino UGC production scope explains adult casting and controlled claims. The same distinction matters when commissioning crypto product explanations: a creator can record supplied facts without pretending to be a customer or reporting invented personal results.
Test the unedited work, not only the portfolio cut
A polished showreel can hide the decisions your editor will inherit. With permission, review a relevant unedited sample: listen to the spoken delivery, check the framing and see whether a complete sentence has a usable beginning and ending. Request a paid sample if the proposed test requires new production work.
Match the performer to the capture job. A creator recording a software walkthrough needs to follow a defined product path and keep spoken explanations consistent with the supplied screens. Someone recording a short introduction may need no product-account access at all. Avoid asking for permissions that the task does not require.
Check whether the creator can reproduce the agreed setting and sound across takes. The goal is material your editor can connect without concealing a product change or repairing every line. State any language or pronunciation needs and review an appropriate sample instead of assuming nationality proves delivery quality.
If you need footage from multiple creators, decide which elements should remain consistent and which should vary. Give each person the same factual boundary, but avoid directing everyone to imitate one testimonial. A performance brief should preserve the difference between acting, a demonstration and genuine personal experience.
Purchase a shot list rather than an undefined bundle
Define the unit in the quote. An opening line, an alternate performance of that line and a complete edited video are different deliverables. Count distinct scripts, takes and visual shots separately so both sides can identify what a bundle actually contains.
Here is an illustrative capture request for a product explanation. Its quantities are a planning example, not a recommended package size, a rate card or evidence that the combinations will perform.
| Capture unit | Example request | Acceptance question |
|---|---|---|
| Opening | Two agreed opening lines, each recorded as a separate take | Does each file contain the complete approved line? |
| Explanation | One factual product explanation with two performances | Can the editor use either performance without changing the claim? |
| Closing | One approved next action with two performances | Does the wording match the intended destination? |
| Visual coverage | Four individually specified product or interface shots | Does each shot show the requested action and current product state? |
| Capture checks | Agreed orientation, sound and space around speech | Can the editor assemble the intended cut from the actual files? |
| Permissions | Named channels, edit uses and usage period | Does the written agreement cover the proposed publication? |
Ask whether alternate takes, reshoots and product access sit inside the quoted scope. Keep creator fees, coordination, editing and additional permissions legible as separate cost items where they apply. This article supplies no market price or universal revision allowance.
Use the creator usage-rights guide to brief the permission questions. Possession of the source files does not settle paid use, territory, exclusivity, voice reuse or the length of the licence.
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Define raw in terms your editor can actually use
Spell out what you mean by raw. You may want unedited video files rather than a specific camera RAW format. Agree the delivery format with the creator and editor instead of relying on that one word to specify a codec or camera workflow.
State the capture orientation and the space the intended crop needs. Agree whether captions, music, filters or other effects should be absent from the source material. Do not accept a compressed preview as the only master merely because it arrived through the same chat.
Ask for a short pause before and after spoken lines when the editor needs room for a cut. Record complete takes rather than fragments with the first syllable missing. Check sound in the proposed recording environment early enough to request a practical correction.
For interface footage, supply the current demo path and an account prepared for recording. Remove private customer data and credentials from the captured view. Identify illustrative balances or transactions honestly; a clean screen recording must not become fake proof of a financial or gambling outcome.
Keep the approved meaning attached to every take
Attach the approved script version and distinguish product facts from personal statements. A performer should not record a claim about their own winnings, investment return or customer experience unless it is true and appropriate to use. Asking for unedited material does not remove that responsibility.
The FTC’s influencer guidance calls for clear material-relationship disclosure and truthful statements about experience. Plan disclosure for the actual finished use, and check the target market and platform. Buying a creator recording does not establish that a later advertisement is eligible to run.
Tell the editor which qualifications must stay with a line. A shortened edit can turn a conditional statement into an unconditional claim even when the recorded script was accurate. Keep the related source fact visible in the brief so an editor can recognise a meaning-changing cut.
Separate ordinary editing permission from synthetic use of the person. If a future request involves voice cloning, a digital likeness or another AI-generated performance, resolve that specific use with the creator and relevant reviewers. Do not infer permission from a broad request to deliver raw files.
A hypothetical delivery with one unusable line
Suppose an app team orders the illustrative capture list above. The creator delivers all the expected filenames, but both versions of the product explanation cut off before a required qualification. The openings and product shots are otherwise usable. This is a fictional acceptance example, not a client result.
The editor marks the explanation takes as incomplete against the agreed brief and identifies the missing words. The buyer checks the revision terms and requests the needed correction. A replacement performance of the same accepted line is a different request from introducing a new feature or rewriting the concept after filming.
If the product changed during production, the team should classify that separately. Confirm the new facts, agree any additional work and keep the obsolete takes from entering the final cut. Renaming an old file as approved does not resolve a changed product claim.
The parties then record what they accepted, what remains open and how payment follows the actual agreement. This guide creates no automatic refund or free-reshoot entitlement. Its purpose is to make the disagreement specific enough to resolve without pretending every file was usable.
Make an assembly pass before closing the commission
Have the editor assemble a rough version while the acceptance window is still open. Confirm that the requested lines and coverage connect, that product facts match and that the intended framing works. A technically playable file can still omit the action the buyer ordered.
Keep the accepted script and take identity beside the delivery record. Once the capture passes, use the UGC asset handoff checklist for the later master, captions and publishing manifest. That checklist starts with accepted assets; this commission decides which source material must exist in the first place.
If creator-account posting is required, contract it separately with the account, format and publication window. Neither a filming invoice nor the creator’s follower count commits them to distribute the finished edit. Keep any later advertising permission and platform review separate as well.
Bring the product facts, draft shot list, editor’s requirements and intended uses to a UGC hiring call. The useful first decision is a capture scope both the performer and editor can accept. Creator availability, permissions and the final commercial terms still need confirmation.
Frequently asked questions
What does raw footage mean when hiring a UGC creator?
Define it in the brief, because the word alone does not specify a codec or camera workflow: you may want unedited video files rather than a camera RAW format. Agree the delivery format with both the creator and your editor, state the orientation and crop space, and say whether captions, music, filters or effects must be absent. A compressed preview is not an acceptable master.
When should a brand buy raw UGC footage instead of finished edits?
Buy capture-only work when a named editor already knows how the material becomes a finished video and owns script assembly, sound treatment and final review. Without that owner, removing editing from a creator quote simply leaves those jobs unassigned. Ask your editor to review the purchase before outreach. For casino material, a casino UGC agency scope should also cover adult casting and controlled claims.
How do you write a shot list for UGC raw footage?
Count each unit separately: opening lines, alternate performances, the product explanation, closing actions and individually specified product or interface shots, plus capture checks for orientation, sound and space around speech. An opening line, an alternate take and a finished video are different deliverables. Ask whether alternate takes, reshoots and product access sit inside the quote, and keep fees, coordination, editing and permissions as separate lines.
Does buying raw UGC files let you use them in paid ads?
Not by itself. Possession of the source files does not settle paid use, territory, exclusivity, voice reuse or licence length, so name the channels, edit uses and usage period in the written agreement. Treat synthetic uses such as voice cloning or a digital likeness as a separate permission, and brief these points with our iGaming creator usage rights guide before filming.
What if a UGC creator delivers raw footage you cannot use?
Check it against the agreed capture brief, not the file count. In a hypothetical delivery, every filename arrived but both explanation takes cut off before a required qualification, so the editor marked them incomplete and the buyer requested a correction under the revision terms. A replacement take differs from a new feature or rewritten concept, and no refund or free reshoot is automatic.
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Sources and further reading
Prepared with AI assistance using the primary references below. The shot worksheet and missing-line scenario are original planning examples, not client results or a rate card. Named suppliers illustrate commercial formats, not 3betmedia partners or available inventory. Confirm the actual creator agreement, product facts and publishing requirements before use. This guide does not certify legal approval or advertising eligibility.