Mobile Game UGC: Brief Real Gameplay

Name the build and the playable task

Record the app version, device environment and feature the creator must show. Give the product owner responsibility for access and known limitations. A cinematic trailer, prototype and live build are not interchangeable evidence of gameplay.

Unity’s creative guidance supports authentic gameplay and format-specific production. Use the actual demonstration as the starting material. Do not create a fictional mechanic simply because another game’s advertisement appears to attract attention.

Separate face, voice and screen work

Decide whether the creator supplies an on-camera introduction, spoken commentary, screen capture or a combination. List the required moments and clean footage separately. A convincing reaction cannot replace a visible product action when the audience needs to understand the game.

For a hypothetical puzzle-game commission, show the actual puzzle interaction and its supported result. If the creator uses a test account or supplied progression state, review whether the presentation needs that context. Do not imply an ordinary player reached a result through a different experience.

Provide safe access and clean capture

Use an approved test route and avoid exposing passwords, payment details, customer information or private messages. Agree how the creator reports a build problem. The production task should not require unauthorised purchases or access-control workarounds.

Check screen legibility, device orientation, frame rate and notification settings before filming. Ask the editor which captures the intended placement requires. An asset can look clear on a desktop and lose the essential game action in a vertical mobile crop.

Resolve the material you do not own

Game music, licensed characters, guest voices and supplied clips may carry restrictions. Establish whether the planned creator asset can include them in the intended channels and term. The Copyright Office’s guidance supports resolving rights rather than assuming game access grants every reuse permission.

Keep a record of the approved build footage and rights. If a later edit uses a different soundtrack or product version, review that change. Do not make a creator responsible for licensing material the brand supplied without a clear allocation.

Accept a product-accurate package

Check the demonstrated action, stated feature, disclosure and final export against the brief. Hold footage that shows an unavailable or materially different experience. Treat a new build after filming as a change decision, not an invitation to hide the mismatch with captions.

3betmedia can discuss the creator and production scope. User-acquisition media operations, app development and guaranteed installs are separate from that commission. Bring the playable task and distribution requirements so the work can be priced accurately.

Use a paid creator test to confirm product handling before commissioning a larger mobile-game batch.