Influencer engagement rate calculator
Engagement rate by followers flatters big accounts with inactive audiences. This calculator shows it by followers and by views, adds the view rate and the comment ratio, and tells you which numbers deserve a question before you book a creator. It does not give a fraud score, because averages alone cannot prove one.
Free, no sign-up. It runs in your browser and stores nothing.
Calculator
Use averages per post over the same recent sample, for example the last 20 posts. The starting values are hypothetical.
Results
- Interactions per post
- Engagement rate by followers
- Engagement rate by views
- View rate (views per follower)
- Comments per 100 likes
How the calculator works
| Result | Formula |
|---|---|
| Interactions per post | Likes + comments + shares + saves, averaged over the sample |
| Engagement rate by followers | Interactions per post divided by followers, as a percentage |
| Engagement rate by views | Interactions per post divided by average views per post, as a percentage |
| View rate | Average views per post divided by followers, as a percentage |
| Comments per 100 likes | Comments divided by likes, times 100 |
Rate by views is the better comparison between creators of different sizes, because it only counts people who actually saw the post. Our engagement rate formula guide explains when each version fits.
The prompts it raises, and what to do next
The calculator flags four patterns. They are 3betmedia's working rules of thumb for when to ask for more evidence, not industry benchmarks and not proof of fraud. A giveaway, raid or viral post can produce any of them honestly.
| Pattern | Threshold we use | What to ask for |
|---|---|---|
| Low view rate | Views under 2% of followers | Native analytics on active audience, country and age split |
| Very high rate by views | More than 25 interactions per 100 views | The post sample, with giveaways and contests marked |
| Few comments per like | Under 0.5 comments per 100 likes, with at least 50 likes | A read of the comments and a look at who is liking |
| Many comments per like | Over 50 comments per 100 likes | A read of the comments for repeated generic messages or giveaway entries |
No prompt does not mean the audience fits your campaign. For iGaming and crypto the deciding question is where the audience sits and how old it is. Our creator audience quality audit covers that check, and our delivery pledge explains how we vet every creator before booking.
Streamers and KOLs: what to enter
- Streamers on Kick, Twitch or YouTube Live. Engagement per post does not fit a live stream well. Use average concurrent viewers and chat activity instead, and price streams with the streamer sponsorship cost calculator.
- Crypto KOLs on X. Enter reposts as shares and bookmarks as saves. Use median views from the last 20 posts, not the best post. Then turn quotes into cost per activated user with the crypto KOL cost calculator.
- Telegram channels. Telegram shows views and reactions per post; enter reactions as likes and forwards as shares.
Frequently asked questions
What is a good engagement rate for an influencer?
It depends on platform, format and audience size, so a single number misleads. Compare creators on engagement rate by views, over the same recent sample, in the same platform and niche.
Should I calculate engagement rate by followers or by views?
By views when you can get them. Followers include inactive and bought accounts, so a rate by followers makes large accounts look worse and padded accounts look fine.
Can this calculator detect fake followers?
No calculator can prove that from averages. It shows patterns worth questioning. Proof needs native analytics, a read of the comments and the audience geography and age data.
How many posts should I average?
A recent, fixed sample such as the last 20 posts or 30 days. Include ordinary and sponsored posts, and note any giveaway or viral outlier you leave out.
Does the engagement calculator send creator data anywhere?
No. It runs in your browser and sends nothing. Your numbers only reach us if you paste the summary into a Telegram message or bring it to a call.