Why Telegram creators drive TON adoption
TON products live inside Telegram, so the shortest path to a user is a post they read in the same app. A channel owner with a loyal readership can send people into your Mini App in one tap. That makes channel choice the decision that shapes the whole campaign.
- No install step. A Mini App opens inside the chat, so nothing sits between the post and the product.
- Language decides reach. Telegram audiences divide sharply by language, so a channel's language matters more than its subscriber count.
- The wallet step needs a demo. A wallet prompt is where many first-time users stall. A creator who shows the TON Connect step on screen makes it feel routine.
- Bot audiences are the main risk. Telegram subscriber numbers are easy to inflate, so channels are judged on post views and comment activity instead.
Booking and coordination follow our KOL campaign service scope, adjusted for the way Telegram channels sell placements.
Telegram Mini App promotion options compared: channel posts, KOLs, video creators and AMAs
A TON campaign usually mixes several creator options. They differ in what you buy and in how easily you can verify the result.
| Option | What you buy | Suits | How we verify it |
|---|---|---|---|
| Telegram channel post | A post with a direct Mini App link, sometimes pinned | Launches, feature drops, quests | Views against subscribers, tagged start parameter |
| Crypto KOL on X | Threads and posts that frame the project | Token events and ecosystem news | Reply quality, tracked link clicks |
| YouTube or TikTok creator | A screen-recorded onboarding demo | Wallet setup, first task, game loops | Watch time, link clicks, app opens |
| Telegram group AMA | A live Q&A in an active community | New features and token questions | Questions asked, joins after the session |
A Telegram group AMA host needs a separate live brief: the group admin, product speaker, question route and permitted recording are not included in a channel post. Each channel and creator clears our creator evidence checks first: dated view screenshots, audience language and the last few sponsors they posted for.
How does our TON marketing agency work?
- Map the Mini App flow. We open your app as a new user, connect a wallet and complete the first task, noting every step a creator will need to explain.
- Define separate events. Post views, app opens, wallet connections and completed tasks are tracked one by one, each tied to its own link or start parameter.
- Shortlist by language. You get channels and creators grouped by language and audience type, with view history and recent sponsors for each.
- Brief the real flow. Creators get the live link, approved screens and claims, plus a test wallet so nobody shows their own recovery phrase or balance.
- Stagger, watch, shift. Posts go out in a planned order, we watch for bot spikes, and budget moves to placements whose readers finish the task.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want a Telegram plan for your Mini App? Pick a slot and bring the app link plus your target languages.
Pricing is scoped to your brief. We reply within one working day.
What do you get from our TON marketing agency?
- A vetted channel and creator list Telegram channels, KOLs and video creators sorted by language, with view data behind every pick.
- A Mini App flow audit Confusing screens, wallet prompts and dead ends flagged before paid readers arrive.
- Placement terms in writing Post format, timing, pin duration and link format agreed with each channel owner.
- Onboarding demo content Screen recordings of the wallet step and first task, cut into clips you can reuse.
- Bot and farming filters View spikes, duplicate wallets and farmed tasks removed before anything is counted.
- Event-level reporting Views, opens, wallet connections and completed tasks per placement, side by side.
Each placement carries its own start parameter, so app opens trace back to the channel that sent them. Wallet connections and completed tasks stay separate counts, because a connected wallet is not yet an active user.
If you want one demo to share across every channel, our Web3 production service records it once on a clean test account.
Why choose 3betmedia as your TON marketing agency?
We have run creator and KOL work across Telegram, X and YouTube since 2018, for games, consumer apps and network launches. We read channel stats the way a buyer should: views first, subscribers last.
Briefs never claim backing from Telegram or the TON Foundation that does not exist. Using the network is not sponsorship, and digital goods sold inside Mini Apps follow Telegram's payment rules, so creator scripts stay within both.
Results from campaigns our team has run
Move-to-earn app · creators on X and YouTube
STEPN
5,344 new users and 949 NFTs sold
Read the STEPN caseWeb3 game · gaming creators, streams and events
Illuvium
6,550 new players and 24,000+ followers
Read the Illuvium caseCrypto banking · influencers and growth
Swissmoney
32,000+ users onboarded and CPA cut 4x
Read the Swissmoney case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
What does a TON marketing agency do?
It promotes TON products, usually Telegram Mini Apps and wallets, through the channels and creators their users already follow. 3betmedia vets Telegram channels on real views, books KOLs and video creators, briefs them on your onboarding flow and reports on app opens, wallet connections and completed tasks. App development, payments and day-to-day community moderation stay with your team.
What does a Telegram Mini App marketing agency do?
It gets a Mini App in front of the Telegram channels, crypto KOLs and video creators your users already follow, then measures app opens, wallet connections and completed tasks. 3betmedia vets every channel on real post views before you pay.
How much does a TON creator campaign cost?
Pricing is scoped to your brief. Telegram channels price placements differently, by post, by pin time or by package, so we quote from your brief rather than a rate card. You approve the channel list and budget before anything is booked, and we reply to new briefs within one working day.
How do you track users from a Telegram channel post?
Mini App links can carry a start parameter, so each channel gets its own tagged link. When a reader opens the app through it, your app can log which placement sent them. We pair that with wallet connections and completed tasks, so you see the drop between opening the app and actually using it.
How do you spot fake or botted Telegram channels?
We compare post views with subscriber counts across recent posts, look for sudden view spikes, check whether comments read like real people and ask for dated screenshots of channel statistics. We also look at who the channel promoted recently and what happened to those projects. Channels that fail these checks never reach your shortlist.
Can a Mini App campaign promote a token or rewards?
Creators can describe rewards and tokens only as your product owner has confirmed them, with no price predictions or promised returns. Posts carry a paid-partnership label, and incentive claims go through your market reviewer, because a Mini App inside a messenger is still subject to financial promotion and platform rules. We never imply that Telegram or TON endorses the project.