Write the decision the content should help
State the audience, market, campaign objective and product action in one paragraph. Name what the content should explain and what it should not attempt to predict.
A narrow brief might explain how to read market wording, follow a named resolution source or navigate a current product flow. Avoid combining education, event commentary and acquisition into one vague deliverable.
For the adjacent operating detail, use the prediction-market creator programme as the next decision record.
Separate three layers of truth
Document the external event, the exact market contract and the product’s resolution or settlement process as distinct objects. Provide primary sources, current screenshots and the reviewer for each layer.
This prevents a creator from treating an event headline as the contract outcome or describing a market price as a guaranteed probability or result.
For the adjacent operating detail, use the prediction-market content strategy as the next decision record.
Define creator role and format
Choose a topic specialist, product educator, community host, streamer or short-form producer according to the job. Record the creator’s permitted interpretation and the facts that must remain fixed.
Specify format, length, required demonstration, destination, disclosure, market and delivery date. Give the creator room for natural expression inside clear factual boundaries.
For the adjacent operating detail, use the crypto campaign brief structure as the next decision record.
Use a brief that can be rejected
Every field should have an owner and evidence, not an optimistic placeholder.
| Field | Required input | Reject when |
|---|---|---|
| Audience | Market, sophistication and eligibility | Audience basis is assumed |
| Contract | Exact wording and current URL | Wording is missing or stale |
| Resolution | Named source and product process | Source or process is unclear |
| Creative | Format, required proof and claim limits | The idea implies certainty |
| Release | Disclosure, links and monitoring owner | No accountable owner exists |
Plan event timing and change control
Record the source cutoff, draft deadline, event window and final recheck. Define what happens if the market wording changes, the event is delayed, the product pauses trading or new information makes the draft stale.
Keep a version history and require a fresh approval after material changes. Speed should come from a known decision path, not from publishing an outdated draft.
Protect the correction path
Name who can pause publication, request an edit, update a link or publish a correction. Preserve the approved version and the reason for any change.
For live formats, give the creator a short escalation instruction and a safe way to say that information is not confirmed. A confident guess is not a substitute for a current source.
Close with delivery and measurement evidence
Specify the files, live URLs, platform exports, capture windows, tracked events and rights record required at handoff. Separate content acceptance from performance interpretation.
After the campaign, add audience questions, misunderstandings and useful explanations to the next brief. The template should become more precise as the team learns, not grow into an unreadable archive.
Worked scenario: an event source and a resolution source diverge
A creator drafts a video around a news report that appears to settle the underlying event. The market contract, however, names a different official resolution source and a later cutoff. Publishing the draft as written would collapse event reporting and market resolution into one claim.
The editor rejects the draft, updates the brief with the exact contract wording and named source, and reframes the video as an explanation of what remains unresolved. The correction does not require the creator to predict the outcome. It requires the campaign to preserve the distinction the product actually uses.
Brief handoff checklist
The creator should receive the audience, market, objective, exact contract, resolution source, product build, required demonstration, claim boundaries, disclosure, destination, deadlines and question owner. The editor should receive the evidence pack, review rules and rejection criteria. The release owner should receive the approved version and final recheck list.
After publication, add the live URL, source cutoff, capture, correction history and audience questions. Those questions can seed the next explanation without turning a past market outcome into a reusable claim about future events.
Sources and further reading
Use these sources with the operating framework above. Platform and jurisdiction requirements should be checked again before a campaign launches.