Why Web3 games need gaming creators
Many blockchain games launched with crypto KOLs alone, filled up with airdrop farmers and emptied out after the token event. Gamers judge a game by watching someone play it.
- Gamers distrust crypto first. Lead with gameplay through streamers in your genre, and introduce wallets and tokens once players care.
- Farmers inflate the numbers. Quests and points attract bots and multi-accounts, so we track retention and session time, not sign-ups alone.
- Store rules shape the launch. App stores and some PC storefronts limit how tokens and NFTs appear, which changes what creators can show.
- Seasons beat one big push. Playtests, season launches and tournaments give creators a reason to come back every few weeks.
Closed playtests are a strong first step, and our guide to hiring streamers for closed beta playtests covers how to brief them.
Gaming streamers vs crypto KOLs vs quest platforms
Three ways to fill a Web3 game, and what kind of player each one brings.
| Channel | What you get | Main risk | Fits when |
|---|---|---|---|
| Gaming streamers | Players who watched the game being played | Some audiences resist crypto features | You need players who stay |
| Crypto KOLs | Holders and early adopters around token events | Airdrop hunters who leave | You have a token, NFT or launch date |
| Quest and points platforms | Large sign-up numbers fast | Bots and multi-accounts | Only with sybil checks |
| Esports and tournaments | Competitive players and viewers | Costly before the game is stable | Your gameplay holds up under pressure |
Streams also feed short clips, and our crypto clipping agency service turns playtest footage into daily posts.
How we run Web3 game campaigns
- Game and audience map. Genre, platforms, chain, wallet flow and key dates, plus the gamer and crypto audiences you need and in what order.
- Creator roster. Streamers who play your genre, gaming YouTubers and crypto KOLs, each checked for audience quality and past Web3 work.
- Playtests first. Creators play early builds on stream, give feedback and invite viewers to the next test.
- Launch and season beats. Streams, tournaments and KOL posts sequenced around launch, token and season dates.
- Retention review. Players, day 7 retention and on-chain activity per creator, with budget moved to the creators whose players stay.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want a plan for your game? Book a slot and bring your genre, chain, key dates and current daily players.
Pricing is scoped to your brief. We reply within one working day.
What you get
- A two-audience plan Separate creator and message tracks for gamers and crypto users.
- A genre-matched creator roster Streamers and KOLs with audience data, rates and past game work.
- Playtest and launch streams Booked, briefed and tracked with unique links or codes.
- Clips and short videos Edited highlights for your channels and paid tests.
- Retention reporting Players, retention and wallet activity per creator each week.
Airdrop and quest traffic is filtered with the checks in our crypto airdrop marketing agency service, so bots do not count as players.
Pricing is scoped to your brief. Larger plans are scoped by creators, platforms and dates.
Why 3betmedia
Our team has run gaming creators, streams and events for Web3 games since 2018, including Illuvium, where creators brought 6,550 new players.
We book streamers and crypto KOLs from the same team, so the gamer story and the token story land in the right order instead of competing.
Results from campaigns our team has run
Web3 game · gaming creators, streams and events
Illuvium
6,550 new players and 24,000+ followers
Read the Illuvium caseMove-to-earn app · creators on X and YouTube
STEPN
5,344 new users and 949 NFTs sold
Read the STEPN caseNetwork launch · creator explainers, podcasts and X Spaces
OKX
7,609 testnet participants
Read the OKX case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
Do gamers accept Web3 games now?
Some do, many still resist. That is why we lead with gameplay through streamers in your genre and introduce wallets and tokens once players are invested.
How do you stop airdrop farmers?
We track retention, session time and wallet behaviour per creator, filter obvious multi-accounts, and favour creators whose players stay after rewards end.
Which platforms do you use?
Twitch, Kick and YouTube for streams, X and Telegram for crypto audiences, and TikTok or Shorts for clips. The mix depends on your genre and launch stage.
How much does Web3 game marketing cost?
Pricing is scoped to your brief. Launch plans with several streamers, KOLs and a tournament are scoped from your brief.
Can you help before launch?
Yes. Closed playtests with creators are often the best first spend, since they produce feedback, footage and a waiting list before launch day.