Separate three kinds of exception
First, the referral may not qualify under the attribution rule. Second, the account or event may fail a contract condition. Third, an initially accepted payment or commission may be reversed later. Keep those categories separate because the evidence and remedies differ.
Arena’s published terms describe qualified-player conditions, invalid traffic and correction mechanisms. XYES describes statement adjustments. Those programme examples show why a report needs reasons; they do not supply the rules for every casino or creator contract.
Use a ledger with an audit trail
Record reporting period, controlled reference, original status, revised status, reason category, contractual basis and decision time. Keep the reporting owner and statement version visible. If aggregate reason totals are sufficient, do not collect more granular records.
Do not send player names, payment-card details, identity documents or private account histories to a creator. A privacy-safe reconciliation should let the parties check the commercial count without turning a campaign dispute into unnecessary personal-data sharing.
Reconcile an invented correction
Suppose a provisional statement lists 60 qualified acquisitions. A later review reverses four for a specified contract condition and identifies two payment reversals. The revised total is 54 if those sets do not overlap and the contract removes all six from commission.
These are hypothetical counts, not an industry rejection rate. Check whether the two payment reversals were already included among the four exclusions before subtracting. The report should preserve both versions and the actual rule, not merely replace 60 with 54 in a dashboard.
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Dispute the line, not the entire relationship
Use the actual agreement’s query window and authorised contact. Identify the affected period and reason code, explain the inconsistency and request the minimum supporting clarification. Do not assume every rejected conversion is fraud or that every reversal proves tracking failed.
If a record remains under review, label it provisional. Finance can separate undisputed accepted work from contested variable commission where the agreement permits. The production team should not rewrite the creator’s delivery evidence to compensate for an unresolved settlement issue.
| Field | Retain | Avoid |
|---|---|---|
| Reference | Controlled or aggregate identifier | Player identity or payment details |
| Status change | Original, revised and provisional states | Unversioned replacement totals |
| Reason | Supported category and contractual basis | Calling every rejection fraud |
| Review | Decision time, owner and applicable dispute deadline | Inventing a universal query window |
Feed confirmed causes back into the brief
A repeated wrong-market referral pattern may require a corrected creator brief or stopping the activity. A technical attribution defect requires a tracking repair. A legitimate exclusion must remain in force. Different causes need different actions.
Never ask a creator or player to evade verification, self-exclusion or territorial controls so an FTD becomes payable. The useful outcome is an accurate count and a corrected campaign process, not an artificially low rejection percentage.
Start with an explicit FTD definition before deciding whether a conversion was correctly rejected.
Frequently asked questions
Does a chargeback always remove the original FTD?
The reporting event and commission treatment depend on the agreed definitions. Preserve the payment history and apply the contract’s correction rules explicitly.
Should we call every rejected referral fraudulent?
No. Use supported reason categories. Attribution failure, eligibility, payment reversal and confirmed fraud are different findings.
Results from campaigns our team has run
Web3 game · gaming creators, streams and events
Illuvium
6,550 new players and 24,000+ followers
Read the Illuvium caseCrypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseCrypto banking · influencers and growth
Swissmoney
32,000+ users onboarded and CPA cut 4x
Read the Swissmoney case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Sources and further reading
Primary references support the limited platform, product or rights facts above. Operational examples are hypothetical; this page does not provide legal approval or a performance guarantee.
