Track360 alternatives: 5 iGaming affiliate platforms compared

What Track360 is, and what it is not

Track360 is B2B affiliate and partner management software for operators that run their own affiliate programmes. It is not built for the affiliates who join them, and it does not sell agency, influencer or streamer services. Its blog does publish marketing guides, including a June 2026 Spanish-language guide to influencer marketing for iGaming operators, which is likely why it appears in agency searches.

• Tracking: server-to-server postbacks, pixel and first-party tracking, tracking links, promo codes and API event feeds, with data visible within 1 to 2 minutes.
• Commissions: CPA, RevShare, hybrid, flat fee, tiered and NGR-based deals, sub-affiliate trees, and separate rates for slots, table games, live casino and sportsbook.
• Risk and payouts: fraud detection for duplicates, proxies and multi-accounting, plus automated multi-currency payouts and a white-label affiliate portal.
• Verticals: online casino, sportsbook, crypto casino, sweepstakes, forex, prop trading, prediction markets, SaaS, e-commerce and travel.
• Company: founded in 2017, bootstrapped, with development centres in Israel and Ukraine. It states 200+ brands in 50+ countries.
• Pricing: not published. One plan with all features, quoted after a call, on a monthly contract with no lock-in. It offers free migration, and its pricing FAQ mentions a free first month.

Sources: Track360 affiliate tracking software, iGaming page, about us, pricing and the influencer marketing guide.

Track360 vs alternatives: side-by-side comparison

Rows use each vendor's own pages, checked on 2 November 2026, unless a cell names another source. "Not published" means we could not find it.

Software prices change and most vendors quote per operator. Confirm the price, setup fee and notice period in writing.

The software alternatives in brief

Cellxpert

Cellxpert says it has served regulated iGaming for 18 years and states over 800 operators. Its gaming page highlights a configurable NGR engine, automatic quarantine of suspicious traffic, high-roller commission rules, multi-brand management and a compliance add-on. Contracts are month-to-month with 30 days' notice, and migration typically takes four to six weeks. See Cellxpert gaming.

Affilka by SOFTSWISS

Affilka is the affiliate platform in the SOFTSWISS group. SOFTSWISS lists it from EUR 2,500 a month with no setup fee, with crypto and fiat payouts and cohort analysis. A Focus Gaming News report covers its CPL model and cites more than 150 clients. It suits operators already on SOFTSWISS products.

Income Access

Income Access was founded in 2002 and has been owned by Paysafe since 2016. It describes itself as a digital marketing and technology company with an independent affiliate network, and serves regulated iGaming, lottery and trading firms. Paysafe's December 2020 release covers dashboard and S2S upgrades. It suits operators that want software plus marketing support from one supplier.

NetRefer

NetRefer is a cloud affiliate platform for iGaming operators, hosted on Microsoft Azure, with CPA, RevShare, hybrid, tiered and CPL deals, 60 standard reports and an AI assistant called CoPilot. Its FAQ describes fixed subscription pricing with no revenue-share fees, and starter packages for new operators.

MyAffiliates

MyAffiliates is an affiliate programme platform that StatsDrone calls one of the most used in iGaming, with most listed programmes in casino, sportsbook and poker. StatsDrone lists postbacks and a multi-language interface, and gives no pricing. Ask the vendor directly for features and terms.

How do you choose a Track360 alternative?

Affiliate software is hard to swap later, so test the parts that touch money first.

• Commission maths. Ask each vendor to model your current deals, including NGR deductions, negative carryover and high-roller rules.
• Data latency. How fast do registrations and first deposits reach the affiliate dashboard? Track360 states 1 to 2 minutes; ask others for the same figure.
• Fraud controls. Ask how the platform flags self-referrals, multi-accounting and bonus abuse before payout.
• Contract terms. Track360 and Cellxpert describe monthly terms. Ask every vendor for the notice period and setup fee in writing.
• Migration. Will existing tracking links keep working? Track360 and Cellxpert both describe link-preserving migration.

If creators will join the programme, check that each one can get a unique link and promo code. Our creator campaign UTM template shows how to name those links so reports stay readable.

How do you add creators and streamers to an affiliate programme?

Track360's own influencer guide describes the setup most platforms support: each creator gets a dashboard, deep links and a unique promo code, and S2S postbacks report first deposits. The software tracks the creator. It does not find, vet or brief them.

That gap is where an agency sits. Someone still has to check audience age and country, agree the deal, write the brief and review the content. Our gambling affiliate vs influencer marketing guide compares the two models, and our iGaming influencer attribution guide covers why viewers who sign up later without the link still need counting.

Where 3betmedia fits, and where it does not

3betmedia is not a Track360 alternative in the software sense. We do not sell tracking, commission or payout tools. If you need an affiliate platform, pick from the vendors above.

We fit operators that already track partners and want creators to feed that programme. We book streamers, KOLs, clippers and UGC creators for casino, sportsbook, poker, sweepstakes, crypto and prediction market brands, and report them from your own tracker. Our iGaming influencer marketing pricing is scoped to each brief, and our team has run creator campaigns since 2018.

Gambling content is for adults only. Check each market's advertising and affiliate rules before a campaign goes live.