Socially Powerful alternatives: 6 influencer agencies compared

Socially Powerful at a glance

Socially Powerful sells influencer marketing alongside paid social on Meta, TikTok, YouTube, LinkedIn and Snapchat, social strategy, community management, social commerce, influencer seeding and video through Socially Powerful Studios. It also runs Aria, an influencer discovery platform it launched in 2024 and describes as free.

• Offices: London, New York, Dubai and Beijing. A DesignRush profile lists the London head office on Fleet Street, a 2016 founding year and 50 to 99 staff.
• Verticals: mostly consumer brands, with a gaming page and a dedicated gambling page. Gaming case studies include ESL Gaming, PUBG and Xiaomi.
• Platforms: Instagram, YouTube, TikTok, Twitch, Snapchat, Facebook, X, Weibo and WeChat. The gambling page adds Kick, Discord and Telegram.
• Pricing: no rate card. Its gambling page describes typical campaign cost as mid-five to seven figures, with flat fee, CPM, performance and hybrid models. Its influencer page FAQ says that if agreed KPIs are not hit, you do not pay.
• Scale claims: 9+ years of experience, 500M+ social impressions and $30M annual agency revenue, all stated by the agency.

Sources: the Socially Powerful influencer marketing page, its gambling page, its gaming page and DesignRush.

Socially Powerful vs alternatives: side-by-side comparison

Each row uses only what the agency states on its own website, checked on 2 November 2026. "Not published" means we could not find it there.

Prices and minimums change. Treat every figure as a starting point and confirm it in writing before you sign.

Full-service social or creator specialist?

Socially Powerful sells a whole social function: creators, paid amplification, community and video. That suits a brand that wants one agency to run its social presence across several regions.

A gambling brand often needs something narrower. The creator has to reach adults in licensed markets, the stream or post has to carry the right disclosure, and the report has to count first deposits. Socially Powerful's gambling page lists compliance checks and tracking, but names no gambling clients, so ask for references in your vertical.

Decide which job you are hiring for first. Our gambling influencer marketing compliance guide lists the checks any agency should run before a gambling campaign goes live.

Full-service alternatives for consumer and gaming brands

Viral Nation

Viral Nation was founded in 2014 in Toronto and has subsidiaries in Brazil, Barbados and Dubai. It lists nine service lines, including influencer marketing, a content studio, paid social, community management and AI discovery. Gaming work includes a PUBG campaign for Tencent Games and a Call of Duty League activation. It does not mention gambling. See the Viral Nation overview.

The Goat Agency

The Goat Agency works from New York and London and states about 650 staff across 37 markets. It sells influencer strategy, influencer-led paid media and content production, and names Activision Blizzard, Electronic Arts and Deep Silver among its gaming clients. It does not mention gambling. See The Goat Agency gaming page.

Hypefactory

Hypefactory has a head office in Larnaca, Cyprus, and lists gaming, mobile games and apps first among its verticals. It covers YouTube, Twitch, Kick, TikTok and Asian platforms such as SOOP, CHZZK and BiliBili, and adds talent management, paid social and events. It publishes no prices. See the Hypefactory homepage.

Alternatives for casinos, sportsbooks and affiliates

3betmedia

We run KOL and influencer campaigns, streamer sponsorships on Kick, Twitch and YouTube, clipping, UGC, memes and AI video from Vilnius. Our iGaming influencer marketing covers casino, sportsbook, poker and sweepstakes brands, and pricing is scoped to each brief. We do not sell paid social ads. 3betmedia publishes this page, so weigh our entry accordingly.

Famesters

Famesters is based in Limassol, Cyprus, and puts iGaming first, with sections for online casino, sports betting, esports betting and poker. Its FAQ states a $10,000 minimum budget and a fixed fee per publication, and says CPA or revenue-share deals between brand and influencer cannot be arranged. See the Famesters iGaming page and FAQ.

AWISEE

AWISEE is a Swedish company, fully remote since 2018, that runs sportsbook campaigns, casino streams and poker content on Kick, Twitch, YouTube and X. It tracks registrations and first deposits with a link or code per creator, and also sells SEO, link building and digital PR. See AWISEE iGaming influencer marketing.

For a deeper look at one of these, see our Famesters alternatives comparison.

How to choose a Socially Powerful alternative

Send the same brief to two or three agencies and compare the answers line by line.

• Scope. Do you need creators only, or creators plus paid social, community and video? Price those lines separately.
• Vertical references. Ask for campaigns in your category and markets, not logos from other sectors.
• Budget fit. Socially Powerful's gambling page describes mid-five to seven figure campaigns, and Famesters states a $10,000 minimum. Check that your test budget clears each floor.
• Performance terms. If an agency offers pay tied to KPIs, get the KPI, the measurement source and the refund terms in writing.
• Disclosure. The FTC says creators should disclose any financial relationship with a brand where the endorsement appears.

Our iGaming influencer agency RFP gives every agency one scope to quote against.

Where 3betmedia fits, and where it does not

We fit casinos, sportsbooks, affiliates, crypto and prediction market brands that want creator work with a smaller first test. Our team has run creator campaigns since 2018 and works with a creator network of 50K. If live streams are the core of the plan, start with casino streamer marketing.

Socially Powerful, Viral Nation or The Goat Agency are the better pick for a consumer brand that wants paid social, community management and creators from one team, or for campaigns in China through Weibo and WeChat. We do not run those services or those platforms.

Gambling content in any of these campaigns is for adults only. No creator or agency can promise winnings, and you should check each market's advertising rules before a campaign goes live.