Name the payable event and revenue base
A CPA arrangement pays an agreed amount for an accepted acquisition. Revenue share uses an agreed revenue base and percentage. A hybrid combines components. Public operator contracts illustrate these structures, but their definitions and deductions differ.
Confirm the qualified-player rules before entering a rate. For revenue share, write down the actual formula, permitted deductions, reporting period and treatment of corrections. A percentage of one programme’s NGR is not automatically comparable with the same percentage elsewhere.
Run one explicitly hypothetical cohort
Assume 40 commission-qualified acquisitions and €8,000 of agreed commissionable revenue in a defined period. These invented figures demonstrate arithmetic only. At a hypothetical €100 CPA, payment is €4,000. At a hypothetical 30% revenue share, it is €2,400.
A hypothetical hybrid of €50 per accepted acquisition plus 15% of that same revenue would total €3,200. None of these rates is a quote, recommended price or market benchmark. The example is useful only because the event count and revenue base stay identical.
Test the downside and the delayed outcome
Change one assumption at a time. If some acquisitions are rejected, identify which CPA component changes. If revenue is negative or revised, inspect carryover and set-off rules. Betmaster’s published terms show that negative revenue can interact with a hybrid’s CPA component unless otherwise agreed; do not assume the two parts are insulated.
Also test timing. A fixed appearance fee may be payable before a cohort matures. Variable commission may be assessed later. A lower expected total can still require more early cash or create a longer unresolved liability.
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Separate content work from acquisition risk
The creator performs production work even when the operator’s payment route fails. Decide whether a guaranteed fee buys that work and which variable element depends on accepted acquisition. Do not casually assign the creator responsibility for product conditions they cannot control.
In a hypothetical test, the live segment is delivered correctly but the approved page is unavailable for half the window. Use the agreed failure clause and evidence. A model name such as CPA does not resolve whether the creator receives a make-good opportunity or production payment.
| Input | Keep constant | Then vary explicitly |
|---|---|---|
| Cohort | Same accepted acquisition definition | Accepted count and reversals |
| Revenue | Same agreed commission base | Maturity and permitted adjustments |
| Production | Same live work and rights | Guaranteed fee and variable component |
| Settlement | Same time and currency boundary | Carryover, caps and payment timing |
Compare the full written terms
Put qualification, revenue base, caps, payment dates, reversals, carryover, rights and termination beside the financial model. Record which figures remain estimates. Have the appropriate advisers review the real agreement; this worksheet is not legal or investment advice.
Choose the structure that fits the content task and measurable commercial objective. Do not force a creator into a variable-only arrangement to make a budget forecast look safer. Clear delivery and reconciliation terms matter more than a model label.
Reconcile gross and net deposit measures separately from the revenue base used for commission.
Frequently asked questions
Is hybrid always the fairest arrangement?
No. It can balance some exposures, but the qualification, revenue and set-off terms determine the actual allocation of risk.
Can I compare two RevShare offers by percentage alone?
No. Compare the revenue base, deductions, carryover, reporting, duration and settlement terms as well.
Results from campaigns our team has run
Web3 game · gaming creators, streams and events
Illuvium
6,550 new players and 24,000+ followers
Read the Illuvium caseCrypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseCrypto banking · influencers and growth
Swissmoney
32,000+ users onboarded and CPA cut 4x
Read the Swissmoney case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Sources and further reading
Primary references support the limited platform, product or rights facts above. Operational examples are hypothetical; this page does not provide legal approval or a performance guarantee.
