Why tipsters work for sportsbooks
Tipster channels are where many bettors decide what to back. A pick that links straight to your odds turns that decision into a bet slip on your site.
- Followers already bet. Unlike general sports creators, a tipster's audience follows for picks, so the share of active bettors is high.
- Records are easy to fake. Deleted losing picks and edited screenshots are common, so a tipster's history has to be checked against a source you trust.
- Fixtures set the calendar. Derbies, finals and fight nights drive spikes, so placements are booked around the events your market cares about.
- Rules vary by market. Some regulators restrict urgency, guaranteed wins and content that reaches minors, so tipster copy needs a compliance pass.
Tipsters sit inside a wider creator plan, and our sportsbook influencer marketing service covers streamers and sports personalities too.
Tipsters vs sports influencers vs affiliates
Three ways a sportsbook can buy reach among bettors, and what each one does best.
| Option | What you get | Main risk | Fits when |
|---|---|---|---|
| Betting tipsters | Picks with your odds link sent to engaged bettors | Faked records and aggressive copy | You want bets placed on specific fixtures |
| Sports influencers | Brand reach among fans | Many followers do not bet | You need awareness in a new market |
| Affiliate sites | Comparison listings on CPA or revenue share | You rent the traffic and pay forever | You want steady volume at a known price |
| Unvetted tipster groups | Cheap posts in large groups | Bots, scams and brand damage | Not recommended |
Tipsters on Telegram need the same channel checks we use in our guide to hiring Telegram crypto influencers, from view ratios to past paid posts.
How we run tipster campaigns
- Market and sport map. We confirm your licensed markets, priority sports and fixtures, and book only tipsters whose followers sit in those markets.
- Tipster vetting. Records checked against independent trackers where they exist, audience location, engagement and past sportsbook deals.
- Links and copy. Bet builder or odds deep links with tracking, and post copy checked for guaranteed win claims, urgency and age notices.
- Fixture rounds. Weekly placements tied to the fixture calendar, with extra posts on the big events.
- Keep the earners. Tipsters judged on first deposits and bettor retention; the best move to monthly deals.
Talk to us
Pick a 30-minute slot, or DM us on Telegram.
Want tipsters for your sportsbook? Book a slot and bring your markets, sports and the fixtures you want to win.
Pricing is scoped to your brief. We reply within one working day.
What you get
- A vetted tipster list Platform, language, audience country, verified record notes and price for each tipster.
- A fixture calendar Which tipster posts on which event, booked ahead of the big dates.
- Tracked odds links One link or code per tipster and placement.
- Approved post copy Picks wording, disclosure and responsible gambling lines signed off before posting.
- Weekly bettor report Clicks, registrations, first deposits and repeat bettors per tipster.
Results are reported with the definitions in our registration to FTD conversion guide, so tipsters are compared on the same funnel.
Pricing is scoped to your brief. Price depends on sports, markets and the number of tipsters.
Why 3betmedia
We book sports and casino creators every week and already work in the Telegram and X channels where tipsters operate, so we know who has a real audience and who rents bots.
We only run tipsters for licensed markets in the brief, keep guaranteed win claims out of every post, and put age and responsible gambling notices in the copy.
Results from campaigns our team has run
Crypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseCrypto exchange · KOLs on X and YouTube
MEXC
8,522 new users and more than $300M in trading volume
Read the MEXC caseCrypto trading tools · trading KOLs and creators
SignalPlus
6,632 new users against a 4,000 target
Read the SignalPlus case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Frequently asked questions
How do you check a tipster's record?
We compare their claimed record with independent tracking where it exists, look for deleted posts and edited screenshots, and check engagement over time. Tipsters we cannot verify are left out.
Which platforms do tipsters use?
Mostly Telegram channels, X and YouTube, with some on Instagram and Discord. We pick platforms by where your market's bettors follow tips.
Is tipster marketing allowed in regulated markets?
Often yes, with limits. Many regulators restrict urgency, guaranteed wins and content that appeals to minors. We write copy to those rules and your compliance team approves it.
How much does tipster marketing cost?
Pricing is scoped to your brief. Tipsters charge per post, per week or on a hybrid deal; we quote from your markets and sports.
How fast do tipster campaigns produce bettors?
Usually on the first fixture, since followers act on picks before kick off. We judge tipsters over several weeks to see which bring bettors who stay.