Choose the editorial task before the market
Decide whether the creator explains a product mechanism, discusses an event or demonstrates navigation. Commission a task the audience can understand without needing a profitable trade. Do not require the host to place a position merely to make the endorsement appear authentic.
Polymarket’s documentation describes event-outcome shares and distinct market-resolution rules. That mechanism needs product-specific explanation. It does not justify a claim that a quoted probability is a fact, that the creator has an edge or that the product is available to everyone watching.
Time-stamp the information on screen
Record the source and time for the selected market view. Have the producer distinguish a live display from a saved example. If a replay shows an old price, preserve that context rather than presenting it as a current opportunity.
Use a reviewed event packet with the market question, relevant rules and known uncertainties. The title alone may not explain how resolution works. Give the host a route for questions the product specialist must answer, and do not turn unresolved settlement questions into confident commentary.
Keep sponsorship and platform permissions separate
Brief audible disclosure and the relevant platform tools. The FTC’s guidance addresses material connections where US rules apply. The streaming platform, the product and the applicable jurisdiction still require their own review.
Do not assume a paid external broadcast allows promotion inside the product’s social features. Kalshi Social’s published guidelines prohibit advertisements. A creator campaign must respect the rules of each surface rather than copying a sponsor message into every available comment or profile field.
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Rehearse a correction, not just the happy path
In a hypothetical event broadcast, a source updates a result while the creator is discussing an earlier market view. The producer pauses the relevant segment, verifies the source and gives the host a plain correction. The team marks any extracted clip that would otherwise preserve the outdated statement.
Also rehearse a product outage or unresolved market question. The fallback can be a non-promotional explanation or a pause. It must not be an invented result, fake position history or a mirrored route that bypasses access restrictions.
| Moment | Producer record | Hold trigger |
|---|---|---|
| Opening | Paid relationship, audience task and product context | Unresolved eligibility or claim |
| Market display | Exact question, source, timestamp and relevant rules | Stale or ambiguous information |
| Live change | Verified update and plain correction wording | Unconfirmed result or platform outage |
| Replay cut | Preserved context, disclosure and correction status | Edit implies a current price or fabricated win |
Accept the broadcast and derivative assets separately
Capture the live URL, accepted segment timestamps, displayed sources and material corrections. Review clips for omitted disclosure, outdated prices and misleading win framing. A truthful full broadcast can still yield a misleading short edit.
3betmedia can discuss host selection, the reviewed run of show and content production. Trading, liquidity provision and legal approval are not silently included. Measure the accepted content and authorised aggregate product events separately; neither viewer count nor a dramatic market moment proves acquired active traders.
Define funded accounts and first trades as separate authorised measurement events before evaluating the broadcast.
Frequently asked questions
Must the creator trade live?
No. Define a useful explanation or demonstration task without requiring a real transaction. Never fabricate a position or result.
Can we repost the sponsor message inside Kalshi Social?
Do not assume so. Its published guidelines prohibit advertisements; external sponsorship permission does not override that surface’s rules.
Results from campaigns our team has run
Crypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseCrypto trading tools · trading KOLs and creators
SignalPlus
6,632 new users against a 4,000 target
Read the SignalPlus caseCrypto exchange · KOLs on X and YouTube
MEXC
8,522 new users and more than $300M in trading volume
Read the MEXC case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Sources and further reading
Primary references support the limited platform, product or rights facts above. Operational examples are hypothetical; this page does not provide legal approval or a performance guarantee.
