How to start an OnlyFans agency

Step 1: pick one service

Most new agencies try to do everything and do none of it well. Start with one strength: marketing, messaging or full management.

Marketing only is the easiest to start. Full management needs more people and more trust from creators.

Step 2: set up properly

• Register a business. A company that can sign contracts and invoice creators
• Get legal advice. Contracts, data protection and adult industry rules differ by country
• Read platform terms. OnlyFans and every marketing platform have rules agencies must follow
• Plan payments. Decide how payouts flow and how you invoice your share

Step 3: put creator safety first

Work only with adults who choose this work freely. Rely on platform ID verification and never pressure anyone past their limits.

Write boundaries into every contract, keep accounts in the creator’s name and make leaving easy. Agencies built on trust keep creators longer than agencies built on lock-ins.

Step 4: write a fair contract

State the split, services, term, notice and ownership. Our OnlyFans agency contract guide lists the clauses creators look for.

Step 5: build the team

• Marketers. People who know Reddit, X, Instagram and TikTok rules for adult creators
• Chatters. Trained, supervised and paid fairly, working only from approved content
• Managers. One person per group of creators who owns the plan and the relationship

The roles we hire for are described on our OnlyFans agency jobs page.

Step 6: find creators the right way

Reach out with respect and a clear offer, and explain your split and contract up front.

Avoid spam messages and income promises. They damage your name and break most platforms’ rules.

Step 7: add brand deals as a second income

Casinos, sportsbooks and crypto brands pay adult creators for safe-for-work promos on their public channels. That income does not depend on subscriptions.

We run these campaigns through OnlyFans creator marketing and work with agencies that manage suitable creators.