FDV vs Circulating Market Cap: Brief the Creator’s Numbers

Two valuation figures can use the same token price and describe different supply bases. Label that basis before a creator’s chart turns FDV into circulating market cap or money raised.

Small circulation and larger supply trays of unmarked glass discs sit beside a reference weight and 3betmedia plaque
An imagined metric desk separates a small circulation tray from a larger supply tray beside a common reference weight. Custom AI artwork for 3betmedia; it contains no valuation or price data.

Brands our team has run creator campaigns for since 2018

  • Rainbet
  • Polymarket
  • Binance
  • Gate.io
  • Bybit
  • io.finnet
  • Saakuru Labs
  • Stellar
  • 200+campaigns delivered
  • 50Kcreators in our network
  • 50K+UGC pieces managed
  • 1Bcontent views

Write the unit before copying the headline

Identify the token, network and actual source. Record the observed price, currency, supply field and collection time. A familiar ticker or a cropped screenshot may leave the identity and measurement basis unclear.

CoinMarketCap’s FAQ describes market cap using price and circulating supply. A fully diluted figure uses a broader stated supply basis under the provider’s method. Keep that method attached instead of assume every service treats total and maximum supply identically.

The token event terminology guide separates creation and access questions. A TGE date does not establish which supply figure a creator should display.

Preserve the source’s separate fields

CoinGecko’s market-data documentation exposes price, market cap, fully diluted valuation and supply fields separately. A reporting export should retain those labels. Moving a value into a shorter presentation column must not change what it measures.

If a provider leaves a supply or valuation field unavailable, keep it unavailable. Do not convert a missing value to zero or insert an assumed maximum supply because the graphic needs a completed row.

Ask the responsible product or data reviewer to resolve a disagreement between sources. The editor should not choose the largest number as the preferred description.

Check the arithmetic with an explicit invented basis

For illustration only, suppose a fictional token has an observed price of 2 currency units, circulating supply of 200 tokens and a selected total-supply basis of 1,000 tokens. This example deliberately uses total supply for its hypothetical FDV calculation.

Invented numbers, not a real token
MeasureCalculationIllustrative result
Circulating market cap2 multiplied by 200400 currency units
FDV on the stated total-supply basis2 multiplied by 1,0002,000 currency units

The different result comes from the stated supply basis. Holding today’s price constant in this calculation is an assumption, not a forecast that the same price will hold as supply changes.

Talk to us

Pick a 30-minute slot, or DM us on Telegram.

Bring the token identity, source fields and proposed number labels to a crypto creator call.

Pricing is scoped to your brief. We reply within one working day.

Do not rename valuation as cash or exit capacity

Neither number is a record of cash raised. Applying an observed price to a supply count does not establish that every holder could sell their tokens at that price or that the project received that amount of funding.

Likewise, a gap between two figures does not by itself predict future price or tell a viewer to buy or sell. Keep schedule and release questions with their own vesting visual definitions and confirmed sources.

Use the appropriate qualified reviewer for any proposed promotion or investment claim. A correctly multiplied table can still accompany misleading narration.

An illustrative edit keeps the caption honest

A fictional creator receives an FDV observation, but the draft graphic labels it circulating market cap. The reviewer checks the source fields, corrects the label and verifies the matching spoken line.

The team also checks the title and destination for a money-raised claim that the observation never supported. It does not infer a real financing result or add a current price from another time window.

This is an invented editorial example. It provides no actual asset, investment view or market benchmark.

Review the recorded number at its actual publication time

Keep the source observation dated. If the explanation uses a historical screenshot, make that context understandable. A later caption saying current can contradict a correctly dated source frame.

Check the final export at the intended viewing size. Supply labels, currency and the relevant qualification should remain legible when the video is cropped or turned into a short excerpt.

Bring the definitions and audience question to a crypto creator explanation scope discussion. Commission a number the reviewer can trace, with its actual basis and limits intact.

Frequently asked questions

Are FDV and circulating market cap always the same number?

They can use different supply bases. Preserve the actual provider’s method and the price, currency and source time behind each figure.

Does a market-cap figure show how much cash a project raised?

No. The calculation applies a price to a defined supply; it is not a financing ledger or proof of cash received.

Does the invented FDV example predict a future token price?

No. It holds a stated price constant only to explain arithmetic. It is not a forecast or investment recommendation.

Results from campaigns our team has run

  • Web3 game · gaming creators, streams and events

    Illuvium

    6,550 new players and 24,000+ followers

    Read the Illuvium case
  • Crypto exchange · KOLs on X, YouTube and TikTok

    Binance

    4,245 new users and more than $510M in trading volume, double the target

    Read the Binance case
  • Crypto banking · influencers and growth

    Swissmoney

    32,000+ users onboarded and CPA cut 4x

    Read the Swissmoney case

3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.

Sources and further reading

The numerical example is invented arithmetic for an explicitly stated supply basis, not a valuation or investment recommendation. CoinMarketCap supports the circulating-market-cap formula; CoinGecko’s documentation separates the relevant fields. The actual provider’s FDV basis must be checked.

Next step

Let’s put a plan behind your next campaign.

Bring your product, target market and the decision you need to make. We’ll discuss the creator mix, scope and measurement approach.

Prefer a quick conversation?

Message @mcp35 on Telegram with your project and market. No deck required.

Book a callTelegram