Agree the asset before requesting the code
Name the final approved post or content object and the intended brand advertiser. Confirm the creator’s usage licence, term and permitted edits. Meta’s developer reference distinguishes per-post codes from account-level permission, so do not request broad standing access when one asset is the actual requirement.
The content’s commercial relationship also needs appropriate disclosure. A partnership tool is a platform control; it does not make unsupported product claims truthful or give a restricted category automatic permission to advertise.
Use a controlled handoff record
Record the creator account, content reference, authorised recipient, requested use and expiry owner. Transfer the required code through the agreed work channel. Keep passwords, login sessions and unrelated credentials out of the exchange.
A code or permission token can enable a specific use, so do not publish it in a public case study or broad project document. The production record should identify the handoff without unnecessarily reproducing sensitive access material.
Verify what the advertiser can actually use
The authorised media operator should confirm that the selected content resolves to the expected creator and asset and that the required permission is active. Meta’s reference includes readback of permission and eligibility state. A successful handoff is stronger evidence than a screenshot saying the creator enabled a setting.
Keep unresolved errors specific. Wrong asset, wrong account, missing permission and ad-category rejection are different problems. Do not ask the creator to regenerate codes repeatedly when the issue belongs to the advertiser’s access or product eligibility.
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Test a hypothetical mismatch
A fictional brand commissions two cuts, but the creator sends a code for an earlier draft with an outdated claim. The advertiser notices the mismatch during readiness review and holds the placement. The team agrees a corrected approved asset and repeats the permitted handoff.
Do not quietly use the old draft because the code works. Technical permission cannot substitute for content approval. Retain the corrected asset reference so a later editor or media buyer does not select the wrong version again.
| Stage | Accepted evidence |
|---|---|
| Content selected | Approved asset and creator references match the brief |
| Rights checked | Planned use and term match the licence |
| Permission transferred | Authorised recipient receives the required code securely |
| Readiness verified | Actual asset, permission and eligibility checked by the media operator |
| Term closed | Ads stopped and permission handled under the agreed end process |
Close the permission at the right time
Assign a stop date and confirmation route for the advertiser. Align it with the content licence and any agreed extension. The creator should know how the permission can be revoked through the actual platform controls.
Keep a record of the campaign’s end and any remaining brand-controlled copies. 3betmedia’s creator handoff can supply the reviewed content and coordination record; media execution and spend decisions remain with the separately authorised operator. Do not promise that a code guarantees approval or results.
Review the wider influencer-whitelisting permissions before choosing a Meta post-level handoff.
Frequently asked questions
Does a valid code guarantee that an ad can run?
No. Content eligibility, advertiser access, product rules and the usage licence still matter. Verify the actual state before launch.
Should we request account-level permission instead?
Only when the agreed campaign needs that scope and the creator authorises it. Do not expand access merely to avoid diagnosing a post-level problem.
Results from campaigns our team has run
Web3 game · gaming creators, streams and events
Illuvium
6,550 new players and 24,000+ followers
Read the Illuvium caseCrypto exchange · KOLs on X, YouTube and TikTok
Binance
4,245 new users and more than $510M in trading volume, double the target
Read the Binance caseCrypto banking · influencers and growth
Swissmoney
32,000+ users onboarded and CPA cut 4x
Read the Swissmoney case
3betmedia launched in 2026; most of these campaigns ran before the name existed. See all 19 cases.
Sources and further reading
Primary references support the limited platform, product or rights facts above. Operational examples are hypothetical; this page does not provide legal approval or a performance guarantee.